EP393 2.7 Touches From 3 Platforms - a podcast by Ken Courtright

In this day and age, we can’t be too stuck with one thing; otherwise, we may just find ourselves on the losing end. This is especially true when it comes to the platforms we present our business from. Ken tells us about how a talk by Michael Dublin, founder of Dollar Shave Club, inspired him to go 2.7 touches across three different platforms, reaching out and going with “we” and not “I.”