Podcasts by Jay Today Podcast

Why I'm Ending Jay Today from 2015-08-05T16:00

They say all good things must come to an end, even Jay Today.

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A Great Example of Helpful Content from 2015-07-30T16:00

Marketing that helps is better than marketing that sells.

Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https:...

2 More Facebook Changes That Impact Advertisers from 2015-07-25T03:14:10

Facebook keeps adding features that are great for users, but particularly good for them to make money. 

Today's Sprout Social Shout Out is to Brian Carter,  a friend of mine who ...

How Wilco Embraced Youtility from 2015-07-21T16:00

Wilco just became the latest force bringing Youtility to the music industry.

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Did LinkedIn Throw Out the Baby with the Bathwater? from 2015-07-17T16:00

After its initial growth surge and smart scaling, what's happened to LinkedIn?

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1-Year Anniversary - 4 Things I've Learned and 1 I Haven't Yet from 2015-07-16T16:00

A very happy 1st birthday to Jay Today.

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Are you Pro Emoji or No Emoji? from 2015-07-13T16:30

Is the almighty emoji just a fad or a totally new way to communicate?

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Instagram is a Huge Opportunity, But is it Only Temporary? from 2015-07-10T16:00

If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause proble...

Give Away Experiences, Not Stuff from 2015-07-09T16:00

If you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaw...

The Most Popular App for High School Students from 2015-07-06T16:00

The most popular application among high school students may surprise you. And the usage of the most popular apps is staggering. 

***Did you like this video? Please take a moment to like, ...

Facebook's Not So Secret Plan to Take Over Email from 2015-07-02T16:00

Facebook has announced that if you want to use Facebook Messenger, you do not have to be a Facebook user. This is a huge announcement and leads the network toward its master plan to become the d...

Stop Embracing the Cult of Hustle from 2015-06-29T16:00

EPISODE 137

We need to stop wasting time, energy, and conversation cycles on the concept of "hustle."

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If You Want User-Generated Content, Ask For It from 2015-06-26T16:00

If you want user-generated content (and you do), you have to remember to ask for it.

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Why You Need a Facebook Video Strategy from 2015-06-24T17:00

Facebook doesn't just want to help you promote your website. Maybe they actually want to replace your website.

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Huge Announcements from Pinterest and Instagram from 2015-06-05T16:00

It's time for the rise of the "second tier" social networks.

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The 1 Thing I'd Change About Business from 2015-06-04T16:00

When done right, customer service is a profit center--something most businesses just don't get.

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Twitter and LinkedIn Are Killing the Spirit of Social Media from 2015-06-01T16:00

The creative ecosystem of third party social media developers is being cut off at the knees, and we're all poorer for it.

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Why Are We Allergic to Being Average? from 2015-05-29T16:00

Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea.

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BONUS: 5 Marketing Failures and How to Fix Them from 2015-05-27T16:00

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Giving Thanks and Gaining Perspective from 2015-05-25T16:00

In honor of Memorial Day, I'd like to give thanks to all our veterans.

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BONUS: How to Find Your Fans on Facebook but Connect with Them on Snapchat from 2015-05-24T16:00

This BONUS episode of Jay Today is brought to you by the Social Pros Podcast. Enjoy!

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Can You Make Your Process 1 Click? from 2015-05-22T16:00

Let's find a way to take inefficiencies out of your process and turn your business into a one-click, transparent customer experience.

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Exceeding Expectations Creates the Biggest Impact from 2015-05-21T16:00

The gap between what's expected and what you deliver is where the magic happens, in business and in life.

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Are You Paying Big Attention to the Little Things? from 2015-05-18T16:00

Even if you're the biggest, it's still the little things that count.

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Make It Feel Like The First Time With Your Customers from 2015-05-14T16:00

When you're working with your customers, do you make it feel like it's the first time? This, my friends, is the key to differentiating yourself with your customer service.

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10 Tips to Be a Better Writer from 2015-05-11T16:00

It's a paradox, but good writing is more important than ever. In this video I'm going to give you 10 tips on how to be a better writer. 

