Podcast Episode 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry - a podcast by Guy Alvarez

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law firm in the energy and technology sectors. As the Chief Client Officer, Catherine oversees social media, marketing, communications, sector focused sales, client development, coaching, business development and lateral partner integration. Catherine acts as the liaison of Baker Botts, where she connects high profile executives, alumni and other friends of the firm to jobs and public board company seats with an emphasis on diversity. Lastly, she also serves as a board member for various for profit and nonprofit companies. Catherine joins us today to discuss sector focused sales and client development.

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