How Asking for Help Creates Customer Bonds - a podcast by Jay Baer

In working with a local university, Jay learned that the tactics they used to engage their audiences was different than many of the other companies he's worked with. Instead of saying, "Do you like this or that?" or, "Like us on Facebook!", this university simply said, "Tell us what you think."

This open-ended request for opinions allows their audience to share, candidly, exactly how they feel about anything the organization is doing - both good and bad. This creates the feeling of trust and kinship, which psychologically builds a lasting bond between the customers and the business. It's also why crowdsourcing works so well.

Try using the power of crowds to build your own business, and let us know how it works for you. 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/DMScott), a brilliant marketer whose new book Marketing to the Moon is not only a fascinating read, but is also visually stunning. Check it out: http://www.amazon.com/Marketing-Moon-...

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Further episodes of Jay Today Podcast

Further podcasts by Jay Baer

Website of Jay Baer