How to Get Approval for Content Marketing Programs - a podcast by Jay Baer

A fellow marketer asked me an interesting question recently - 

How do you get your boss to agree to go all in on content? 

My advice? Don't. 

It's easy to forget that the primary goal is not to be good at content marketing. The goal is to be good at business as a result of your content. Think about what you want your business goals to be and translate those into a language your boss can understand - dollars and cents, not clicks and conversion rates. 

Today's Sprout Social shout out goes to Tom Webster, also known as @webby2001, who works for Edison Research, writes his data-driven insights on BrandSavant.com, and occasionally contributes to Convince & Convert. Tom also co-hosts a podcast with previous Sprout Social shout out, Mark Schaefer. Tune in to The Marketing Companion here: https://itunes.apple.com/us/podcast/the-marketing-companion/id663933566?mt=2

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

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