Podcasts by Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Further podcasts by Merritt Group
Podcast on the topic Marketing
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21. Creating Valuable B2G Content for ABM with Aaron Heffron and Courtney Hastings from 2021-11-18T09:00
In part two of our three part series on federal account based marketing (ABM), we’re looking at creating powerful messaging and content strategies. How does research inform content, and how c...
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20. EdTech: Adapt and Evolve Your Marketing with Laura Sullivan, Presence Learning from 2021-10-20T08:00
With school districts across the country again embracing classroom learning, we're taking a look at how the marketing of educational technology (EdTech) has changed in recent times — and...
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19. The Value of Account-Based Marketing (ABM) for the Federal Government with Aaron Heffron, Market Connections from 2021-09-29T10:00
For ABM to succeed in B2G markets, you need research to back up your strategy. On this episode of Lay of the Brand, we talk with Aaron Heffron of government-focused research firm Market Connecti...
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18. Aligning Marketing and Sales for B2G ABM and DBM from 2021-06-15T10:00
Account-based marketing (ABM) and deal-based marketing (DBM) are hot topics—especially for government-focused tech firms, where raising awareness and building relationships are essential to gain...
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17. B2G ABM Prospecting with Mark Amtower from 2021-05-18T09:00
Much of an ABM program's success is dependent on knowing who the decision makers, contributors and influencers are. How can marketing and capture teams identify and categorize the right tar...
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16. Diversity, Equity and Inclusion (DE&I) from 2021-02-24T10:00
Diversity, equity, and inclusion (DE&I) are in the forefront of a national conversation. For B2B and B2G tech marketers and PR pros, DE&I poses questions that drive decisions about messa...
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15. Do Newswires Have a Future? from 2020-12-18T10:00
News distribution has been an essential part of the PR and marketing playbook for decades, but how does it fit in a world where journalism is so fragmented, between traditional news outlets, ups...
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14. How to Market to CISOs with 7-Eleven&T.E.N. from 2020-11-10T10:00
Today’s CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone—let alone a vendor trying to sell them something—to grab t...
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13. Virtual Event Speaking: Land the Gig, Make it Unforgettable from 2020-10-13T11:00
Industry events have gone virtual or hybrid, making it harder to land a speaking slot for your CEO or SME. And for the presenters, it’s a totally different experience. Keppler Speakers, which bo...
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12. How to Land Funding in Today’s Environment w/ S3 Ventures’ Eric Engineer from 2020-09-14T23:00
Entrepreneurial dreams are alive and strong, but how can they become reality in uncertain times? To land venture dollars you need to outshine the competition and demonstrate your worth. S3 Ventu...
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11. CMO Insights: Strategies for Getting Back to Business Part 2 from 2020-06-24T15:00
Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal...
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10. CMO Insights: Strategies for Getting Back to Business Part 1 from 2020-06-24T15:00
Keeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Bus...
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9. CMO Roundtable: How to Maximize and Prioritize Your Marketing Budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ from 2019-12-17T12:00
Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Inves...
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8. The Art of Marketing in B2G: Content is Key–With Allan Rubin, CMO of ORock Technologies from 2019-11-12T11:00
Marketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering...
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7. The Top Digital Marketing Essentials to Stay Relevant w/ Merritt Group's Pasha Irshad from 2019-09-10T12:00
In today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience...
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6. Storytelling in the Tech Industry: Do's&Don'ts - GMU Panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed from 2019-08-22T15:00
From defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do th...
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5. The Evolution of Performance Marketing in Tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail Bracy from 2019-07-29T14:00
Enhancing performance marketing through data and analytics is a key ingredient to any organization's marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its o...
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4. How to Create an Agile Brand w/ Greg Kihlström, Host of Agile World Podcast from 2019-06-10T19:00
When it comes to branding, gone are the days where you can just "set it and forget it." In this episode of Lay of the Brand, Merritt Group speaks with award-winning author of the Agile...
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3. Building Positive Brand Perception in the Tech Industry w/ GMU Comms Professor, Sergei Samoilenko from 2019-06-10T18:00
Positive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's e...
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2. Reputation Management in the Tech Industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed Ahmed from 2019-06-10T17:00
Reputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive in...
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1. Branding Your Company Amid Industry Disruption w/ Amber Allman, VP of Corporate Comms at Gannett from 2019-06-10T16:00
Whether small, medium-sized or part of the big leagues, how do organizations take their public affairs and communications from skittish and reactive to powerful and proactive? On this Lay of the...
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Branding your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at Gannett from 2019-06-10T16:00
Whether small, medium-sized or part of the big leagues, how do organizations take their public affairs and communications from skittish and reactive to powerful and proactive? On this Lay of the...
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