Why Innovation and Desperation Don't Mix - a podcast by Jay Baer

During a recent trip to NYC, Jay visited two businesses that are thriving from innovation: Nike and Breather.

Nike is the better-known of the two, and they continue to create comfortable, fashionable, and innovative products that their audience wants. Breather is a lesser-known company that is providing quiet, comfortable spaces around the world for travelers like Jay and locals alike.

Both companies have one thing in common: They innovate from a point of strength, not desperation. When things are going poorly, that's the time to focus on making your current offerings better, not trying something new. When things are going well, however, that's the time to take your imagination to the next level. 

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Julien Smith (http://twitter.com/julien) who is the co-founder of Breather (http://breather.com). Julien also co-authored Trust Agents with Chris Brogan and is the author of The Flinch (http://www.amazon.com/The-Flinch-eboo...), which helps us overcome our fears and find courage.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

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