What is a brand? - a podcast by Stef Hamerlinck

In this episode, we take a step back and take a look at the concept of 'brand'. What is a brand? How do different disciplines perceive brand? And what is wrong with some of these definitions. And finally, I give you my own definition.

Further episodes of Let's talk branding

Further podcasts by Stef Hamerlinck

Website of Stef Hamerlinck