#374: ASDA Rewards Delights UK Consumers with Its "Pounds Not Points" Proposition - a podcast by Paula Thomas
from 2023-05-03T01:00:37
ASDA is one of the UK's biggest grocery retailers, and in late 2022, with over seventy years already as a market leader, ASDA launched its first loyalty programme.
ASDA Rewards is undoubtedly one of the most exciting loyalty programme launches in recent memory, given how well-known and well-loved this brand is with the British public, and it’s the last of the big grocery retailers in the country to launch a loyalty proposition.
In this episode we meet Matt McLellan, a Vice President for Asda in the UK, who shares the thinking, approach and intentions for ASDA Rewards, and its "Pounds Not Points" proposition.
Listen to learn how clearly this brand is devoted to delighting its customers, and how it's leveraging the power of data and creating a dialogue with its customers in order to achieve that.
Show Notes:
2) ASDA
3) ASDA Rewards
Further episodes of Let's Talk Loyalty
Further podcasts by Paula Thomas
Website of Paula Thomas