Stef Hamerlinck - The End of Positioning - a podcast by Stef Hamerlinck

In this solo episode I share my insights about my conversation with Byron Sharp. Is positioning useless? Do we need to define personality? What is the actual use of a ‘brand purpose’? I challenge my own thinking but also deliver some critical notes about Byron’s views.

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck