Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing - a podcast by Guy Alvarez

from 2017-12-19T22:55:25

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Molly Porter, Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making your own precedent.