Nothing is Ever Dead - a podcast by Jay Baer

If you ever see a headline that says that something is dead, walk away immediately. 

I recently saw a LinkedIn article that staked the claim that content marketing is dead. 

Content marketing has been around for hundreds of years. There's no way it's dead. But what bothered me about this is that this article has gotten over 13,000 views. So, did the author do this for attention? Or does he really believe that content marketing is actually dead? 

Here's the truth: Nothing ever dies. It just changes. 

So if you're listening to something, watching something, or reading something that says "X Is Dead," run for the hills.

To say that something is dead is a lazy and irresponsible way to get attention. Don't do it.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Tom Martin (http://twitter.com/tommartin) who actually knows a lot about sales and conversation marketing. His new book, The Invisible Sale (http://www.amazon.com/The-Invisible-S...), as well as his tweets and blog posts can help you learn about this very principle. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Further episodes of Jay Today Podcast

Further podcasts by Jay Baer

Website of Jay Baer