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Microsoft's New Age Detection Technology Isn't Quite Right from 2015-05-08T16:00

Microsoft has a new age detection software, but it's not quite ready for prime time. Check out these fun celebrity examples to see what I mean.

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How Bud Light Killed Its Brand With Cleverness from 2015-05-07T16:00

You know what I'm not a fan of these days? Brands trying to be too clever with their marketing. Take these example from Bud Light and the Dallas Mavericks to heart.

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Newspapers Fail Because They Don't Contain News from 2015-05-04T16:00

Here's an idea... What if newspapers actually contained REAL news?!

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Boxing Is the New Baseball from 2015-05-01T16:00

Just because something is temporarily successful doesn't mean it's going to stay successful over the long haul.

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Definitive: A New Way to Learn Marketing from 2015-04-30T16:00

I'm totally changing the way email marketing education works. 

Can I count on you to be with me? 

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The 1st Periscope Ban is Upon Us from 2015-04-27T16:00

The NHL has banned livestreaming in its arenas, which means you cannot use Meerkat or Periscope to record the playoff games (or any other games). But how with the NHL enforce this? How can any o...

Is Twitter the Key to Modern Customer Service? from 2015-04-24T16:00

Twitter has announced that they will allow users to send and receive direct messages without having to follow the account. Will this be the key that opens up new customer service avenues for bus...

Media Buying Software Companies, Is This A Thing? from 2015-04-20T16:00

EPISODE 115

Are media companies getting into the marketing software business? 

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SPROUT SOCIAL SHOUT OUT

LinkedIn is Playing for Keeps from 2015-04-17T16:00

We talk a lot about Facebook and Twitter, but maybe the one to watch is LinkedIn. They just announced two big moves that I'm really excited about. Tune in to hear more.

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How to Build a Brand from Scratch from 2015-04-16T16:00

What's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you.

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Marketing Plus Customer Service Equals Reality from 2015-04-13T16:00

Nowadays, if people are unhappy, they take it public. And that makes the issue marketing's responsibility, not customer service's.

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Are We Crossing the Line Between Usefulness and Wisdom? from 2015-04-09T16:00

I am the proud owner of a new Amazon Echo, which is like Siri for your house. It's pretty amazing because you can ask it for anything, but it is more than useful? Is the data that the Echo store...

When Is An Idea Played Out? from 2015-04-06T15:41:12

When should we stop talking about a topic? When it's been discussed or when it's been implemented? Tune in to find out. 

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Google is Going to Transform TV Advertising from 2015-04-03T07:26:40

So, Google wants to transform advertising once and for all? WATCH to find out what they're up to...

Are Meerkat and Periscope Good News or Bad News from 2015-03-30T16:46:05

Maybe Meerkat and Periscope are the greatest things ever, and it's going to be the end of live e...

Make a Difference with the Basics from 2015-03-27T16:00

If you have to do the marketing basics, make them memorable. Otherwise you're just going to be b...

Stop Wasting Your Money on Social Media Promotion from 2015-03-26T16:00

It's time to stop wasting your money promoting your social media accounts. Why? Find out in this...

Why Twitter is Embracing Video from 2015-03-15T14:23:28

Twitter may finally be able to catch up to Facebook's lead by embracing video. Combine Twitter's...

6 MORE Things You Should NEVER Do on An Airplane from 2015-03-09T14:58:34

Behavior on airplanes is so bad, we now have six more things that you should never do in the sky...

The Content and Social Convergence is Here from 2015-03-06T16:35:30

Are we finally at the convergence of content marketing and social media software? A new announce...

Is the Era of Innovation Ending? from 2015-03-05T15:43:27

A lot of the "new stuff" that's out right now isn't really new; it's taking old things and making them easier, faster, and less complicated. Maybe the era of innovation is over. 

