Phil Barden - The science behind why we buy - a podcast by Stef Hamerlinck

In this episode, we take a deep dive into behavioral science. Why do we buy certain brands? How does that work? Phil Barden, author of Decoded, takes us through this brave new world.

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck