Stef Hamerlinck - Defining your target customer - a podcast by Stef Hamerlinck

In this episode, I take you through the concept of 'targetting'. How do we define our target customer? What's the difference between a customer and an audience? What's the role of segmentation? Enjoy!

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck