Creating brand mascots with AI - a podcast by Stef Hamerlinck

Summary

* 🤖 AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands.

* 💡 Before AI: Creating a mascot was a big deal – think illustrators, 3D artists, studios. Now, AI tools like Midjourney and Dali are game-changers.

* 🎨 AI's Impact: Brands can now craft imaginative characters consistently and bring them to life in various contexts.

* 🚀 Haris’s Story: How he crafted the purple, chef-hat-wearing monster, Calvin Cooks, and made his content more memorable.

* 🛠️ DIY Mascot Magic: Using Bing AI Image Generator for consistency across marketing touchpoints.

* 🌟 The Power of a Mascot: Standing out in B2B marketing, attracting attention, and enhancing brand recall.

* 🔮 The Future: The growing role of AI in branding and marketing, plus tips for those interested in creating their own mascots.

🚨 Important note on legal protection: In the podcast, I stated that it’s not possible to trademark assets generated by AI, I was notified that this is not the case, you CAN 100% trademark an AI-generated mascot as long as it’s not descriptive of the goods and services. My confusion was mainly around ‘copyright’, where this is indeed the case (the need for human input). I will follow up in more detail in an upcoming podcast episode.

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Important links

* Discover Haris Spahic (and Calvin Cooks) on LinkedIn

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