Michael Keplinger - Testing brand design - a podcast by Stef Hamerlinck

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. We talk about how to 'test your brand design' with real-world customers and how to apply that to brand building.

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck