Why Social Media Bios are More Important Than Ever - a podcast by Jay Baer

Jimmy Graham, a professional football player for the New Orleans Saints, is up for salary arbitration. Why, you ask? Because Jimmy is typically lined up as a tight end, even though he's actually a wide receiver. The judge recently ruled against Graham, partly because his Twitter bio says he's a tight end for the Saints. 

This is extremely interesting because what you say about yourself matters. Are you really putting your best foot forward on your social media bios? Perhaps it's time to re-evaluate your persona online.

Today's Sprout Social shout out goes to Mark W. Schaefer, who recently published a fantastic Slideshare presentation called Engagement is Not a Social Media Strategy.

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.

See you tomorrow!

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