Koen Verbrugge: Measuring Brand Impact - a podcast by Stef Hamerlinck

In this episode I talk with digital strategist and marketeer Koen Verbrugge about the importance of measuring brand impact. We go deep into metrics and what they mean. We also discuss a lot of ‘vanity metrics’ and performance-driven tactics that amount to no good. Enjoy!

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck