Podcasts by Jay Today TV
Fresh advice about business and social media from Jay Baer.
Further podcasts by Jay Baer
Podcast on the topic Wirtschaft
All episodes
Why I'm Ending Jay Today from 2015-08-05T16:00
They say all good things must come to an end, even Jay Today.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive newsletter: http://www.con...
Listen
A Great Example of Helpful Content from 2015-07-30T16:00
Marketing that helps is better than marketing that sells.
Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https:...
Listen
2 More Facebook Changes That Impact Advertisers from 2015-07-25T02:29:20
Facebook keeps adding features that are great for users, but particularly good for them to make money.
Today's Sprout Social Shout Out is to Brian Carter, a friend of mine who ...
Listen
How Wilco Embraced Youtility from 2015-07-21T16:00
Wilco just became the latest force bringing Youtility to the music industry.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive newsletter:...
Listen
Did LinkedIn Throw Out the Baby with the Bathwater? from 2015-07-17T16:00
After its initial growth surge and smart scaling, what's happened to LinkedIn?
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive newslette...
Listen
1-Year Anniversary - 4 Things I've Learned and 1 I Haven't Yet from 2015-07-16T16:00
A very happy 1st birthday to Jay Today.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/ne...
Listen
Are you Pro Emoji or No Emoji? from 2015-07-13T16:30
Is the almighty emoji just a fad or a totally new way to communicate?
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive newsletter: http:/...
Listen
Instagram is a Huge Opportunity, But Is It Only Temporary? from 2015-07-10T16:00
If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause proble...
Listen
Give Away Experiences, Not Stuff from 2015-07-09T16:00
If you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaw...
Listen
The Most Popular App for High School Students from 2015-07-06T16:00
The most popular application among high school students may surprise you. And the usage of the most popular apps is staggering.
***Did you like this video? Please take a moment to like, ...
Listen
Facebook's Not-So-Secret Plan to Take Over Email from 2015-07-02T16:00
Facebook has announced that if you want to use Facebook Messenger, you do not have to be a Facebook user. This is a huge announcement and leads the network toward its master plan to become the d...
Listen
Stop Embracing the Cult of Hustle from 2015-06-29T16:00
We need to stop wasting time, energy, and conversation cycles on the concept of "hustle."
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitiv...
Listen
If You Want User-Generated Content, Ask For It from 2015-06-26T16:00
If you want user-generated content (and you do), you have to remember to ask for it.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive new...
Listen
Why You Need a Facebook Video Strategy from 2015-06-24T17:00
Facebook doesn't just want to help you promote your website. Maybe they actually want to replace your website.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subs...
Listen
Huge Announcements from Pinterest and Instagram from 2015-06-05T16:00
It's time for the rise of the "second tier" social networks.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Newsletter: http://www.convinceandconv...
Listen
The 1 Thing I'd Change About Business from 2015-06-04T16:00
When done right, customer service is a profit center--something most businesses just don't get.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my New...
Listen
Twitter and LinkedIn Are Killing the Spirit of Social Media from 2015-06-01T16:00
The creative ecosystem of third party social media developers is being cut off at the knees, and we're all poorer for it.
Subscribe on YouTube: https://www.youtube.com/jaybaer00<...
Listen
Why Are We Allergic to Being Average? from 2015-05-29T16:00
Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe t...
Listen
Giving Thanks and Gaining Perspective from 2015-05-25T16:00
In honor of Memorial Day, I'd like to give thanks to all our veterans.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Newsletter: http://www.convi...
Listen
Can You Make Your Process 1 Click? from 2015-05-22T16:00
Let's find a way to take inefficiencies out of your process and turn your business into a one-click, transparent customer experience.
Subscribe on YouTube: https://www.youtube.co...
Listen
Exceeding Expectations Creates the Biggest Impact from 2015-05-21T16:00
The gap between what's expected and what you deliver is where the magic happens, in business and in life.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe...
Listen
Are You Paying Big Attention to the Little Things? from 2015-05-18T16:00
Even if you're the biggest, it's still the little things that count.
Listen
Never Put Your Brand in Second Place from 2015-05-15T16:00
No matter how tempting it gets to trade cash for brand equity, the brand you've worked so hard on should never come in second place.
Subscribe on YouTube: https://www.youtube.com/jaybaer0...
Listen
10 Tips to Be a Better Writer from 2015-05-11T16:00
It's a paradox, but good writing is more important than ever. In this episode I'm going to give you 10 tips on how to be a better writer.
Get my new Definitive newsletter: http://www.con...
Listen
Microsoft's New Age Detection Technology Isn't Quite Right from 2015-05-08T16:00
Microsoft has a new age detection software, but it's not quite ready for prime time. Check out these fun celebrity examples to see what I mean.
Get the new Definitive: Listen
How Bud Light Killed Its Brand With Cleverness from 2015-05-07T16:00
You know what I'm not a fan of these days? Brands trying to be too clever with their marketing. Take these example from Bud Light and the Dallas Mavericks to heart.
Get the new Definitive...
Listen
Make It Feel Like The First Time With Your Customers from 2015-05-07T16:00
When you're working with your customers, do you make it feel like it's the first time? This, my friends, is the key to differentiating yourself with your customer service.
Subscribe on Yo...
Listen
Newspapers Fail Because They Don't Contain News from 2015-05-04T16:00
Here's an idea... What if newspapers actually contained REAL news?!
Get the new Definitive: http://www.convinceandconvert.com/newsletter/
WATCH MORE JAY TODAY & SUBSCRIBE: https://...
Listen
Boxing is the New Baseball from 2015-05-01T16:00
Just because something is temporarily successful doesn't mean it's going to stay successful over the long haul.
Get the new Definitive: http://www.convinceandconvert.com/newsletter/
<... Listen
Definitive - A New Way to Learn Marketing from 2015-04-30T16:00
I'm totally changing the way email marketing education works.
Can I count on you to be with me?
Get Definitive: http://www...
Listen
The First Periscope Ban is Upon Us from 2015-04-27T16:00
The NHL has banned livestreaming in its arenas, which means you cannot use Meerkat or Periscope to record the playoff games (or any other games). But how with the NHL enforce this? How can any o...
Listen
Is Twitter the Key to Modern Customer Service from 2015-04-24T16:00
Twitter has announced that they will allow users to send and receive direct messages without having to follow the account. Will this be the key that opens up new customer service avenues for bus...
Listen
Now We're Officially In the Age of Mobile from 2015-04-23T16:00
"Mobilegeddon", also known as April 21st, is the day that Google changed their algorithm to punish websites for not being mobile-friendly. This is going to be the tipping point for businesses to...
Listen
Media Buying Software Companies, Is This A Thing? from 2015-04-20T16:00
Are media companies getting into the marketing software business?
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout S...
Listen
LinkedIn is Playing for Keeps from 2015-04-17T16:00
We talk a lot about Facebook and Twitter, but maybe the one to watch is LinkedIn. They just announced two big moves that I'm really excited about. Tune in to hear more.
GET MORE JAY TODAY...
Listen
How to Build a Brand From Scratch from 2015-04-16T16:00
What's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you.
GET MORE JAY TODAY & SUBSCRIB...
Listen
Marketing Plus Customer Service Equals Reality from 2015-04-13T16:00
Nowadays, if people are unhappy, they take it public. And that makes the issue marketing's responsibility, not customer service's.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/...
Listen
Your Nickname is Saturday Because You've Got No Class from 2015-04-10T16:00
It doesn't matter what the circumstances or the conditions are. Having class is important.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT...
Listen
Are We Crossing the Line Between Usefulness and Wisdom? from 2015-04-09T16:00
I am the proud owner of a new Amazon Echo, which is like Siri for your house. It's pretty amazing because you can ask it for anything, but it is more than useful? Is the data that the Echo store...
Listen
When Is An Idea Played Out? from 2015-04-06T15:06:46
When should we stop talking about a topic? When it's been discussed or when it's been implemented? Tune in to find out.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00<...
Listen
Google is Going to Transform TV Advertising from 2015-04-03T07:17:44
So, Google wants to transform advertising once and for all? WATCH to find out what they're up to...
Listen
Are Meerkat and Periscope Good News or Bad News from 2015-03-30T16:42:49
Maybe Meerkat and Periscope are the greatest things ever, and it's going to be the end of live e...
Listen
Make a Difference with the Basics from 2015-03-27T15:16:20
If you have to do the marketing basics, make them memorable. Otherwise you're just going to be b...
Listen
Stop Wasting Your Money on Social Media Promotion from 2015-03-26T16:00
It's time to stop wasting your money promoting your social media accounts. Why? Find out in this...
Listen
Why Twitter is Embracing Video from 2015-03-15T14:10:58
Twitter may finally be able to catch up to Facebook's lead by embracing video. Combine Twitter's...
Listen
6 MORE Things You Should NEVER Do on An Airplane from 2015-03-09T14:49:56
Behavior on airplanes is so bad, we now have six more things that you...
Listen
The Content and Social Convergence is Here from 2015-03-06T16:26:57
Are we finally at the convergence of content marketing and social media software? A new announce...
Listen
Is the Era of Innovation Ending? from 2015-03-05T15:37:27
A lot of the "new stuff" that's out right now isn't really new; it's taking old things and making them easier, faster, and less complicated. Maybe the era of innovation is over.
The 10 Rules for Services Companies from 2015-03-02T15:16:59
If you run a professional services firm, here are ten rules to live by.
Listen
Is Tech Moving Faster Than Regulation Can React? from 2015-02-27T01:41:07
We've got all kinds of new technology, but can regulations keep up with it?
Listen
The Future of Social Media is Offsite, Not On Site from 2015-02-24T14:56:56
The future of social media isn't going to be reaching your audience on social platforms, it's us...
Listen
When People Say Yes, Keep Asking from 2015-02-20T17:25:50
If someone is saying yes, just get them to keep saying yes. I recently experienced this in downt...
Listen
One Person Can Ruin a Company For You from 2015-02-19T14:43:56
Sometimes one person can ruin a company for you forever, and this could cost the company more th...
Listen
The Best Thank You Note I've Ever Received from 2015-02-17T15:11:21
Some things worth doing are worth doing really well. Here is the best thank you gift I've ever r...
Listen
Is Google Plus Twitter a Win Win? from 2015-02-14T08:50
Recently, Google and Twitter announced that tweets will appear again in search results. This is ...
Listen
6 Things You Should Never Do on An Airplane from 2015-02-13T01:19:23
We talk badly about airline experiences all the time. But what kinds of stories do you think the...
Listen
Even Police Can Make the Story Bigger from 2015-02-09T15:55:02
Are you giving yourself permission to make the story bigger? Take a tip from this real-life story of policemen who are trying to create Youtility for their community.
GET MORE JA...
Listen
Is This the Way to Do Mobile Marketing? from 2015-02-07T17:00
Are we about to finally crack the mobile marketing code? Learn about hyper-relevent, real-time mobile marketing ideas in this episode of Jay Today.
GET MORE JAY TODAY & SUBSCRIBE...
Listen
Either You're In, or You're Out from 2015-02-04T14:53:53
Either you support something or you don't. You don't get to pick and choose the conditions of your support. GoDaddy is the prime example of this idea in action.
GET MORE JAY TODA...
Listen
We're Destroying Our Important Words from 2015-02-02T15:35:37
In our zeal to be noticed, we are killing our most important words.
Listen
How to Tell If Your Team Has Enough Passion from 2015-01-30T14:51:56
I'm going to give you an easy way to know whether or not the people who work for or with you care enough about what you're doing.
We just bought a new car for my daughter who is ...
Listen
You Can't Cut Your Way to Success from 2015-01-29T15:02:53
I got some sad news recently. Sports Illustrated has laid off its last six contract photographers and is going to go full freelance instead.
Sports Illustrated is known for its photo...
Why the Little Things Matter Big Time from 2015-01-27T15:09:19
Listen
Why Twitter is Not Your Bae from 2015-01-24T01:32:13
When brands start using phrases like "bae" and "on fleek", it's not the slang that...
Listen
The Root of All Mediocrity from 2015-01-24T01:26:44
You may think there are many things that could keep someone from doing their best,...
Listen
It's About Actions Not Eyeballs from 2015-01-17T06:44:19
Unless you're selling advertising, website traffic isn't really the goal.
Does Your Email Help or Hurt? from 2015-01-17T05:29:42
Is every email you send helping your brand image or hurting it?
Listen
Not Everyone is a Tech Geek from 2015-01-16T16:32:50
The problem with technology is that it forces you to think that everybody uses technology. Listen
My Secret to Knowing When the Economy is On the Rise from 2015-01-14T16:16:39
The economy is getting better than ever in the United States, and here's how I know it's true.
I was in New York City having lunch with a friend, and while the restaurant is gene...
Listen
Why Podcasting Is On the Rise from 2015-01-13T16:01:17
Are you as efficient as you could be at how you learn about marketing and business...
Listen
The Magic Word on Cyber Monday is "Unsubscribe" from 2015-01-13T15:39:04
Maybe it's too easy to send somebody an email. And maybe when you do, you're actua...
Listen
The Massive Mess at Marriott from 2015-01-13T15:28:32
When are companies going to learn that nickel and diming their customers isn't goi...
Listen
Why Social Media Will Never Get The Credit It Deserves from 2015-01-12T18:11:19
Social media is never going to get the credit it deserves when driving commerce and here's why:
My wife gave me a brand new laptop bag for Christmas (for the first time ever, I t...
Listen
Is Twitter Ruining Journalism? from 2015-01-08T16:00:51
Is our addiction to Twitter ruining journalism?
Last week, I saw an article from People.com about Elon Musk, who is the founder of Tesla and SpaceX. It turned out Elon is divorc...
Listen
The Content You Need is Under Your Nose from 2015-01-07T15:54:04
You think you might need new or more content this year, but it's possible that the content you n...
Listen
Are You Slow Enough? from 2015-01-02T09:43:42
We're being told to do more faster, but is that always the best way?
The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judg...
Listen
Is SEO Still Relevant? from 2014-12-28T05:33:24
Is your job massively in demand in 2015?
Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs wer...
Listen
Should Social Media Be Taught in High School? from 2014-12-23T20:42:30
Is social media so important now that we should be teaching it as a mandatory class in high school?
In the UK, students are required to take a class on cyber security. Their idea...
Listen
The Easy Secret to Overcoming Your Fears from 2014-12-22T09:55:45
Whatever you're scared of, here's how to fix that:
I'm recording this episode from a recording studio in Bloomington where I'm creating audio versions of my books.
I was f...
When Technology Is Not the Answer from 2014-12-18T17:31:36
Sometimes when we try to use technology to solve problems, there's an easier way.
I have a personal story about this, which happened over Thanksgiving. I was going to a friend's...
Listen
Does Growth Crush Customer Experience from 2014-12-13T17:56:10
If you're some kind of drunk hobo dressed up as an Elmo in Times Square of Hollywood, that's not really doing much for the Elmo brand, is it?
In December, UPS is scheduled to del...
Listen
Are Hashtags Dangerous? from 2014-12-13T17:29:33
Maybe hashtags are more trouble than they're worth.
There was a recent Twitter controversy in Indianapolis surrounding the protestors that were arrested for blocking traffic on S...
Listen
Worry About the Information Not the Format from 2014-12-10T00:10:36
More than ever, businesses, especially big B2B companies, need to create content. And they're trying to find creative and interesting ways to create that content, oftentimes tapping into the kno...
Listen
Would You Trade Airline Miles for Food? from 2014-12-02T19:43
What's the point of accruing airline miles if you can't even use them?
If you've ever tried to use airline miles to book a flight, then you know how difficult it can be. But what...
Listen
You're Trying to Be Smart But It's Not Working from 2014-11-25T15:36:19
Just because something exists in popular culture, doesn't mean you have to use it as a platform ...
Listen
Stop Bribing Your Customers from 2014-11-21T17:07:04
Why do people think it's okay to bribe their customers to talk about them in social media?
There's a company down in SoHo that is offering a deal to its customers: If you mentio...
Listen
Will You Use Facebook for Business? from 2014-11-21T16:34:05
Facebook already has all your free time. Will they get your business too?
Facebook recently announced that it is releasing a business tool that will allow companies and teams to ...
Listen
Is Facebook Stealing YouTube's Audience? from 2014-11-20T15:59:47
After creating your online videos, are you putting them in the wrong place?
Listen
Is Amazon Going to Dominate Your Life? from 2014-11-16T14:13:39
Are Amazon and Ali Baba going to dominate our lives in ways that Google and Apple never will?
Amazon has introduced a new tool called Echo. It's basically Siri, but as a standal...
Listen
Are You Measuring the Wrong Thing in Social? from 2014-11-14T13:21:03
Are you putting all of your emphasis on social media measurement on exactly the wrong thing? Listen
How to Be an Average Marketer, and Nothing But That from 2014-11-07T16:48:58
In your marketing department, are you asking the exact wrong question?
I recently got an interesting question from an attendee at one of the events I was speaking at. I was asked...
Listen
Are You Cutting Off Your Nose? from 2014-11-06T17:26:49
Are you cutting off your nose to spite your face?
I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney ha...
Listen
A List of Ingredients Doesn't Make You a Chef from 2014-11-05T05:45:46
I get the same question over and over at the many, many events that I speak at each year. People are always wondering how they can possibly create all this content around what they're doing with...
Listen
Do You Want to Log In With Your Phone Number? from 2014-10-31T01:41:57
If you were given the choice to log into websites with your email address or your phone number, ...
Listen
Two Magic Words That Can Save Your Business from 2014-10-29T01:45
I had an interesting interaction in Kansas City with the Budget rental car company. I am a Budget Fast Break member, which means that I get to reserve my car in advance and then arrive to the lo...
Listen
The Problem With Google from 2014-10-23T17:46:24
The problem with Google isn't revenue or growth. Google is a victim of our own expectations.
People are freaking out because Google's growth rate has slowed. That's true, but let...
Listen
Build Trust Before Transaction from 2014-10-21T15:51:20
What if you found a way to build extreme trust BEFORE you ever interacted with a customer?
After a recent event, I was approached by an attendee who runs his own dental practice....
Listen
You Are Responsible for Your Own Brand from 2014-10-17T18:09:16
How you treat people is up to you, not up to your circumstances.
I recently had the chance to meet and interview Ron Howard, who is extremely humble and kind. I was a little surp...
Listen
Combining Search and Social Media from 2014-10-17T10:29:35
Are you prepared for the new era of three-way digital marketing?
Listen
Customers CAN Handle the Truth from 2014-10-15T15:00:50
Delta recently sent me an email telling me that in order to keep the same frequent flyer rewards, I have to spend more money. They said, "If everyone is a frequent flyer, no one is a frequent fl...
Listen
Images Are Everything from 2014-10-08T16:03
Newsflash: Visuals matter.
I would even venture to say that visuals matter more than words. Because if you don't have a great visual, people aren't going to click through to read...
Listen
Do You Have the Guts to Say No? from 2014-10-03T15:13:15
Just because you can doesn't mean you should.
Yet businesses often try to do everything, even if it's not going to have a great outcome.
The most important word i...
Listen
If You Want Feedback, ASK for It from 2014-09-30T17:04:53
Wondering what people think about your products or services?
Why not ask your customers?
A few recent examples reminded me how valuable this is. From a restauran...
Listen
Is History Killing Your Business? from 2014-09-28T23:37:53
Are You Paying Your Daily Rent? from 2014-09-26T15:28:42
Quit Blaming Social Media for Your People Problem from 2014-09-24T12:17:44
Celebrities Are Poison from 2014-09-19T19:53:26
Build Relationships With Information First, People Second from 2014-09-18T17:13:48
It's About Action, Not Eyeballs from 2014-09-16T10:00
Unless you're selling advertising, website traffic isn't really the goal.
In some recent research, the Content Marketing Institute found that the number one thing th...
Listen
You Can Learn a Lot From a Pine Tree from 2014-09-12T10:00
There are 2 marketing trends that we can glean from a pine tree:
1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be us...
Listen
Choice Isn't Always the Answer from 2014-09-11T10:00
After an experience in a hotel with the famous Sleep Number bed, I realized that having the option to choose my sleep number when I wasn't familiar with it wasn't easier for me - it was harder. ...
Listen
Seriously Golf? Are You That Stupid? from 2014-09-09T10:00
THE SHOW
Listen
Marketing is Overrated from 2014-09-05T10:00
THE SHOW
Hubspot recently announced their IPO, which raised a lot of questions among marketers and business people alike.
Tom Webster, a fantastic research and analytics guy at Ed...
Listen
Tell Your Story Everywhere, Not Just Your Website from 2014-09-03T10:00
THE SHOW
A recent statistic showed that 80% of the average American's time online is spent on 15 websites or fewer.
It's likely the same scenario for the way Americans shop and wat...
Listen
Two New Examples of How Helping Beats Selling from 2014-09-02T10:00
THE SHOW
We're all about finding new ways to be helpful to fans and customers instead of always trying to sell to them, and these two new examples of Youtility will knock your socks off.<...
Listen
The Two Big Changes You Need to Make on Facebook from 2014-08-28T10:00
THE SHOW
Facebook has released some new information that is important for marketers to note.
Now, if you post something on Facebook that people click on but then click right back ...
Listen
Why Social Media Doesn't Work for Sales, Until It Does from 2014-08-26T10:00
THE SHOW
JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used social media when shopping for a new or used vehicle.
No kidding!
W...
Listen
Slideshare Made a BIG Move That Will Help Your Business from 2014-08-25T10:00
THE SHOW
As of last week, Slideshare has announced that all of its features, including the ones that were only available on a PRO account, are now free.
In addition to a customized...
Listen
Tell Me: Am I Using LinkedIn All Wrong? from 2014-08-22T10:00
THE SHOW
Jay has recently started using the LinkedIn Publishing platform to repurpose popular blog posts, and even transcriptions of the Jay Today show, to reach new audiences.
But...
Listen
This Tiny Facebook Change Helped ALS Ice Bucket Challenge Go Crazy Viral from 2014-08-21T10:00
THE SHOW
If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock.
The ALS Ice Bucket challenge has raised over $1...
Listen
Stop Worshiping Originality from 2014-08-19T10:00
THE SHOW
Many businesses these days spend hours in meeting rooms trying to figure out what the next big thing will be and how they can harness its power.
But being the first or the...
Listen
Why Innovation and Desperation Don't Mix from 2014-08-18T10:00
THE SHOW
During a recent trip to NYC, Jay visited two businesses that are thriving from innovation: Nike and Breather.
Nike is the better-known of the two, and they continue to cre...
Listen
How Asking for Help Creates Customer Bonds from 2014-08-14T10:00
In working with a local university, Jay learned that the tactics they used to engage their audiences was different than many of the other companies he's worked with. Instead of saying, "Do you l...
Listen
Do You Expect Companies to Tweet You Back? from 2014-08-13T10:00
Jay recently went to the PGA Tour in Valhalla. Prior to attending, he sent a tweet to the PGA asking about umbrella size and parking lot location. He has yet to hear back from them.
This ...
Listen
Remember to Keep Yourself Happy from 2014-08-12T10:00
Your life is never going as well as you think it is, but it's also never going as poorly as you think it is. The way to keep yourself off the roller coaster ride of emotions that make up life is...
Listen
The Real Truth About Social Media Metrics from 2014-08-11T10:00
THE SHOW
The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone.
If you want to know what value social media ...
Listen
How Relevance Magically Creates Time from 2014-08-06T10:00
Back in the day before email and smartphones, it was common for people to stop working and leave the office at 5pm.
Now, we are all constantly connected to our work and our time has becom...
Listen
Why the Future of Business is Apps and Specialization from 2014-08-05T10:00
Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with...
Listen
5 Reasons You'll Eventually Abandon the NFL from 2014-08-04T10:00
A recent article about Nintendo showed that sometimes when a company has a smash hit with their products or services, it may actually be the beginning of the end.
In today's episode, Jay ...
Listen
How to Fix the TSA Without Crowdsourcing from 2014-07-31T10:00
The TSA (transportation security administration) has announced a new crowdsourcing campaign whereby they will look to the public to come up with ideas to make the TSA lines shorter.
The i...
Listen
Why Wise Men are Confident and Fools are Certain from 2014-07-30T10:00
People often ask Jay why he does so many different things. Between the Convince & Convert blog, the Social Pros podcast, and the new Jay Today show, Jay always has a lot of irons in the fire. Listen
Teens Are Showing Us the Future of Social Media from 2014-07-29T10:00
Now that Jay's children are both officially teenagers, the future of social media is becoming more and more apparent.
While marketers have been using technology to build up an audience, s...
Listen
3 Marketing Lessons From Weird Al from 2014-07-28T10:00
Did you know that Weird Al's new album, Mandatory Fun, is the number one album in the U.S. right now?
Weird Al has always been, well, weird, but the masses haven't caught on to what he's ...
Listen
Why There's No Excuse for a Social Media Crisis from 2014-07-25T10:00
This is the "silver lining" episode of Jay Today and is brought to you by what could have been a travel nightmare.
Jay is coming to you today from a hotel in Delaware, where he got stuck...
Listen
Stop Hiding Valuable Information on Your Home Page from 2014-07-24T10:00
It's more than likely that you promote blog posts, about pages, testimonials, product pages, and the like to your social networks. You're not exclusively driving traffic to your homepage.
<... Listen
Will Google Ruin Its Social Network by Allowing Fake Names? from 2014-07-22T10:00
Google Plus has announced that it will allow aliases and pseudonyms, removing the requirement that users sign up for the service with their real names (http://www.pcmag.com/article2/0,2817,24609...
Listen
Why Every Social Interaction is an Opportunity from 2014-07-21T10:00
This episode of Jay Today comes to you from the Social Fresh conference (http://socialfresh.com). Laurie Meacham of Jetblue spoke at the conference about her experiences leadin...
Listen
Why You Need a New Look and it Probably Should Be Mobile from 2014-07-18T10:00
According to a new study by Accenture, 35% of CMOs say that mobile will be 50% or more of their budget within five years.
This is truly amazing and goes to show that leaders understand t...
Listen
What Is Your Talk Trigger That Creates WOM? from 2014-07-17T10:00
When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable tr...
Listen
Build Trust by Telling People NOT to Hire You from 2014-07-16T10:00
Trust is the foundation of every successful relationship - business and personal. And it's something that not all businesses truly understand.
Today's story comes from Joe Manausa, a real...
Listen
How to Get Approval for Content Marketing Programs from 2014-07-11T10:00
A fellow marketer asked me an interesting question recently -
How do you get your boss to agree to go all in on content?
My advice? Don't.
It's easy to forget that the pr...
Listen
Why You Need to Pick a Smartphone for LIFE from 2014-07-10T10:00
Gone are the days when being locked into one specific carrier was a make-or-break in terms of your mobile phone decisions. Now, it's all about the hardware.
The next age of smartphones w...
Listen
The Key to Becoming a Successful Blogger from 2014-07-09T10:00
Blogging is the hub of your media company. And it's no longer enough to have a "good" blog or even a consistent blog.
Instead, your ultimate goal is to create a blog that is someone's fa...
Listen
Why Social Media Bios are More Important Than Ever from 2014-07-07T10:00
Jimmy Graham, a professional football player for the New Orleans Saints, is up for salary arbitration. Why, you ask? Because Jimmy is typically lined up as a tight end, even though he's actually...
Listen
Why Courage is the Most Important Word in Business from 2014-07-03T10:00
News flash: There is no secret sauce when it comes to gaining customers.
And you can't always convince people to pay for your products and services - that's not the way modern business wo...
Listen
Why Twitter Needs to Stop Copying and Start Innovating from 2014-07-02T10:00
If everybody wants to use Facebook, every other service should change their offerings to be just like Facebook. Right?
Wrong.
Jay Baer examines Twitter's design and functionality...
Listen
Facebook's Trust Problem from 2014-07-01T10:00
In the inaugural episode of Jay Today, Jay Baer discusses Facebook's recent News Feed experiments. While they might seem interesting from a marketing perspective, experimenting with h...
Listen