Branding on the ragged edge with Max Ottignon - a podcast by Stef Hamerlinck

In this episode, we talk about:

* Ragged edge, one of my favorite branding agencies

* The strategy and research work that goes into developing a unique brand

* The ‘X’ rebrand

* The rise of brand mascots

* Distinctiveness vs Differentiation

* Branding and the impact of AI on the space

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck