Brand health and tracking with Jenni Romaniuk - a podcast by Stef Hamerlinck

What we talk about

* The importance of brand health and what it means

* How to do brand tracking using survey tools

* The different metrics like awareness, category entry points, …

* How to analyse brand tracking results

* Common pitfalls

Important links

* Jenni’s latest book: Better brand health, a must-read!

* Jenni on LinkedIn

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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