Byron Sharp - How Brands Grow - a podcast by Stef Hamerlinck

In this episode, I talk with professor Byron Sharp from the Ehrenberg-Bass Institute at the University of South Australia. We talk about the science behind branding, how to build distinctive brands and we debunk some myths around positioning. Byron brings some surprising views to the table so buckle up!

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck