EP421 Play Leapfrog To Grow - a podcast by Ken Courtright

UPS and FedEx used to offer three days guaranteed delivery. Now they’re offering next day and same day guaranteed delivery. General Motors is competing with Ford with one-year warranty, two-year warranty, three-year warranty, five-year warranty, and now even lifetime powertrain warranty. This climb of commitment or this leapfrog over competitors’ commitment is going to happen in your industry with or without you. The question is, do you feel like playing leapfrog? Ken shares how you can find your competitors’ commitments to their customer and what to do with that.

 

• Here’s How »

• kencourtright.com


• Today’s Growth Twitter


• Ken Courtright LinkedIn

Further episodes of Ken Courtright: Today

Further podcasts by Ken Courtright

Website of Ken Courtright