The 10 Rules for Services Companies from 2015-03-02T16:23:12

If you run a professional services firm, here are ten rules to live by.
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Is Tech Moving Faster Than Regulation Can React? from 2015-02-27T02:17:30

We've got all kinds of new technology, but can regulations keep up with it? 
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The Future of Social Media is Offsite, Not On Site from 2015-02-24T15:02:34

The future of social media isn't going to be reaching your audience on social platforms, it's us...

When People Say Yes, Keep Asking from 2015-02-20T17:30:10

If someone is saying yes, just get them to keep saying yes. I recently experienced this in downt...

One Person Can Ruin a Company For You from 2015-02-19T14:49:26

Sometimes one person can ruin a company for you forever, and this could cost the company more th...

The Best Thank You Note I've Ever Received from 2015-02-17T15:14:45

Some things worth doing are worth doing really well. Here is the best thank you gift I've ever r...

Is Google Plus Twitter a Win Win? from 2015-02-14T09:29:03

Recently, Google and Twitter announced that tweets will appear again in search results. This is ...

6 Things You Should Never Do on An Airplane from 2015-02-13T01:23:40

We talk badly about airline experiences all the time. But what kinds of stories do you think the airline staff has about us? 

Here are six things, from my experience, that you sh...

Even Police Can Make the Story Bigger from 2015-02-09T16:11:15

Are you giving yourself permission to make the story bigger? Take a tip from this real-life story of policemen who are trying to create Youtility for their community.

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Is This the Way to Do Mobile Marketing? from 2015-02-07T17:00

Are we about to finally crack the mobile marketing code? Learn about hyper-relevent, real-time mobile marketing ideas in this episode of Jay Today.

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Either You're In, or You're Out from 2015-02-04T15:02:37

Either you support something or you don't. You don't get to pick and choose the conditions of your support. GoDaddy is the prime example of this idea in action.

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We're Destroying Our Important Words from 2015-02-02T15:47:51

In our zeal to be noticed, we are killing our most important words.
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How to Tell If Your Team Has Enough Passion from 2015-01-30T15:06

I'm going to give you an easy way to know whether or not the people who work for or with you car...

You Can't Cut Your Way to Success from 2015-01-29T15:12:39

I got some sad news recently. Sports Illustrated has laid off its last six contract photographer...

Why the Little Things Matter Big Time from 2015-01-27T15:13:18

I ripped on Delta a few weeks ago because I felt like they were undercutting their most loyal me...

What Is Your Talk Trigger That Creates WOM? from 2015-01-25T01:24:18

When I started the Jay Today show, I didn't know whether it would catch on or if people would li...

3 Marketing Lessons From Weird Al from 2015-01-25T01:18:30

Did you know that Weird Al's new album, Mandatory Fun, is the number one album in the U.S. right...

Teens Are Showing Us the Future of Social Media from 2015-01-24T17:13:10

Now that Jay's children are both officially teenagers, the future of social media is becoming mo...

Why Wise Men are Confident and Fools are Certain from 2015-01-24T17:09:45

People often ask Jay why he does so many different things. Between the Convince & Convert blog, ...

How to Fix the TSA Without Crowdsourcing from 2015-01-24T17:06:33

The TSA (transportation security administration) has announced a new crowdsourcing campaign wher...

5 Reasons You'll Eventually Abandon the NFL from 2015-01-24T17:01:12

A recent article about Nintendo showed that sometimes when a company has a smash hit with their ...

Why the Future of Business is Apps and Specialization from 2015-01-24T16:55:49

Facebook has just launched a new app that will remove the messaging functionality from its prima...

How Relevance Magically Creates Time from 2015-01-24T16:52:44

Back in the day before email and smartphones, it was common for people to stop working and leave...

The Real Truth About Social Media Metrics from 2015-01-24T16:50:03

The problem with social media metrics is that people think it's just about likes and fans. And t...

Remember to Keep Yourself Happy from 2015-01-24T16:44:17

Your life is never going as well as you think it is, but it's also never going as poorly as you ...

Do You Expect Companies to Tweet You Back? from 2015-01-24T16:38:32

Jay recently went to the PGA Tour in Valhalla. Prior to attending, he sent a tweet to the PGA as...

How Asking for Help Creates Customer Bonds from 2015-01-24T16:36:07

In working with a local university, Jay learned that the tactics they used to engage their audie...

Why Innovation and Desperation Don't Mix from 2015-01-24T16:32:56

During a recent trip to NYC, Jay visited two businesses that are thriving from innovation: Nike ...

Stop Worshiping Originality from 2015-01-24T16:28:56

Many businesses these days spend hours in meeting rooms trying to figure out what the next big t...

This Tiny Facebook Change Helped ALS Ice Bucket Challenge Go Crazy Viral from 2015-01-24T16:26:20

If you haven't seen your friends douse themselves in ice to support ALS research yet, you're pro...

Tell Me: Am I Using LinkedIn All Wrong? from 2015-01-24T16:18:29

Jay has recently started using the LinkedIn Publishing platform to repurpose popular blog posts,...

Slideshare Made a BIG Move That Will Help Your Business from 2015-01-24T16:14:13

As of last week, Slideshare has announced that all of its features, including the ones that were...

Why Social Media Doesn't Work for Sales, Until It Does from 2015-01-24T16:10:09

JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used...

The Two Big Changes You Need to Make on Facebook from 2015-01-24T16:06:34

Facebook has released some new information that is important for marketers to note.
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Two New Examples of How Helping Beats Selling from 2015-01-24T15:59:30

We're all about finding new ways to be helpful to fans and customers instead of always trying to...

Tell Your Story Everywhere Not Just Your Website from 2015-01-24T15:54:12

A recent statistic showed that 80% of the average American's time online is spent on 15 websites...

Marketing is Overrated from 2015-01-24T15:49:53

Hubspot recently announced their IPO, which raised a lot of questions among marketers and busine...

Seriously Golf? Are You That Stupid? from 2015-01-24T15:46:01

THE SHOW
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Choice Isn't Always the Answer from 2015-01-24T15:41:39

After an experience in a hotel with the famous Sleep Number bed, I realized that having the opti...

You Can Learn a Lot From a Pine Tree from 2015-01-24T15:37:54

There are 2 marketing trends that we can glean from a pine tree:
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It's About Actions Not Eyeballs from 2015-01-24T15:28:01

Unless you're selling advertising, website traffic isn't really the goal.
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Nothing is Ever Dead from 2015-01-24T15:22:29

If you ever see a headline that says that something is dead, walk away immediately. 
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When Technology Is Not the Answer from 2015-01-24T15:16:30

Sometimes when we try to use technology to solve problems, there's an easier way. 
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Is Twitter Ruining Journalism? from 2015-01-24T15:06:10

Is our addiction to Twitter ruining journalism? 
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Why Twitter is Not Your Bae from 2015-01-24T01:36:42

When brands start using phrases like "bae" and "on fleek", it's not the slang that...

The Root of All Mediocrity from 2015-01-24T01:34:26

You may think there are many things that could keep someone from doing their best,...

Not Everyone is a Tech Geek from 2015-01-16T16:44:55

The problem with technology is that it forces you to think that everybody uses technology.

What's happening at CES and the sharing economy in big cities isn't really happening in...

My Secret to Knowing When the Economy is On the Rise from 2015-01-14T16:22:04

The economy is getting better than ever in the United States, and here's how I know it's true.

I was in New York City having lunch with a friend, and while the restaurant is gene...

Why Social Media Will Never Get The Credit It Deserves from 2015-01-12T18:20:54

Social media is never going to get the credit it deserves when driving commerce and here's why:

My wife gave me a brand new laptop bag for Christmas (for the first time ever, I t...

The Content You Need is Under Your Nose from 2015-01-07T16:08:15

You think you might need new or more content this year, but it's possible that the content you n...

The Massive Mess at Marriott from 2015-01-02T15:45:21

When are companies going to learn that nickel and diming their customers isn't going to work in ...

Are You Slow Enough? from 2015-01-02T09:48:06

We're being told to do more faster, but is that always the best way? 

The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judg...