EP409 Go On Defense To Explode - a podcast by Ken Courtright

Key man insurance is merely life insurance on the key person in a business. It’s been proven year in and year out that companies cannot live without key man insurance. There is also key product insurance. The concept is since nothing technically lasts forever because of entropy and mortality, most major companies today understand that just as much as you need key man insurance, you need key product insurance. However, did you know that there is also key marketing insurance? Learn more about how you can buffer the product insurance and the other products you’re coming out with through marketing insurance.

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