Teens Are Showing Us the Future of Social Media - a podcast by Jay Baer

Now that Jay's children are both officially teenagers, the future of social media is becoming more and more apparent.

While marketers have been using technology to build up an audience, study their needs, and reach them all at once, teens are using social media to have a conversation with a small number of people. For them, it's not about the audience, it's about the personal communication. The future of social media is all about using a phone book, not an auditorium.

Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), who is the Chief Strategist at the Content Marketing Institute and a real thought leader in the content marketing space. 

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

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