17. B2G ABM Prospecting with Mark Amtower - a podcast by Merritt Group

Much of an ABM program's success is dependent on knowing who the decision makers, contributors and influencers are. How can marketing and capture teams identify and categorize the right targets? And once you’ve found them, how do you apply that knowledge to a campaign cycle that can last up to 2 years? Mark Amtower of Amtower & Company joins us to provide insights and next steps that B2G marketers can put into action immediately.

Further episodes of Lay of the Brand

Further podcasts by Merritt Group

Website of Merritt Group