The role of luck in branding & marketing - a podcast by Stef Hamerlinck

In this episode, we chat with Andy Nairn, author of 'Go luck yourself' and founder of Lucky Generals, an advertising agency. We talk about the huge role of 'luck' in branding, marketing, and business. Andy has found some great ways to leverage luck and challenge traditional thinking. I highly recommend reading the book.

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck