Stef Hamerlinck - The purpose of brand purpose. - a podcast by Stef Hamerlinck

In this episode, I talk about the purpose (and uselessness) of brand purpose. What does it mean? Where does it come from? Why is there so much conflicting research? Buckle up, because it's gonna get tricky!

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck