LTB S2 012 Graham Robertson - Beloved brands - a podcast by Stef Hamerlinck

In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding your brand purpose, mc-donalds, nike and much more.

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck