Podcasts by Lets Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://letstalkloyalty.com/
Further podcasts by Paula Thomas
Podcast on the topic Marketing
All episodes
#470: Diving into the World of Caffè Nero's Loyalty Program from 2023-12-13T01:00
This episode focuses on Caffè Nero's loyalty programme, featuring insights from Listen
#469: HEMA's Heritage and Values Drive Customer Loyalty : (Short Summary Show) from 2023-12-12T11:35:42
In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Listen
#468: The North Face - Driving Loyalty for the World's Premier Exploration Company from 2023-12-07T01:00
Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on Listen
#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand from 2023-12-06T01:00
Dean Kowarski, Global CEO of Listen
#466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show) from 2023-12-05T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#465: The Ford Motor Company Celebrates 120 Years of Loyal Customers! from 2023-11-30T01:00
This episode is also available in video format on www.Loyalty TV.
Today's episode is th...
Listen
#464: Driving Relevant Rewards in the Global Travel Loyalty Market with Valuedynamx from 2023-11-29T01:00
Today’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevan...
Listen
#463: "Sleep Number" Leverages Loyalty to Drive Advocacy (Short Summary Show) from 2023-11-28T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#462: Loyalty in the Philippines - Telecom Giant Shares its Globe Rewards Successes from 2023-11-23T01:00
Today’s episode is available as audio as well as video on Loyalty TV.
This episode features...
Listen
#461:Understanding Loyalty in Europe - Getting to know the Greek Market and the OPAP Loyalty Programmes from 2023-11-22T01:00
This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Listen
#458: IAG Loyalty shares Strategy, Innovation and Insights from 2023-11-21T11:35:24
This interview with two senior executives at IAG Loyalty is a must listen for all loyalty professionals.
#460:New Models Driving Loyalty: Sharing Data, Ownership & Renting Fashion (Short Summary Show) from 2023-11-21T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#459: United Airline's "Mileage Plus" - Luc Bondar Shares Loyalty Learnings and Success. from 2023-11-16T04:15:17
Today’s episode is available in both audio and also video format on www.Loyalty TV.
#457:Understanding the Innovative Bilt Rewards Program (Short Summary Show) from 2023-11-14T02:11:18
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#456: Casey's Digital Transformation (and Pizza's) Driving Customer Loyalty and Retail Success from 2023-11-09T04:27:46
This episode is also available in video format on Listen
#455: Kik Textiles - Winner of the 2023 “Best Loyalty Launch” Award at the International Loyalty Awards in London. from 2023-11-08T01:00
Today we showcase another award-winning loyalty program – this time in Europe.
Kik Textiles is...
Listen
#454: Understanding Web 3.0, Crypto-currencies, Metaverse and NFT's (Short Summary Show) from 2023-11-07T12:47:36
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#453: Loyalty Methods - A Unique Approach Powering Iconic Brands from 2023-11-02T05:11:31
This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV<...
Listen
#452:The 7 Essential Components for Cultivating Customer Loyalty Marigold from 2023-11-01T01:00
Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology.
In today's interview, we'll explore how to opt...
Listen
#451: Investigating Airline Loyalty Programs (Short Summary Show) from 2023-10-31T01:00
Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Listen
#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative from 2023-10-26T03:42:22
This episode of "Let's Talk Loyalty" is also available in video format on Listen
#449: Celebrating Phaedon - ICF Next's new Brand Identity from 2023-10-25T01:00
Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to ...
Listen
#448: Investigating Railway Loyalty Innovation (Short Summary Show) from 2023-10-24T06:42:35
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#447: The Asia Pacific Loyalty Awards from 2023-10-19T01:00
This episode is also available in video format on www.Loyalty TV.
#446: Understanding Loyalty in Ireland & The European Loyalty White Paper from 2023-10-18T01:00
This episode focuses on the loyalty market in Ireland, featuring expert insights from Leanne Papaioannou.
Lean...
Listen
#445:How the Irish Times, Wins Customer Loyalty through Innovations (Short Summary Show) from 2023-10-17T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall from 2023-10-12T01:00
This episode is also available in video format on www.Loyalty TV.
Today's episode featu...
Listen
#443: South African Loyalty Awards Showcases The Best of the Best from 2023-10-11T01:00
The 2023 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and ...
Listen
#442:How Sandman Hotel Group delivered Digital Transformation with RSVP Rewards (Short Summary Show) from 2023-10-10T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#441: Loyalty TV Launch - Announcement from 2023-10-05T01:00
Welcome to this episode of Let’s Talk Loyalty where we are announcing and officially launching “Loyalty TV”.
Loyalty TV is a completely new format and our first major change since we laun...
Listen
#440: Learn How Quests, Checkpoints, Experiments and Rewards are Creating Trust with Gamers from 2023-10-04T01:00:38
Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across.
#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show) from 2023-10-03T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#438: Blind Loyalty - 101 Loyalty Concepts - Simplified from 2023-09-28T01:00
Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Listen
#437: Expedia Partnership Enhances Valuedynamx Proposition from 2023-09-27T01:00:09
Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development.
#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show) from 2023-09-26T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Listen
#435: Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade from 2023-09-21T01:00
Today’s guest is well known to everyone working in the travel loyalty industry globally.
#434: Travel Loyalty Insights with Collinson and Salesforce from 2023-09-20T01:00
Today’s episode features two powerhouses of the travel loyalty sector who have joined forces in recent years.
#433: Learn How Tupperware are Building Loyalty in Mexico (Short Summary Show) from 2023-09-19T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#432: Skyjoy from Vietnam - A Fascinating Coalition featuring Vietjet and HD Bank from Sovico Group Vietnam from 2023-09-14T01:00
Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old!
#431:Understanding Loyalty in Netherlands& Key Take-Outs from The European White Paper from 2023-09-13T01:00
This episode focuses on the loyalty market in The Netherlands, featuring expert insights from Em...
Listen
#430: How Can Loyalty Marketers Support Sustainability Goals? (Short Summary Show) from 2023-09-12T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Listen
#429: How Roblox and Web 3.0 Technologies are Inspiring Next Generation Loyalty Programs from 2023-09-07T01:00
Today’s episode is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies.
Our guest is Listen
#428: Building a customer-centric organisation through multi-faceted digital transformation from 2023-09-06T01:00:03
As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.
This podcast unpeels the many layers to building a customer-centric organisation by...
Listen
#427: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards (Short Summary Show) from 2023-09-05T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined byListen
#426: Virgin's Velocity - the loyalty program from Virgin Australia - Rewarding Customer Loyalty Super Fast! from 2023-08-31T01:00
Today’s episode features Velocity, the loyalty program from Listen
#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers from 2023-08-30T01:00
Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous loyalty firms and travel and hospitality brands in the worl...
Listen
#424 : Del Yeah Rewards: Del Taco's Key Component for Business Growth ( Short Summary Show) from 2023-08-29T01:00
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Listen
#423: AB InBev in Mexico - Leading Loyalty for Beer Brands Including Budweiser®, Corona® and Stella Artois® from 2023-08-24T01:00:13
Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one.
#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone from 2023-08-23T01:00
This episode focuses on multi-award winning UK loyalty programme, Listen
#421 : David’s Bridal - The World's First "Crowdsourced " Loyalty Program ( Short Summary Show) from 2023-08-22T01:00:35
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Listen
#420: Loyalty Academy Announces FOUR Scholarship Prizes for Aspiring CLMP's from 2023-08-17T01:00:06
Today’s episode celebrates our 4th birthday in Let’s Talk Loyalty, in partnership with our friends in The...
Listen
#419: The Trust Crisis - Australian Research Insights on Consumer Concerns from 2023-08-16T01:00:32
Today’s episode features insights on trust from Australia.
Mark James and Listen
#418 : Driving Loyalty in Convenience Retail with Sheetz USA (Short Summary Show) from 2023-08-15T01:00
Tom’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Listen
#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico from 2023-08-10T01:00
Today’s episode features the exciting story of the "Doters" loyalty pr...
Listen
#416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards from 2023-08-09T01:00
Johan Moolman is CEO of Listen
#415: Etihad Guest - Powerful Propositions Building Emotional Loyalty (Short Summary Show) from 2023-08-08T01:00
Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Listen
#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek from 2023-08-03T01:00:41
Today’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.
Our guest is Listen
#413: Top 30 Under 40 Loyalty Royalty - Joe Doran from Capillary Technologies from 2023-08-02T01:00:48
Today’s episode features some "Loyalty Royalty" an interview with one of the 2023 Listen
#412: Building Your Program's Profitability - Loyalty's Hidden Potential (Short Summary Show) from 2023-08-01T01:00
Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Listen
#411: McDonald's Rewards - Global Loyalty Insights from 2023-07-27T01:00
Today’s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years.
#410: Sam's Club Shows Success with Subscriptions from 2023-07-26T01:00
Today’s episode features another leading US retailer that leverages loyalty to grow its business, in this case, to a whopping $84 billion in revenue in their most recent financial year!
“...
Listen
#409: The Boots Iconic "Advantage" Programme Implements New Strategies (Short Summary Show) from 2023-07-25T01:00
Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Listen
#408: Emirates Launches "Skywards Everyday" and shares its Latest Success Driving Loyalty from 2023-07-20T01:00
Today’s episode features some incredibly exciting updates from the loyalty program I personally use most often, the award-winning Listen
#407: Understanding Loyalty in Italy & Key Take-Outs from The European White Paper from 2023-07-19T01:00:51
This episode focuses on the loyalty market in Italy, featuring expert insights from Crist...
Listen
#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show) from 2023-07-18T01:00
Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Listen
#405: Emarat Launches Emcan - A Loyalty Leader in the UAE's Fuel and Convenience Sector from 2023-07-13T01:00
Today’s episode features the UAE’s latest loyalty program which has been recently launched by a fuel retailer. The Emira...
Listen
#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership from 2023-07-12T01:00
Today, Let's Talk Loyalty welcomes back an iconic airline brand that is long overdue a return visit to our show.
#403: Loyalty Leads the Transformation of Albertsons (Short Summary Show) from 2023-07-11T01:00
In this weeks Let’s Talk a Little Loyalty podcast Tom reviews the original show hosted by Paula Thomas where she is joined by Listen
#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy from 2023-07-06T01:00
Today’s episode features industry insights from Giant Food, the #3 grocery chain in the United States.
Ou...
Listen
#401: Paula Thomas is in the Hot Seat, Sharing the Power of Content Marketing in Loyalty from 2023-07-05T01:00
This show is extraordinary as we hear Paula’s voice but as the Listen
#400: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 (Short Summary Show) from 2023-07-04T01:00
In this weeks episode of Let’s Talk “a little” Loyalty Tom’s reviews Paula’s original podcast with Adam...
Listen
#399: Dubai Golf Shares * Viya* - A Lifestyle Platform Driving Loyalty for Golf, Dining & Entertainment from 2023-06-29T01:00
Today we meet the CEO of an iconic brand here in the UAE.
Dubai Golf was established in 1988 and manages ...
Listen
#398: The Loyalty Report 2023 from 2023-06-28T01:00
Today’s episode of Let's Talk Loyalty features our friends in Listen
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show) from 2023-06-27T01:00:19
Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Listen
#396: Lakeshore Learning Materials - Rewarding Loyalty for Teachers and Parents from 2023-06-22T01:00:38
Today's episode celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children!
#395: Understanding Loyalty in Czech Republic & Key Take-Outs from The European White Paper from 2023-06-21T01:00:09
This episode focuses on the loyalty market in The Czech Republic, featuring expert insights from R...
Listen
#394: Everyday Loyalty - Connecting Customers, Members and Merchants (Short Summary Show) from 2023-06-20T01:00:57
Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Listen
#393: Loyalty and Awards - Travel Loyalty Conference and Connecting in Brazil from 2023-06-15T01:00:05
Today’s conversation features our friends from the *Loyalty and Awards* conference, which is the larges...
Listen
#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation from 2023-06-14T01:00:58
Fionna Ronnie is Head of Customer and Loyalty at Listen
#391: Loyalty Insights from Asia - Speak Like a CEO (Short Summary Show) from 2023-06-13T01:00:46
Listen in to hear Tom’s short summary show from the original podcast hosted by Pau...
Listen
#390: The Barbeque Legends Club - Helping Aussie's Barbeque Better from 2023-06-08T01:00:30
Today’s episode features an award-winning Australian retail brand that has won recognition both as the “Innovation Champion of the Year” as well as being rated one of Australia’s COOLEST brands!...
Listen
#389: Loyalty in Indonesia with GoTo Group - The Largest Digital Ecosystem in Indonesia. from 2023-06-07T01:00:36
Today’s episode features Indonesia's GoTo Group, which is the largest digital ecosystem in the country. Listen
#388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show) from 2023-06-06T01:00:18
In 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-cons...
Listen
#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers from 2023-06-01T01:00:25
Let’s Talk Loyalty today features Listen
#386: Partnerships and Personalising for Airline Loyalty Profitability from 2023-05-31T01:00:32
This episode of Let’s Talk Loyalty shares some early insights from one of the keynote speakers at this year’s Listen
#385: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland (Short Summary Show) from 2023-05-30T01:00:07
Circle K Ireland is a highly successful and well-known fuel convenience retail brand in ...
Listen
#384: Global Leaders Maintain Focus on Customers and Stakeholders from 2023-05-25T01:00:13
Today’s episode features a discussion with Eliot Hamlisch, the CMO of Listen
#383: TGI Fridays’ Strategic Focus On Loyalty: Fridays Rewards from 2023-05-24T01:00:33
Lindsay Eichten is a seasoned loyalty executive across multiple industries, but in her...
Listen
#382: Loyalty Lessons from USA Convenience Chain Yesway (Short Summary Show) from 2023-05-23T01:00:12
Yesway is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain o...
Listen
#381: "Share" - The Multi Award-Winning Loyalty Programme from Majid Al Futtaim Group UAE from 2023-05-18T01:00:43
This episode features a multi-award-winning loyalty program from one of the leading retail, entertainment and hospitality conglomerates in the Middle East region.
#380: Understanding Loyalty in Europe - Getting to know Samsung Members from 2023-05-17T01:00:51
This episode focuses on the pan-European loyalty programme, Samsung Members, featuring exp...
Listen
#379: Mando-connect and YouGov Research on What Brits Want From Loyalty (Short Summary Show) from 2023-05-16T01:00:17
In March 2022 Mando-Connect and Listen
#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger from 2023-05-11T01:00:38
This episode features one of the loyalty industry’s leading strategy experts!
Listen
#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications. from 2023-05-10T01:00:22
This episode is focused on the role of customer communications in driving customer loyalty.
Listen
#376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show) from 2023-05-09T01:00
Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on...
Listen
#375: Loyalty Trends from the International Loyalty Award Finalists from 2023-05-04T01:00:27
Today we are showcasing lessons and learnings from this year finalists who are each hoping to win one of the highly prestigious “Listen
#374: ASDA Rewards Delights UK Consumers with Its "Pounds Not Points" Proposition from 2023-05-03T01:00:37
ASDA is one of the UK's biggest grocery retailers, and in late 2022, with over seventy years alr...
Listen
#373: Circle K Subscription Loyalty for Car Wash (Short Summary Show) from 2023-05-02T01:00:40
Circle K operates the largest global network of car washes, with more than 2,750 units worldwide and their subscrip...
Listen
#372: Epsilon Celebrates Recognition as a Leader in The Forrester Wave (tm) Loyalty Technology Solutions for Q1 2023 from 2023-04-27T01:00:10
Today's episode of Let's Talk Loyalty celebrates Epsilon's success as a Leader in Listen
#371: Customer-Led Innovation and Entrepreneurship from 2023-04-26T01:00:42
Today’s episode is a case study of leadership, a commitment to customers and other stakeholders – including the environment – and how a modern, learning organization created not just a new busin...
Listen
#370: Loyalty Insights from Poland (Short Summary Show) from 2023-04-25T01:00:22
While it’s still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive. And there are more than 130 business-to-consumer loyalty programs.
#369: Sally Beauty Shares A Focus on NPS and Diversity to Drive Customer Loyalty from 2023-04-20T01:00:53
Sally Beauty is a US based distributor and retailer of professional beauty products to both retail consumers a...
Listen
#368: Coalition Loyalty - Dotz Brazil Celebrates 50 Million Members from 2023-04-19T01:00:46
Dotz is a coalition loyalty program which was founded in Brazil more than 23 years, and has grown to over 50 m...
Listen
#367: Virgin Red - The Red Thread Connecting the Virgin Brand Globally (Short Summary Show) from 2023-04-18T01:00:07
Virgin’s programme is described as the “red thread” that connects this diverse group of companies, and delivers on t...
Listen
#366: How Enriching Your Data Can Transform Your Customer Loyalty with Cheetah Digital. from 2023-04-13T01:00:55
"Data enrichment" can dramatically improve your customer's experience, regardless of how much or how little marketing technology already exists in your business.
#365: Understanding Loyalty in Germany & Key Take-Outs from The European White Paper from 2023-04-12T01:00:36
This episode focuses on the loyalty market in Germany, featuring expert insights from Listen
#364: Air Canada’s Award-Winning Aeroplan Program (Short Summary Show) from 2023-04-11T01:00:44
Air Canada has reimagined their points promise, offering flexible and unique rewards unlike a...
Listen
#363: Leading Loyalty Insights from the USA from 2023-04-06T01:00:25
Todays' guest is a nationally recognized, award-winning relationship marketing expert in the United States, whose agency has created or managed loyalty programs for brands like NASCAR, PetSm...
Listen
#362: Discovery Vitality: Behavioural Change Programme is resulting in Healthier Lifestyle through Generous Rewards from 2023-04-05T01:00:56
Celeste Williams is Head of Marketing for Listen
#361: Cathay Pacific’s Lifestyle & Wellness Innovations (Short Summary Show) from 2023-04-04T01:00:53
Cathay Pacific is an extremely innovative brand who have deve...
Listen
#360: Understanding Loyalty in Europe - The European Loyalty White Paper from 2023-03-30T01:00:21
This episode features some incredible pan-European loyalty research which is literally hot off the presses.
#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici from 2023-03-29T01:00:49
Today's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world’s leading hospitality grou...
Listen
#358: Microsoft Rewards - Insights and Ideas (Short Summary Show) from 2023-03-28T07:26:50
Microsoft is one of the world’s most successful companies in technology, entertainment ...
Listen
#357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers from 2023-03-23T01:00:35
This episode features H&M - one of the world’s greatest fashion retailers.
With over 150 million members of...
Listen
#356: Global Loyalty Insights with Comarch's Wojciech Kempny from 2023-03-22T01:00:06
Wojciech Kempny is the Consulting Director for Comarch covering Afr...
Listen
#355: Points for Good - A Programme Enabling Points Exchange For Charitable Donations (Short Summary Show) from 2023-03-21T01:00:49
Points for Good is a programme partner for brand loyalty progr...
Listen
#354: Epsilon's Loyalty Index - Consumer Insights for the UAE from 2023-03-16T01:00:29
Today's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE.
As part of their global expansion, Epsilon has been hard at work researching UAE consu...
Listen
#353: Using Enterprise-Wide Data To Change The Business Of Retailing from 2023-03-15T01:00:14
Richard Schenker is the Founder & Chief Customer Engagement Officer of Listen
#352: Denmark's Salling Group - Highly Successful Customer Loyalty Program (Short Summary Show) from 2023-03-14T01:00:40
As Denmark’s largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations in...
Listen
#351: Loyalty and The Magic of Marketing with Rory Sutherland from 2023-03-09T01:00:22
Today’s episode features Rory Sutherland, the best-selling author of Listen
#350: Airline Loyalty Program Valuations with Evert de Boer from 2023-03-08T01:00:55
Today's episode discusses the valuations, challenges, risks and opportunities of airline loyalty programs around the world.
Our guest is Listen
#349: Are Subscription based programs the future for loyalty ? (Short Summary Show) from 2023-03-07T01:00:33
In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world’s leading expert on subscription pric...
Listen
#348: The Points Guy Highlights Customer's Loyalty Expectations and Needs from 2023-03-02T01:00:12
This episode features an industry legend - Brian Kelly, who is well-known to millions of people as the “Listen
#347: From Fans to Fanatics with Doug Glazer of Fanatics from 2023-03-01T01:00:32
Today’s episode explores the connection between fans, especially sports fans, and Fanatics the company, which in the last decade has grown ...
Listen
#346: Why FNB’s eBucks Program in South Africa is One of the Best Programs In The World? (Short Summary Show) from 2023-02-28T01:00:29
In this episode, Tom Peace highlights the key success factors that make eBucks such an amazing program.&nbs...
Listen
#345: Loyalty and Customer Engagement Insights in APAC with Collinson Group from 2023-02-23T01:00:24
Today we hear some super perspectives on loyalty in the APAC region with our friends in Collinson.
Our gues...
Listen
#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski from 2023-02-22T01:00:39
Piotr Kozlowski is a well-known and respected loyalty expert as the Vice President of Consulting for loyalty solutions at Listen
#343: Ideas for Airline Loyalty Professionals from Steve Hui, CEO, iFLYflat (Short Summary Show) from 2023-02-21T01:00:36
In this episode, Tom Peace summarises the key points from Listen
#342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada from 2023-02-16T01:00:51
This episode features a truly inspirational customer relationship program from Quebec in Canada.
SAQ is a retail brand, selling wines, beers a...
Listen
#341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself from 2023-02-15T01:00:26
Tjhai A Eng is Head of Marketing & Loyalty at Matahari Depa...
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#340: Loyalty Insights from Italy, featuring Cristina Ziliani, Professor of Loyalty Marketing and CRM at the University of Parma (Short Summary Show) from 2023-02-14T01:00:22
Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the Univer...
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#339: Unlocking Irrational Loyalty from 2023-02-09T01:00
This episode explores loyalty from a strategic marketing perspective – learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme.
Our g...
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#338 : Covid’s Aftermath, Customer Health and Customer-Based Forecasting with Daniel McCarthy of Emory University from 2023-02-08T01:00:19
Today’s episode looks at some of the recent work by Daniel McCarthy, Assistant Professor of Marketing at Listen
#337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show) from 2023-02-07T01:00:03
Key insights from Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty from Listen
#336: United States Soccer Federation Share the "Insiders’ Program" for Soccer Fans from 2023-02-02T01:00:05
The "Insiders Program" is an innovative loyalty program designed to solve the unique challenges of the nationwide body responsible for the promoti...
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#335: Guest Host Announcement - Phil Rubin - USA Loyalty Industry Leader from 2023-02-01T01:00:09
Phil Rubin is a global leader in customer marketing and loyalty strategy, and a loyalty industry entrepreneur who has cr...
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#334: Fred Reichheld - Loyalty Industry Legend Launches "Winning On Purpose - the Unbeatable Strategy of Loving Customers" (Short Summary Show) from 2023-01-31T01:00:43
Key insights from Fred Reichheld, a legend of the industry. As the creator of the “Net Promoter System”, Fred...
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#333: Building Customer-Centric Brands, Sustainability and Loyalty in the UAE from 2023-01-26T01:00:22
This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving customer loyalty.
#332: The 2023 Consumer Trends Index from Cheetah Digital from 2023-01-25T01:00:53
Today we're sharing the latest insights from the 2023 Consumer Trends Index by Listen
#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show) from 2023-01-24T01:00:12
Key insights from Brad McDonald - Epsilon’s Vice Presid...
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#330: Star Alliance Goes from Strength to Strength from 2023-01-19T01:00:59
Today "Let's Talk Loyalty" is sharing the latest announcement and innovation from the Star Alliance – a co-branded credit card.
This i...
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#329: Dominos Pizza in Indonesia - A Truly Global Voice of Loyalty from 2023-01-18T01:00:43
Domino’s Pizza in Indonesia has been winning loyalty awards all over the world in recent months, as they share their incredible strategies to create cust...
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#328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show) from 2023-01-17T01:00:10
Key insights from Isabelle Birem, the Senior Vice-President of Loyalty at Listen
#327: Costco Wholesale - Secrets of Success from this Multi-Billion-Dollar Retailer from 2023-01-12T01:00:12
Costco is one of the world’s largest retailers, featuring warehouses and club memberships in eleven countries around the world.
It is famous as a tru...
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#326: South Africa’s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout from 2023-01-11T01:00:38
Dr Melanie van Rooy is Head of Marketing at Clicks, South Africa’s leading pharmaceutical...
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#325: 7-Eleven with Raghu Mahadevan (Short Summary Show) from 2023-01-10T01:00:01
Key insights from Raghu Mahadevan, Chief Digital Officer for Listen
#324: International Loyalty Awards - Success Tips to Win from 2023-01-05T01:00:27
The International Loyalty Awards are the highlight of the global loyalty calendar, with leading loyalty brands from all over the world c...
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#323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations from 2023-01-04T01:00:41
Ikea describes itself as a global retailer whose brand reaches millions of hearts and homes, united by a unique philosophy and approach.
Joining me t...
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#322: Guest Host Announcement for 2023 - The Loyalty People from 2023-01-03T01:00:39
Today we announce a new guest host for our short summary shows every Tuesday.
Tom Peace, Managing Director of ...
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#321: Falling in Love with Emirates - the "Skywards Freak" - a Platinum Passenger's Perspective. from 2022-12-29T01:00:40
Today's episode of Let’s Talk Loyalty is unique as we are today interviewing a loyal customer – rather than a loyalty professional. Perhaps one of the world's most loyal customers to an airline ...
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#320: GiveAMile - Funding Free Flights for Final Goodbyes from 2022-12-28T01:00:43
Our guest today is the founder of a unique concept called *Give A Mile*, a charity dedicated to providing free flights when it matters the most – for people who need to fly to b...
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#319: Arsenal Football Club's Loyalty Program (Short Summary Show) from 2022-12-27T01:00:43
Arsenal is one of the most successful football clubs in English football history, and in 2021, it became the first UK Premier League team ...
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#318: Maxol Shares Loyalty Insights as European Convenience Retailer of the Year from 2022-12-22T01:00:17
Maxol is a leading fuel, coffee, car wash, and convenience store brand in Ireland, which has been operating at the heart of Irish communities for 102 y...
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#317: Canada's Leading Lifestyle Rewards Program - Scene+ from 2022-12-21T01:00:01
Scene+ is Canada’s leading lifestyle rewards program, with more than 11 million members, enabling members to earn and redeem points for movies, banking, a...
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#316: Lessons in Loyalty from L'Oreal Luxe and Others (Short Show Summary) from 2022-12-20T01:00:49
L'Oreal is a leading brand in the beauty industry with a huge product portfolio and today's conversation features a short summary of my conversation...
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#315: Loyalty Insights from Air France - KLM's Flying Blue Program from 2022-12-15T01:00:25
Ben Lipsey is the Senior Vice President of Customer Loyalty for Listen
#314: Loyalty in Luxury Hospitality with Iconic Dubai Brand - Jumeirah Group from 2022-12-14T01:00:30
Today's episode is focused on the luxury hospitality sector, featuring one of Dubai’s most iconic brands.
The Jumeirah Group is a global luxury h...
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#313: Emirates Airline - Driving Skywards Success (Short Summary Show) from 2022-12-13T01:00:31
Today we review learnings from Skywards and how Emirates' loyalty team increased its focus on personalisation, partnerships, and new p...
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#312: "KFC Rewards Arcade" - A Fun-Based Loyalty Strategy for Diners in the UK & Ireland from 2022-12-08T01:00:29
Today we discuss the launch of a brand-new high-profile loyalty program in the UK and Ireland, in the quick-service restaurant sector.
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#311: Loyalty Leadership In a Crisis from 2022-12-07T01:00:04
Cécile Henry is the IBL Group Loyalty Manager. She manages their home country loyalty programme in Mauritius called Wiiv rewards. &n...
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#310: Lessons from New Zealand's Phil Devlin - Loyalty Expert (Short Summary Show) from 2022-12-06T01:00:08
New Zealand is a small country punching WAY above its weight in the loyalty industry, with over 95% of Kiwi consumers enrolled in at least one programme, so it was incredibly exciting to meet on...
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#309: The Future of Crypto Rewards - Research from the Loyalty Academy and Bakkt from 2022-12-01T01:00:17
Have you ever wondered about Crypto Rewards for your loyalty program? Would they inspire your members even more than your current rewards catalogue?
Today, we are delighted to welco...
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#308: Rewards - Monetary or Non-Monetary? Insights from the Loyalty Science Lab from 2022-11-30T01:00:27
There are fundamental differences between monetary and non-monetary rewards that loyalty industry professionals really need to understand. And that's exactly what this episode of Listen
#307: Data Capture and Trust - Cheetah Digital's Approach from 2022-11-29T01:00:59
With consumer trust at an all-time low, marketers are increasingly exploring how they can use gamification and fun to capture data and create profiles of customers in ways they enjoy, rathe...
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#306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights from 2022-11-24T01:00
Steven Allmen is passionate about cultivating loyalty and has been a key pillar of the Canadian loyalty community for over 20 years.
#305: Changing Customer Loyalty - Insights Post Pandemic from Kobie Marketing from 2022-11-23T01:00:42
This episode features some fascinating research that was conducted with US consumers in early 2022, to understand how consumers motivators have changed as we slowly emerge from the global pandem...
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#304: Airline Loyalty Evolution with Comarch (Short Summary Show) from 2022-11-22T01:00:12
Airline loyalty professionals are increasingly exploring new models - from subscription loyalty, to prepaid fares or even in perhaps an "unlimited" option for flights.
This short sh...
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#303: Loyalty Insights from South Africa - 2022 Truth & Brandmapp Loyalty Whitepaper from 2022-11-17T01:00:10
Today’s episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and Brandmap<...
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#302: BLAND Loyalty - Bridging the Gap between Brand and Loyalty Marketing from 2022-11-16T01:00:21
Today's fascinating discussion focuses on a new industry term coined by our guest – a relative newcomer to loyalty marketing, with a fresh perspective on our industry.
#301: Loyalty Partnerships - KLM and Air France Flying Blue Program (Short Summary Show) from 2022-11-15T15:28:32
*Flying Blue* is the frequent flyer programme for Air France and KLM, with over 18 million ...
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#300: Air Asia Rewards Super App - Loyalty Insights from the World's Best Low-Cost Airline from 2022-11-10T01:00:59
Today's episode of Let's Talk Loyalty features an innovative loyalty program called airasia rewards.
AirAsia is a low-cost carrier, headquartered in Malaysia that created a compelling loy...
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#299: At The End of Every Data Point is a Human from 2022-11-09T01:00:16
Dr. Shorful Islam is an experienced leader in data analytics and shares with the listeners of Let’s Talk Loyalty how at the end of every data p...
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#298: South African Loyalty Insights 2021 - Short Summary Show from 2022-11-08T01:00:16
Today our friends in Truth in South Africa launch their 2022 loyalty white paper, so it's appropriate that we in "Let's Talk Loyalty" are looking back to what we learned last year in 2021!
<... Listen
#297: The Epsilon Loyalty Index - Consumer Loyalty Insights for Australian Brands from 2022-11-03T01:00:43
The “Epsilon Loyalty Index” is a superb new loyalty study from our friends in Epsilon, showcasing a holistic new way to measure the relativ...
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#296: The Role of Community, Social Consciousness and Neurodiversity in Loyalty. from 2022-11-02T01:00:20
Today's consumers are conscious and connected, and their expectations of brands continues to grow.
As loyalty marketers, we face the complex challenge of creating emotional loyalty ...
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#295: Secrets of Success for Subscription Loyalty (Short Summary Show) from 2022-11-01T01:00:24
As editor of the UK's most popular frequent flyer website Head for Points,
#294: East v West - Fascinating Loyalty Program Insights from Asia - Courtesy of Comarch from 2022-10-27T01:00:15
Loyalty programs share some incredible similarities but also some noticeable differences in western markets, compared with Asian countries like Malaysia, Thailand, and The Philippines.
To...
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#293: Reducing Churn in the Home Energy Sector with Genesis New Zealand from 2022-10-26T01:00
Creating measurable results and driving customer loyalty in the home energy market can be incredibly challenging.
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#292: AA Smartfuel New Zealand (Short Summary Show) from 2022-10-25T01:00:32
AA Smartfuel is a fascinating loyalty programme in New Zealand, designed to delight customers with the opportuni...
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#291: My FedEx Rewards - A Powerful Differentiator in an Extremely Competitive Industry from 2022-10-20T01:00:54
FedEx Express is one of the world's best-known and most admired business and consumer brands, with average revenues globally of over $95 BILLI...
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#290: South African Loyalty Awards - Judges Share Insights and Best in Class KPI's from 2022-10-19T01:00:38
A mature market with outstanding loyalty KPIs celebrates its 4th year of recognising loyalty excellence at the South African Loyalty Awards Listen
#289: Privacy, Data & GDPR Insights (Short Summary Show) from 2022-10-18T01:00:18
Data protection, legal compliance and respect for member's privacy are all critical topics for loyalty marketing professionals.
Whether it's GDPR or other global regulations, the pr...
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#288: Global Perspectives on Customer Loyalty with Capillary Technologies from 2022-10-13T01:00:44
Capillary Technologies describes itself as “Asia’s leading SaaS product company” and is the proud technology partner for global clients like Dominos,...
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#287: Crushing Churn & Creating Loyalty by Connecting with Customers from 2022-10-12T01:00:01
Anita Toth describes herself as “Chief Churn Crusher” for her clients, specializing in programs to help brands understand the true voices of...
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#286: Bilt Rewards: Rewarding Home Renters (Short Summary Show) from 2022-10-11T01:00:26
Bilt Rewards is the world’s first rewards program that lets you earn loyalty points for your rental payments, so we were delighted to meet Listen
#285: Optimising Email Campaigns with AI and Machine Learning Insights from 2022-10-06T01:00:54
How well do you optimize your email campaigns to drive your customer loyalty?
In this episode, we are joined by Sondre Wassås Listen
#284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers from 2022-10-05T01:00:35
Today we are hearing from the iconic "Fuel Rewards" program from Shell in N...
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#283: Livelo - The Leading Loyalty Program in Brazil - Short Show Summary from 2022-10-04T01:00:43
Livelo is the leading loyalty and coalition marketing services provider in Brazil, and this short show summarises its secrets to success.
Livelo i...
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#282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector from 2022-09-29T01:00:16
Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states.
With ov...
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#281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty from 2022-09-28T01:00:33
Today's episode showcases a healthtech idea that is taking the world by storm!
It sounds too good to be true, but Sweatcoin’s Listen
#280: Shopping Mall Loyalty with Galerija Belgrade (Short Summary Show) from 2022-09-27T01:00:14
Shopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers.
The Listen
#279: Loyalty Insights, Successes and Trends with Epsilon from 2022-09-22T01:00:11
Ralph Browning recently joined our friends in Epsilon as their Business Development Di...
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#278: MOL Group's Digital Transformation across Europe - Led by Loyalty from 2022-09-21T01:00:47
The MOL Group is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 countries ...
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#277: Young Warriors Use Loyalty Levers for Maximum Impact (Show Summary Show) from 2022-09-20T01:00:59
The "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one.
They creat...
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#276: Childcare Saver Leverages Partners to Help Reduce the Cost of Childcare from 2022-09-15T01:00:40
Today's episode of "Let’s Talk Loyalty" features an award-winning Australian loyalty programme, called Childcare Saver.
This year-old program...
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#275: Gamification Guru Explains Psychological Drivers of Engagement from 2022-09-14T01:00:09
This exciting episode features the author of a fascinating book called “Actionable Gamification” by Listen
#274: The Loyalty Report 2021 (Short Summary Show) from 2022-09-13T01:00:13
"The Loyalty Report" features loyalty research with tens of thousands of consumers in North America, so this annual research re...
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#273: eCommerce Leader Leverages Loyalty to Drive Commercial Success from 2022-09-08T01:00:49
Adore Beauty is Australia's number one pure-play online beauty retailer and operates as a publicly listed company on the Australian Stock Exchange.<...
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#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty. from 2022-09-07T01:00:45
Pieter Twine is the General Manager of the "MySchool MyVillage MyPlanet" loyalty pr...
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#271: The Role of Communications to Drive Loyalty - Short Summary Show from 2022-09-06T01:00:04
Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer lo...
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#270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality from 2022-09-01T01:00:23
This episode showcases an innovative crypto-based rewards option that's focused on loyalty programmes in the travel and hospitality sector.
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#269: HEMA's Heritage and Values Drive Customer Loyalty from 2022-08-31T01:00:26
Today’s episode features another retail success story, this time from a much-loved Dutch brand called HEMA.
With an inc...
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#268: Lessons from the Loyalty Science Lab - Short Summary Show from 2022-08-30T01:00:14
The Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that dri...
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#267: Floor & Decor Shares the "Pro Premier Rewards" Program from 2022-08-25T01:00:22
Today’s episode of Let's Talk Loyalty features another huge US retail success story!
“Floor and Decor” is one of the country’s leading floorin...
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#266: "Sleep Number" Leverages Loyalty to Drive Advocacy from 2022-08-24T01:00:07
Today's episode features an award-winning loyalty program for people who value an exceptional night’s sleep!
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#265: Greenbacks Loyalty Programme from Nedbank (Short Summary Show) from 2022-08-23T01:00:36
The Greenbacks Loyalty Programme has evolved as a powerful way for Nedbank to reward its complete banking relationships wit...
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#264: Let's Talk Loyalty is 3 Years Old - Birthday NEWS Announcement from 2022-08-18T01:00:37
Today’s episode of Let's Talk Loyalty features an exciting announcement about how we’re growing the show, now that we're three years old and all grown up!
Let's Talk Loyalty was lau...
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#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty from 2022-08-17T01:00:01
"Beyonde" is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best g...
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#262: A Reality Check for Your Loyalty Program (Short Summary Show) from 2022-08-16T01:00:45
In this short summary show, I review my interview with Mike Atkin, also known as the "Loyalty Guru", in which he shared the framework that h...
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#261: Building Bilt Rewards from Strength to Strength from 2022-08-11T01:00:02
Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding!
The program is just one year ...
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#260: Short Summary Show of Bart Demczuk Interview from Comarch Middle East from 2022-08-10T01:00:10
Today is a short summary show of our interview with Bart Demczuk, Managing Director at Listen
#259: eCommerce Excellence with Adore Beauty and Adore Society (Short Summary Show) from 2022-08-09T01:00:34
Adore Beauty has had incredible growth and success in recent years, and is now Australia's top online pure-play beauty retailer.
In 2020, the...
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#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights from 2022-08-04T01:00:42
Web 3.0 is of the hottest topics in business right now, but most of us have yet to figure out what the potential could be for these newest technologies within our loyalty programs.
Whethe...
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#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits from 2022-08-03T01:00:39
Today, "Let's Talk Loyalty" meets airline industry thought-leader Mark Ross-Smith, who shares his insights on...
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#256: Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating from 2022-08-02T01:00:19
How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find confusing and expens...
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#255: The Loyalty Report 2022 - Essential Insights and Innovations for Loyalty Professionals from 2022-07-28T01:00:10
Today’s episode features key insights from the industry's best-known research report that’s produced every year by Bond Brand Loyalty.
Featuring insights from more than 39,000 consumers i...
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#254: Loyalty Innovation in the Railway Industry from 2022-07-27T01:00:16
Today's episode discusses the increasing need for customer loyalty in the railway industry for the first time!
#253: Human Psychology and It's Role in Loyalty Programmes from 2022-07-26T01:00:10
This short summary explains how a better understanding of the psychology of human beings can help us design better loyalty programmes!
#252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation from 2022-07-21T01:00:38
Few industries have been as dramatically affected by the internet as the publishing industry, when free news and the instant availability of global information online became a threat to the enti...
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#251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group from 2022-07-20T04:00:21
One of Canada's best kept secrets, Northland Properties is a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels!
I...
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#250: Star Alliance - Short Summary Show from 2022-07-19T01:00:18
This episode celebrates the 250th episodes of Let's Talk Loyalty!
The Star Alliance is an extra-ordinary example of how globa...
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#249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth from 2022-07-14T01:00:35
In today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed.
#248: Leading Loyalty for Telecoms Giant Verizon from 2022-07-13T01:00:14
Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in...
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#247: Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professionals (Short Summary Show) from 2022-07-12T01:00:37
This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals.
From Whatsapp as a messaging platform, to the power of a voi...
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#246: Getting Loyalty Unstuck in 2022 from 2022-07-07T01:00:49
In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their customers' hearts and minds to excel in today’s fiercely...
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#245: Tupperware Leveraging Loyalty in Mexico from 2022-07-06T01:00:35
Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation container...
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#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show) from 2022-07-05T01:00:20
In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of IAG Loyalty Limited, the compa...
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#243: How Can Loyalty Marketers Support Sustainability Goals? from 2022-06-30T01:00:06
Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But how?
In today's podcast, we're joined ...
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#242: Driving Direct & Indirect Revenue from Loyalty Marketing - Insights from Epsilon’s Loyalty Labs from 2022-06-29T01:00:54
Not enough time and attention is devoted to understand the incredible value that loyalty programmes are driving indirectly for organisations – building the brand in less obvious...
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#241: Payback Germany - A World Famous Coalition Program (Short Summary Show) from 2022-06-28T01:00:25
Payback is widely respected as one of the most innovative companies in Germany, with over 80 million members in six international markets and an i...
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#240: Collinson's Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region from 2022-06-23T01:00:26
In the Asia Pacific region, pioneering brands lead the way for digitally-demanding consumers by personalizing their experiences using big data and artificial intelligence.
#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards from 2022-06-22T01:00:31
Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.
#238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show) from 2022-06-21T01:00:52
In January 2020, Google announced that it would no longer support third-party cookies for users of the Chrome browser.
What sounded like a massive challenge for marketers who've rel...
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#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth from 2022-06-16T01:00:41
Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth. Listen
#236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program from 2022-06-15T01:00:13
David's Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of ...
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#235: Subscriptions Driving Restaurant Loyalty in South Africa from 2022-06-14T01:00:32
As one of the most exciting loyalty markets in the world, South Africa boasts plenty of compelling concepts and innovative ideas - and this summary show discusses one of the most exciting to dat...
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#234: Driving Loyalty in Convenience Retail with Sheetz USA from 2022-06-09T01:00:01
Sheetz Inc. is one of North America's fastest-growing convenience store chains, already operating over 600 locations.
In this episode of
#233: Etihad Guest - Powerful Propositions Building Emotional Loyalty from 2022-06-08T01:00:23
Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!
In today's episode, Let's Talk Loyalty Listen
#232: Innovation in China with Lagardère Travel Retail (Short Summary Show) from 2022-06-07T01:00:26
The global Covid crisis challenged many businesses to the brink of survival, especially in the travel industry.
Across airlines, hotels, hospitality and duty free, with global trave...
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#231: Building Your Program's Profitability - Loyalty's Hidden Potential from 2022-06-02T01:00:05
Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in today’s episo...
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#230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday from 2022-06-01T01:00:10
When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Pr...
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#229: Coalition Loyalty in Colombia (Short Summary Show) from 2022-05-31T01:00:34
“To make the customer fall in love with the brands.” This is how Alejandro Gonzalez Saul, CEO of Listen
#228: Loyalty Insights from IAG Loyalty from 2022-05-26T01:00:30
The International Airline Group is one of the world's largest airline groups, formed by the merger of Listen
#227: Measuring the Value of Loyalty Marketing Investment with Epsilon from 2022-05-25T01:00:56
How do you measure and prove the value of your investment in loyalty marketing?
In this episode, we are joined by Bra...
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#226: Virgin Red - Where Customers Genuinely Come First (Short Summary Show) from 2022-05-24T01:00:33
In today’s short summary episode of Let’s Talk Loyalty, Paula Thomas looked back on her conversation with Virgin Reds Chief Marketing Officer, Listen
#225: Insights from the "2022 Global Report on Loyalty Marketing & Rewards Programs" from 2022-05-19T01:00:23
In this episode, Łukasz Słoniewski of Comarch joins Let's Talk Loyalty to discuss the "2022 Global Report on Loyalty Marketing & Rewards Programs," a research ...
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#224: Celebrating the Freddie Awards - The "Oscars" of Travel Loyalty from 2022-05-18T01:00:56
The winners of the 2022 "Freddie Awards" have just been announced, the awards created to recognise the gold standard in travel loyalty programs worldwide.
The winners of the Freddie...
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#223: Announcing - The Winner of the Loyalty Academy Scholarship is ... from 2022-05-17T01:00:43
The Loyalty Academy is the world's leading loyalty marketing training platform, run by and for loyalty marketers.
Let's Talk Loyalty is the world's leading podcast for loyalty marke...
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#222: Loyalty Leads the Transformation of Albertsons from 2022-05-12T01:00:28
Albertsons is one of the largest food and drug retailers in the United States.
In today’s episode, "Let's Talk Loyalty" meets Listen
#221: What We've Learned About Loyalty from 2022-05-11T01:00:03
In today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined fi...
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#220: Aviation Loyalty Program Insights with Evert de Boer (Short Summary Show) from 2022-05-10T01:00:55
In this short summary episode, Paula Thomas looks back on a fascinating conversation with Evert de Boer
#219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 from 2022-05-05T01:00:31
In this episode, Adam Posner, joins us to talk about his hugely popular "Listen
#218: Anantara, Avani, Kempinski - Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands from 2022-05-04T01:00:26
The Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, ...
Listen
#217: Insights on Loyalty Innovation with Epsilon (Short Summary Show) from 2022-05-03T01:00:21
In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty programmes as they evolved during the global pan...
Listen
#216: Everyday Loyalty - Connecting Customers, Members and Merchants from 2022-04-28T01:00:47
In this episode, James Berry, Commercial Director, Listen
#215: Loyalty Insights from Asia - Speak Like a CEO from 2022-04-27T01:00:02
Today's episode of "Let's Talk Loyalty", features LInkedIn loyalty guru and independent loyalty consultant, Henry Christian Listen
#214: ENOC's Successful Loyalty Program in the UAE (Short Summary Show) from 2022-04-26T01:00:49
In today's short summary show, "Let's Talk Loyalty" looks back on an interview with Suri Singh...
Listen
#213: Relaunching The Shangri-La Hotel Rewards Program from 2022-04-21T01:00
In today's episode, "Let's Talk Loyalty" talks with Kevin Siew, Vice President and Head of Listen
#212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland from 2022-04-20T01:00
This episode of "Let's Talk Loyalty" features a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland wh...
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#211: Loyalty Programme Liability Modeling (Short Summary Show) from 2022-04-19T01:00
In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno, founder of Kyros Insights. Len uses ...
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#210: Digital Consumer Trends for 2022 from 2022-04-14T01:00
Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do business with.
"Let's Talk Loyalty" was joined b...
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#209: Loyalty & Awards Conference News for Travel Loyalty Professionals from 2022-04-13T01:00
The Loyalty & Awards Conference is the largest international loyalty conference for the travel industry.
In this ...
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#208: Keeping Customers Happy and Engaged (Short Summary Show) from 2022-04-12T01:00
In this short summary show, "Let's Talk Loyalty" looks back on an interview with Mark James, the CEO of Customology in Aus...
Listen
#207: The "Australian Loyalty Association" Expands and Partners with "Let's Talk Loyalty" from 2022-04-07T00:00
The "Listen
#206: Global Loyalty Academy Workshops in 2022 and FREE Competition to Win from 2022-04-06T01:00
This episode is all about The Loyalty Academy and the latest updates and in-person workshops to become a "Listen
#205: Loyalty Insights from the IKEA Family Club (Short Summary Show) from 2022-04-05T01:00
"Let's Talk Loyalty" is today looking back on our conversation with IKEA's global vice president of loyalty,
#204: Loyalty Lessons from "USA Convenience Chain of the Year" - Yesway from 2022-03-31T01:00
Today "Let's Talk Loyalty" talks with one of the leading marketers in U.S. convenience retail, Listen
#203: Groundbreaking Research on What Brits Want From Loyalty from 2022-03-30T01:00
Today "Let's Talk Loyalty" discusses the latest loyalty insights from a brand new research report, "<...
Listen
#202: Loyalty Insights from Scandinavia (Short Summary Show) from 2022-03-29T01:00
In this short summary show, I look back on an interview exploring “mindful marketing” and how it relates to loyalty from an interview with Ma...
Listen
#201: Leveraging Known Customer Data to Acquire New Members from 2022-03-24T01:00
In this episode, we talk with Joseph Taylor, SVP of Strategic Consulting and Operations f...
Listen
#200: Circle K's Subscription Car Wash Loyalty Programme from 2022-03-23T01:00
As we celebrate our 200th episode, we discovered the power of subscriptions to drive loyalty in the car wash category in an insightful interview with Listen
#199: Loyalty Ideas for Small Companies by Creating Customer Connections (Short Summary Show) from 2022-03-22T01:00
In today's short show, we review our interview with Ali Cudby, author of "Keep your Customers" and Managing Director of...
Listen
#198: Driving Loyalty Beyond Cookies with Loyalty Expert Billy Loizou from 2022-03-17T01:00
In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business issues and how to use loyalty mechanics to so...
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#197: Loyalty Insights from Poland from 2022-03-16T01:00
Today's guest, Tomasz Makaruk, holds a Ph D in Marketing and has spent more than a decade specialising i...
Listen
#196: Loyalty Statistics and KPI's for Success (Short Summary Show) from 2022-03-15T01:00
In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should be me...
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#195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally from 2022-03-10T01:00
In this episode, we explore the latest lessons from Virgin Red, the loyalty programme for the Virgin group as it ...
Listen
#194: Air Canada’s Award-Winning Aeroplan Program from 2022-03-09T01:00
Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline.
In this episode, we talk with Listen
#193: Asia Miles Insights from Cathay Pacific Airways (Short Summary Show) from 2022-03-08T01:00
In this short summary show, I look back on my 2020 interview with Paul Smitton, CEO of Asi...
Listen
#192: Talking Loyalty with Tom Peace of The Loyalty People from 2022-03-03T01:00
Being a professional loyalty professional can be a lonely job in a big corporation, but by growing our network and community through thought leadership and idea sharing, we can all grow together...
Listen
#191: Let's Talk Loyalty Bonus Episode - Show Update from 2022-03-02T01:00
Let's Talk Loyalty is growing in 2022 and I wanted to share a quick update with you about our newest partner which includes more fascinati...
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#190: Customer-Based Corporate Valuation with Professor Daniel McCarthy (Short Summary Show) from 2022-03-01T01:00
In this short summary show, I look back on an interview with Assistant Professor of Marketing at Emory University, Dan McCarthy Listen
#189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations from 2022-02-24T01:00
#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show) from 2022-02-22T01:00
In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Listen
#187: Microsoft Rewards - Insights and Ideas from 2022-02-17T01:00
Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming.
This week's episode of "Let's Talk Loyalty"...
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#186: Loyalty Programmes as Media Owners (Short Summary Show) from 2022-02-15T01:00
In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Medi...
Listen
#185: Create Emotional Loyalty With Points For Good from 2022-02-10T01:00
Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose....
Listen
#184: Hong Kong's Groundbreaking Yuu Rewards, A Hong Kong Coalition Loyalty Program (Short Summary Show) from 2022-02-08T01:00
Yuu Rewards is the first coalition loyalty program ever launched in Hong Kong and we had the opportunity to speak with Chief Operating Officer and loyal...
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#183: Denmark's Salling Group Customer Program's Highly Successful Launch from 2022-02-03T01:00
In this week's episode, we explore the launch of a customer reward program by Denmark's largest retailer.
We are joined by Listen
#182: BP Fueling Customer Loyalty Around the World (Short Summary Show) from 2022-02-01T01:00
BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with Listen
#181: International Loyalty Awards 2022 from 2022-01-27T01:00
The global loyalty landscape has dramatically shifted in the wake of the global pandemic. Customers think differently, privacy laws and policies have changed and mobile adoption has skyrocketed....
Listen
#180: Loyalty Partner Insights from Epsilon’s Tamara Oliverio and Julie Smith (Short Summary Show) from 2022-01-25T01:00
In this short summary episode, I looked back on an episode with two rising Epsilon executives, Tamara Oliverio and Listen
#179: Irish Loyalty Summit and Awards 2022 from 2022-01-20T01:00
Join us to discover the Irish Loyalty Summit and I...
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#178: Loyalty Partner Insights from Comarch’s Sidney Dunn (Short Summary Show) from 2022-01-18T01:00
In this short summary, I looked back on an episode with a Comarch executive, Listen
#177: Subscription Programmes as a Must-Have Tool for Brand Success from 2022-01-13T01:00
In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models.
Robbie is a be...
Listen
#176: Award-Winning Coalition Loyalty Program in Mauritius (Short Summary Show) from 2022-01-11T01:00
Wiiv Rewards is a Listen
#175: eBucks South Africa Wins Best Loyalty Programme of the Year 2021 AGAIN! from 2022-01-06T01:00
Listen and learn some impressive ideas and insights from eBucks, the loyalty program that was just awarded the title of “Best Programme of the Year” AGAIN at the 2021 South African Loyalty Award...
Listen
#174: UK Travel Loyalty Expert Insights from "Head for Points" (Short Summary Show) from 2022-01-04T01:00
Let's Talk Loyalty talked with Rob Burgess, ...
Listen
#173: Education and Inspiration - Ideas for Airline Loyalty Professionals from 2021-12-30T05:00
Australia is a fascinating loyalty market led by two dominant airlines who have successfully built partner networks to make it incredibly easy for Australian consumers to earn points across all ...
Listen
#171: Loyalty Insights from Italy from 2021-12-23T01:00
Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, It...
Listen
170: The Role of Simplicity Driving Success & Advocacy (short summary show) from 2021-12-21T01:00
Today's episode features what I learned from my episode with Margaret Molloy, a globally-recognised mar...
Listen
#169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty. from 2021-12-16T01:00
Panera Bread is a US bakery chain of over 2,000 cafes and it operates one of the rest...
Listen
#168: Shell Shares Key Insights for it's award-winning UK & China Programmes (Show Summary) from 2021-12-14T01:00
As one of the world's largest retailers, Shell is a well-known for its fuel stations and increasingly its convenience stores around the world, and it operate...
Listen
#167: Fred Reichheld - Loyalty Industry Legend - Launches "Winning On Purpose - the Unbeatable Strategy of Loving Customers" from 2021-12-09T01:00
As the creator of the "net promoter system", Fred Reichheld is a true legend in the loyalty industry.
His c...
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#166: Community, Connection and Neuro-Diversity - Loyalty-led Marketing with Dr Chris Arnold (Short Summary Show) from 2021-12-07T01:00
Dr Chris Arnold is a marketing strategist and a "proudly dyslexic" champion of thinking differ...
Listen
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy from 2021-12-02T01:00
As 2021 comes to a close, we reflect on the key consumer trends that arose in loyalty in 2021 and discuss insights and predictions for loyalty professionals in 2022.
With examples a...
Listen
#164: Loyalty Magazine Awards - now the International Loyalty Awards (Short Show Summary) from 2021-11-30T01:00
Today's episode is a short summary of my interview in 2020 with Annich Macintosh, the Editor a...
Listen
#163: Accor's Live Limitless Programme Focuses on Passion and Partnerships from 2021-11-25T01:00
Accor Live Limitless (ALL) is a loyalty programme that spans 51 brands and almost 7,000 hotels acr...
Listen
#162: KPMG Consumer Research Post-Covid Priorities (Short Summary Show) from 2021-11-23T01:00
Nathan Beaver is a Partner at KPMG UK and in 2020, he shared his insights on the "integrity economy", and how consumer behaviour e...
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#161: 7-Eleven Shares Secrets to Success & Driving Loyalty with 7REWARDS. from 2021-11-18T01:00
7-Eleven is renowned as the world's largest retailer, with over 77,000 stores globally, serving an incredible 10 m...
Listen
#160: Let's Talk Loyalty's First Birthday Episode (Short Show Summary) from 2021-11-16T01:00
Let's Talk Loyalty celebrated its first birthday in August 2020, so in episode 49, I was celebrating this milestone with some special guests.
... Listen
#159: Sports Loyalty - Innovation with UK Premier League Football Club Launch of "My Arsenal Rewards" from 2021-11-11T01:00
Arsenal is one of the most successful football clubs in English football history, having played in the country's top divis...
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#158: Effortless and Emotional Loyalty Concepts from Etihad Guest (Short Show Summary) from 2021-11-09T01:00
With over 7 million members, Listen
#157: L'Oreal, Wyndham Hotels and Toys R Us - Loyalty Insights with Alyssa Callahan from 2021-11-04T01:00
A wide-ranging conversation with L'Oréal's new Director of Loyalty for their Luxe Division, Alyssa Callahan.
L'Oreal...
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#156: Kimpton Hotels Loyalty Insights with Shirley King (Short Summary Show) from 2021-11-02T02:43:53
How do you differentiate one hotel brand in such an ultra-competitive industry?
By focusing on authentic, heartfelt ideas and initiatives that go way beyond anything your guests eve...
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#155: Emirates Skywards - Driving Success Through Personalisation, Partners & New Propositions from 2021-10-28T01:00
What a wonderful opportunity to reflect on the impact of the global pandemic on the Listen
#154: Dell's Advantage Loyalty Program (Short Summary Show) from 2021-10-26T01:00
Dell is one of the world's best known computer companies, with a laser focus on driving clear and measurable business outcomes through its loyalty initiatives.
In th...
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#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights from 2021-10-21T01:00
As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, C...
Listen
#152: Expert Insights from a Loyalty Leader in India (Short Summary Show) from 2021-10-19T01:00
This episode features insights from a truly "global voice of loyalty".
Based in India, Listen
#151: Connecting with Customers through Compelling Content & Experiences from 2021-10-14T01:00
With consumer distrust at an all-time high, marketers are increasingly concerned about their ability to capture customer data at scale, and in ways that are meaningful and engaging. Listen
#150: Subscription Loyalty - Lessons and Insights (Short Summary Show) from 2021-10-12T01:00
The "subscription" business model promises predictable recurring revenue and increased customer lifetime value so it's no wonder that loyalty marketers around the world are increasingly looking ...
Listen
#149: Creative Airline Loyalty Concepts from Comarch - Prepaid, Subscription or Unlimited Travel? from 2021-10-07T01:00
As the world emerges from the dramatic effects of the pandemic, the airline industry is entering a pivotal time, with opportunities to re-invent their frequent flyer programs to meet the new nor...
Listen
#148: B2B Loyalty and Case Studies (Short Show Summary) from 2021-10-05T01:00
This episode is a short summary of my conversation with Dr David Cox, a loyalty practitioner who also boasts a PhD in loyalty marke...
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#147: Flying Blue from Air France KLM Group - Loyalty & Partnerships Insights from 2021-09-30T01:00
With over 18 million members around the world, Flying Blue is the frequent flyer programme for both Air France and KLM, and is positioned as a lifestyle programme that drives real commercial val...
Listen
#146: Loyalty Leadership with Bain & Company's Rob Markey (Short Show Summary) from 2021-09-28T01:00
Rob Markey is the one of the world's leading authorities on customer loyalty.
Together with Fred Reichheld, he co-created Listen
#145: South African Consumer Loyalty Insights 2021 from 2021-09-23T01:00
South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that.
#144: Bryan Pearson of LoyaltyOne Former CEO - Short Summary Show from 2021-09-21T01:00
Today's show summarises my interview and insights with Bryan Pearson, former CEO of LoyaltyOne, who is known globally as a leader in loyalty, as well as retail marketing strategy based on consum...
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#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines - What's Working? from 2021-09-16T01:00
Rob Burgess is well known for creating the UK's most popular frequent flyer website Listen
#142: An Innovative Loyalty Model from Wharton's Professor of Marketing, Peter Fader (Short Summary Show) from 2021-09-14T01:00
As loyalty marketers, it's essential that we have access to both the financial models and the financial language we need to educate senior executives on the incredible value ge...
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#141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand from 2021-09-09T01:00
Voted the number one loyalty programme in New Zealand, AA Smartfuel is a fascin...
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#140: Sky VIP Loyalty Programme in the UK (Short Show Summary) from 2021-09-07T01:00
In 2017, the UK country's largest broadcaster Sky TV, launched its VIP programme, the first tenure-...
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#139: Data Laws and Data and Privacy Health Checks for Loyalty Professionals from 2021-09-02T01:00
Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only getting more complex. In fact, my guest today described the ...
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#138: ebookers.com - Online Travel Agency Loyalty (Short Summary Show) from 2021-08-31T01:00
ebookers UK was launched in 1998 as the UK's first online travel agency, and added its "Bonus+" programme in 2016, in order to offer its customers a compelling reason to book with them. Listen
#137: TWO YEAR ANNIVERSARY - Let's Talk Loyalty Celebrates with The Wise Marketer and Loyalty Academy from 2021-08-26T01:00
To celebrate the second birthday of "Let's Talk Loyalty", I am joined by my partners and friends - leading loyalty veterans, Bill Hanifin and Mike Capi...
Listen
#136: Return on Loyalty (Short Summary Show) from 2021-08-24T01:00
How do you know your loyalty investment is worthwhile?
If you're interested in measuring your “return on loyalty”, listen to learn from industry experts Listen
#135: Loyalty Industry Innovation - RENT Should Be Rewarding from 2021-08-19T01:00
Bilt is the world’s first rewards program that lets you earn loyalty points on rent.
This incredibly innovative idea was launched in June 2021, rewarding the highest monthly expense...
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#134: Rakuten Rewards (Short Show Summary) from 2021-08-17T01:00
As one the world’s largest cashback programs, Rakuten Rewards has paid out over $2 billion to members in North America.
In this summary episod...
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#133: Livelo's Loyalty Leadership in Brazil from 2021-08-12T01:00
Today's episode showcases Livelo, the leading loyalty and coalition marketing services provider in Brazil.
Built as an entirely digital loyalty pr...
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#132: What the Brits Want from Loyalty (Short Summary Show) from 2021-08-10T01:00
This week’s short show reviews the 2020 UK loyalty white-paper, produced by YouGov...
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#131: Luxury Shopping Centre Loyalty Launch - Galerija Belgrade (Serbia) from 2021-08-05T01:00
Shopping Centres need loyal customers now more than ever, but shopping mall loyalty programs are notoriously difficult to create successfully. Balancing the diverse needs of merchants, mall operat...
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#130: 119 Loyalty Ideas to Beat Covid - 19 (Short Summary) from 2021-08-03T01:00
Today's short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty professionals worldwide to collaborate and contribute to a report he was creati...
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#129: Leveraging Loyalty Levers to Support COVID Education and Action in India from 2021-07-29T04:00
Like the rest of the world, the Covid 19 pandemic is perhaps the toughest challenge that India has faced yet.
So can the loyalty industry help?
The "Listen
#128: American Airlines & AAdvantage Loyalty Insights (Short Summary Show) from 2021-07-27T01:00
Founded in 1981, the AAdvantage program is one of the world's first ...
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#127: "The Loyalty Report 2021" with Bond Brand Loyalty from 2021-07-22T01:00
As one of the world's longest standing, best known and most trusted research reports in the loyalty industry, I am delighted today to bring you the latest industry insights from "Listen
#126: Loyalty Insights from Epsilon (Short Show Summary) from 2021-07-20T01:00
With a background running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior execut...
Listen
#125: The Power of Podcasting to Drive Loyalty from 2021-07-15T01:00
Podcasting has proven to be the most powerful marketing I've ever done, so today, I'm talking about the power of podcasting, and other formats like video, as tools to create customer loyalty!&nb...
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#124: Bringing Global Loyalty Innovation to Australia (Summary Show) from 2021-07-13T01:00
Simon Rowles is a loyalty expert whose company Beyonde specializes in identifying disruptive technologies...
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#123: Bonus Episode - Epsilon Personalive Podcast from 2021-07-09T01:00
Today, I'm sharing a one-off bonus episode of “Let’s Talk Loyalty” in partnership with my friends in Epsilon for their recent Listen
#122: Loyalty Science Lab Insights from 2021-07-08T01:00
The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the psychol...
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#121: Five UK Consumer Trends to Watch (Short Summary Show) from 2021-07-06T04:40:46
The UK market is a dominant influence on marketing worldwide and one of my favourite resources to stay up to date on how its technology, communications and consumer culture are evolving is publi...
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#120: Innovative Ideas Driving Banking Loyalty in South Africa from 2021-07-01T01:00
My guest today leads loyalty initiatives for one of the biggest banks in South Africa - Nedbank, whose ...
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#119: Loyalty in the Luxury Sector (Short Summary Show) from 2021-06-29T01:00
As the largest luxury retailer in the Middle East, the Chalhoub Group is a premium concept, representing some of the most exclusive brands in the world, so creating a compelling loyalty concept ...
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#118: Secrets to Loyalty Success with Collinson's Priyanka Lakhani from 2021-06-24T01:00
With over twenty years leading loyalty initiatives in the Middle East region for Collinson, today's episode features insights from Priyanka Lakhani who has worked with so many of the loyalty pro...
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#117: Covid Drives Digital Transformation (Short Summary Show) from 2021-06-22T01:00
The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard public health amidst the global pandemic.
With co...
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#116: Leveraging Loyalty to Build Your Brand with Epsilon's Paul Davies from 2021-06-16T21:00
This episode of "Let's Talk Loyalty" focuses on insights and emerging trends across APAC and MEA.
With a marketing career that began in direct mail, data and applied statistics, Pau...
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#115: Loyalty Research and Insights from South Africa from 2021-06-15T01:00
This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa.
In March 2020, they published their latest white paper on the ...
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#114 - Does Your Loyalty Programme Need a Reality Check? from 2021-06-10T01:00
Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it's essential to know what's working and what's not! Listen
#113: Flybuys - Loyalty Lessons from Australia's Most Popular Loyalty Programme from 2021-06-08T01:00
In this episode of “Let’s Talk Loyalty”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for Flybuys - Australi...
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#112: Loyalty Challenges and Trends with Comarch's Bart Demczuk from 2021-06-03T01:00
With over fourteen years in loyalty and consulting roles from a technology perspective, Bart Demczuk is today leading the Middl...
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#111: Skywards Insights - Expansion and Inspiration Pre-Covid from 2021-06-01T01:00
As one of the largest airlines in the world, Emirates Airline last year celebrated the 20th anniversary of its loyalty programme Listen
#110: For Love or Money? Australian Loyalty Perspectives 2021 with Adam Posner from 2021-05-27T01:00
"For Love or Money 2021" is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate in Australia and New Zealand.
Ho...
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#109: Let's Talk Loyalty Partners with The Wise Marketer from 2021-05-25T01:00
In this short episode, I showcase my partnership with my friends in "The Wise Marketer™" - the world's most widely read source of news, and insights for loyalty marketing professionals.
T...
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#108: Australian eCommerce Loyalty with Adore Beauty from 2021-05-20T01:00
As Australia's top online pure-play beauty retailer, Adore Beauty has had incredible growth and success in recent years, even throughout the pandemi...
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#107: Using Loyalty Levers for a Higher Purpose from 2021-05-18T01:00
My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we are customers of.
In episode 23 of Listen
#106: Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual from 2021-05-13T01:00
South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance industry for more than twenty years.
So how does ...
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#105: Creating Customer Loyalty Through CX Excellence from 2021-05-11T01:00
This short show is an introduction to CX – or “customer experience” - a field that has exploded in recent years as a powerful way to drive customer loyalty.
I'm summarising my episo...
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#104: Australian Loyalty Expertise with Sarah Richardson, Founder of the Australian Loyalty Association from 2021-05-06T01:00
Today's episode is a summary of my interview with Sarah Richardson, Founder of the Australian Loyalty Association.
In our origi...
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#103: Movies, Music and Sport - Passion Points to Drive Loyalty from 2021-05-04T03:34:46
Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members.
In this episode, I summarise my previous interview with f...
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#102: The Science & Psychology of Human Engagement for Customer Loyalty from 2021-04-29T01:00
Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle East. He is passionate about applying a deep understa...
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#101: How You Can Leverage Independent Loyalty Experts for Your Loyalty Programme from 2021-04-27T01:00
Running a loyalty programme can be challenging in many ways so who can you turn to for advice, a second opinion and access to global loyalty brain power when you need it?
One place ...
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#100: Star Alliance's Latest Loyalty Insights, Ideas and Innovation from 2021-04-22T01:00
As the world's first ever airline alliance, the Star Alliance is an extra-ordinary example of how global partnerships can be created to en...
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#99: Paula's Predictions for Loyalty Marketing in 2020 - Summary Show from 2021-04-20T01:00
This is a summary of an already short show where I spoke about my predictions for the loyalty industry for 2020!
It was recorded and released pre-Covid and featured my three bi...
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#98: Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty from 2021-04-15T01:00
What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first?
In this episode of Listen
#97: South African Loyalty Insights with Loyalty Expert - Deon Olivier from 2021-04-13T01:00
In this short episode, I summarise my discussion with Deon Olivier, a well-known loyalty expert in South Africa
He shares some of the extraordinary powerful concepts that this sophisticat...
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#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty from 2021-04-08T01:00
As the currency originally created and famously known as "Air Miles", Avios is now the loyalty currency of the five airlines of the IAG airline alliance...
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#95: British Gas Rewards - Summary of Insights from this Award-Winning Loyalty Programme from 2021-04-06T01:00
This episode of "Let's Talk Loyalty" summarises my top insights from British Gas Rewards - an a...
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#94: Global Coalition Loyalty Insights with Payback's CEO Bernhard Brugger from 2021-04-01T01:00
Recently voted one of the most innovative companies in Germany, Payback is a world-famous coalition loyalty programme, headquartered in Ge...
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#93: KPMG and The Truth About Customer Loyalty from 2021-03-30T01:00
In this episode, I’m summarizing my interview with Selim Tanfous of KPMG, who shared insights from a survey of 18,520 consumers from more than 20 countries, called “The Truth About Customer Loya...
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#92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon from 2021-03-25T01:00
While marketers all agree that "data is the new oil", there are few brands that seem to be personalising their brand communications effectively - only 7% of customers said they are satisfied wit...
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#91: British Airways - Summary of Insights from Loyalty Manager Niall Rooney from 2021-03-23T01:00
This episode summarizes my interview with Niall Rooney, Loyalty Manager for British Airways Executive Club, in which we discussed emerging trends in airline loyalty, including the importance of ...
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#90: Subscription Innovation Driving Restaurant Loyalty in South Africa from 2021-03-18T01:00
With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), this show will answer so many questions. ...
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#89: Introduction to Earth Rewards - A Loyalty Solution for the Environment from 2021-03-16T01:00
In this episode, I’m summarizing my interview with Ciaran Kelly, who founded “Earth Rewards”, a loyalty programme that measures, educates and inspires consumers to behave in ways that minimize t...
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#88: Loyalty Innovation in China with Lagardère Travel Retail from 2021-03-11T01:00
Like many retailers, Lagardere Travel Retail was badly impacted by the global pandemic in 2020, particularly in China where its duty free stores re...
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#87: Roma Football Club Connects with Loyal Fans from 2021-03-09T01:00
This short summary of my interview with Laura Cagnacci discusses exciting loyalty initiatives being run for Roma Football Club by their marketing agency, who realised the importance and power of...
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#86: Coalition Loyalty in Colombia with Puntos Colombia from 2021-03-04T01:00
Puntos Colombia is the leading loyalty programme in Colombia with over 8 million members and it is the first loyalty programme in Latin America to b...
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#85: Why Loyalty Programs Fail - Summary Episode from 2021-03-02T01:00
In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was researched, compiled and published by Mike Capizzi, a loyalty expert...
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#84: Virgin Red Loyalty Programme Launches in the UK from 2021-02-25T01:00
Virgin Red is the exciting new loyalty programme launched to reward customers across the entire group of Virgin companies with their new currency ...
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#83: Summary of Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard from 2021-02-23T01:00
This summary features the key lessons I learned from Jesper Østergaard, Managing Director of the 7-Eleven chain of stores in Denmark, which in 2019 won the prestigious title of the “Internationa...
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#82: Global Airline Loyalty Programme Insights with Evert de Boer from 2021-02-18T01:00
In early 2020, On Point Loyalty published a research report on the "Listen
#81: Let's Talk a LITTLE Loyalty - Summary of Interview with Loyalty Expert: Leanne Papaioannou from 2021-02-16T01:00
This episode of "Let's Talk Loyalty" reviews some of the fascinating insights from my interview with Leanne Papaioannou, founder of the "Chilli Pepper" loyalty agency in Ireland. Listen
#80: Loyalty Trends in APAC by Epsilon's Ashish Sinha from 2021-02-11T01:00
As the platform powering loyalty programmes for Walgreens, Dell, Marriott Hotels and many others, Epsilon is uniquely placed to comment on global trends in loyalty as we settle in to 2021. ...
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#79: Let's Talk a LITTLE Loyalty - Summary of Loyalty Success and Storytelling in South Africa from 2021-02-09T01:00
Helène Brand is a freelance marketing consultant whose experience includes responsibilities for a community-based loyalty program in South Africa called “ My School, My Village, My Planet” which...
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#78: Yes Rewards from ENOC - Fuel, Food & Convenience Loyalty in UAE from 2021-02-04T01:00
In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space.
Yes Rewards is a...
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#77 - Let's Talk a LITTLE Loyalty - Award-winning Loyalty Insights from the Middle East from 2021-02-02T01:00
Today's five minute episode of "Let's Talk Loyalty" showcases insights from Manav Fernandez<...
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#76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights from 2021-01-28T01:00
A key challenge for loyalty program owners is accurately predicting their loyalty program liability years ahead in the future, and how to plan their program from a financial perspective to optim...
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#75: Let's Talk a LITTLE Loyalty - Summary of Interview with Mike Atkin - The Loyalty Guru from 2021-01-26T01:00
Mike Atkin has built or advised over eighty-five loyalty programmes worldwide in his extensive career, leading to his industry title as "The Loyalty Guru".
Listen t...
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#74: Australian Consumer Loyalty Research - Mark James CEO Customology from 2021-01-21T01:00
Today's episode of "Let's Talk Loyalty" features the latest loyalty research with consumers in Australia, conducted by Listen
#73: Let's Talk a LITTLE Loyalty - Summary of 3Plus Telecom Loyalty Programme in Ireland from 2021-01-19T04:08:14
3Plus was recognised as " Ireland's Best Loyalty Ireland" so this episode is a summary of my interview with Siobhan Lynch who manages it.
Listen to learn how this innovative p...
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#72: Global Predictions for Loyalty Marketing in 2021 from 2021-01-14T01:00
This show discusses exciting global perspectives on what the year 2021 might hold for loyalty marketing, featuring four colleagues from The Listen
#71: Let's Talk a Little Loyalty - Raymond Rewards India from 2021-01-12T01:00
Today's podcast summarises key learnings from a loyalty leader in India.
Sanjeev Nichani has led loyalty programmes, partnerships and propositions for an award-winning fashion retai...
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#70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty from 2021-01-07T01:00
As one of the world's most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide - a programme that brings the very best of the Ikea brand to its customers. Listen
#69: Let's Talk A Little Loyalty - Introduction from 2021-01-05T01:00
Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”.
This show is my new weekly episode - a simple five-minute summary of the key learnings from a p...
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#68: Mindful Marketing & Loyalty Insights from Scandinavia. from 2020-12-31T01:00
As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty through an interview with Listen
#67: Loyalty for Small Companies - Driving Lucrative Loyalty from 2020-12-24T01:00
Today's episode of Let's Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring ...
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#66: Loyalty Statistics & Loyalty Programme Performance in India - What Does Success Look Like from 2020-12-17T01:00
On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what succ...
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#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel's Inevitable Rebound from 2020-12-10T01:00
As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today's episode of "Let's Ta...
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#64: Customer Based Corporate Valuation - Daniel McCarthy of Emory University from 2020-12-03T01:00
Today Let's Talk Loyalty looks at how loyalty as it's evolving academically as I interview Assistant Professor of Marketing at Emory University, Dan McCarthy, who researches key marketing topics th...
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#63: Vodacom South Africa Launches Vodabucks from 2020-11-26T01:00
As the market leader providing telecoms services to over 37 million people in South Africa, Vodacom is an award-winning consumer brand that lau...
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#62: The Value of Loyalty Members as a Media Asset from 2020-11-19T01:00
Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than the business realises.
In this...
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#61: Yuu Rewards, Hong Kong's New Coalition Programme from 2020-11-12T01:00
Yuu Rewards has taken the Hong Kong Market by storm. Launched in July 2020, this innovative coalition programme connects ten brands and over 2,000 stores, and has already recruited an incr...
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#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally from 2020-11-05T01:00
BP is one of the world's largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries worldwide.&n...
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#59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty from 2020-10-29T01:00
Today's episode of Let's Talk Loyalty showcases Listen
#58: Global Loyalty Insights from Comarch's Sidney Dunn from 2020-10-22T01:00
As the technology platform that powers loyalty programmes for global brands such as BP, Heathrow Airport, Enterprise Rent-a-Car, ADNOC Petroleum and Etihad Airways, Comarch is in a unique p...
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#57: Award-winning loyalty programme in Mauritius - Wiiv Rewards from 2020-10-15T01:00
Wiiv Rewards is a coalition loyalty programme launched in Mauritius by the country's largest private company IBL Gr...
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#56: Head for Points - Interview with the UK's leading website for frequent flyers from 2020-10-08T01:00
Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels ...
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#55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay from 2020-10-01T01:00
Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the UK.
With a laser focus on cus...
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#54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy from 2020-09-24T01:00
As winner of the "B2B Marketer of the Year" award, Margaret Molloy is recognised globally as a marketin...
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#53: Driving Loyalty in Shell worldwide - Pavel Los shares insights on his award-winning loyalty programmes from 2020-09-17T01:00
Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyal...
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#52: Connecting with Community for Local Loyalty - with Dr Chris Arnold from 2020-09-10T01:00
As a former Creative Director and senior board director of Saatchi & Saatchi, Dr Chris Arnold is a business strategist, innovative thinker and a "proudly dyslexic" champion of thinking diffe...
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#51: The Loyalty Magazine Awards from 2020-09-03T01:00
Every year, loyalty marketers around the world send off their programmes to compete with the best in the industry for the annual Loyalty Magaz...
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#50: KPMG Customer Research - Connecting with The New Customer from 2020-08-27T01:00
As customers respond to our dramatically different world, trust is becoming an essential ingredient in business, not just to ensure customer loyalty, but to ensure business survival.
In i...
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#49: ONE YEAR BIRTHDAY - Let's Talk Loyalty - Loyalty Academy Competition from 2020-08-20T01:00
Let's Talk Loyalty is one year old on August 22nd so today we are celebrating!
It’s been an incredible roller-coaster year, fill...
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#48: Etihad Guest - Loyalty Insights from Etihad Airways from 2020-08-13T01:00
Etihad Guest is the loyalty program for Etihad Airways - the flag carrier of the UAE, based in Abu Dhabi.
With over 7 million members, re-launched in November 2019, the Guest p...
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#47: Shirley King - Loyalty Program Manager, IHG Rewards Club & Kimpton Inner Circle from 2020-08-06T01:00
Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including the "Kimpton Hotels Inner Circle" as well as the "IHG Re...
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#46: Dell's Global Loyalty Lead - Exploring Gamification from 2020-07-30T01:00
Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution".
With a laser focus on driving cle...
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#45: Loyalty Insights from India - Customer Strategy Network - Kunal Mohiuddin from 2020-07-23T01:00
As a loyalty expert based in India, Kunal Mohiuddin has an extensive career as a loyalty practitioner, building innovative loyalty technolo...
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#44: Leveraging Subscriptions to Create the Ultimate Loyalty from 2020-07-16T01:00
Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One way is by incorporating a subscription model in...
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#43: Loyalty Marketing in B2B & Concepts Post-Covid - Dr David Cox from 2020-07-09T01:00
Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing!
In th...
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#42: Loyalty Leadership using NPS and Customer Lifetime Value - with Rob Markey, Bain & Company from 2020-07-02T01:00
As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty, havin...
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#41: Bryan Pearson - Loyalty Personality of the Year and LoyaltyOne former CEO from 2020-06-25T01:00
Bryan Pearson, the former CEO LoyaltyOne is known globally as a leader in loyalty, retail marketing and analytics.
He is also the author of the bestselling book "The Loyalty Leap: T...
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#40: Loyalty Lessons From Wharton School's Professor of Marketing from 2020-06-18T01:00
This episode of "Lets Talk Loyalty" was inspired by some exciting ideas emerging from academic leaders who are ...
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#39: Sky VIP UK with Head of Customer Loyalty, Rob Chandler from 2020-06-11T01:00
As the UK's largest broadcaster, Sky has access to some of the top entertainment assets in the world including The Premier League for football fans and the PGA...
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#38: ebookers Bonus+ Rewards Programme from 2020-06-04T01:00
In the travel sector, a compelling loyalty programme can be a key differentiator for customers - for airlines, hotels and also for online travel agencies.
ebookers UK was originally launc...
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#37: A Compelling Concept - Return on Loyalty from 2020-05-28T01:00
Statisticians are familiar with the concept of “self-selection” but it’s rarely discussed, understood or accounted for when determining your “return on loyalty”.
Simply because your most ...
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#36: Rakuten Rewards from 2020-05-21T01:00
With over 15 million members, Rakuten Rewards is one the world’s largest cashback programs, and to date it has paid out over $2 billion to members across o...
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#35: What the Brits Want From Loyalty from 2020-05-14T01:00
Loyalty Managers around the world often look to the UK for inspiration and exciting new ideas and trends. YouGov is the UK’s “most quoted research agency” on ...
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#34: 119 Customer Loyalty Ideas to beat COVID-19 from 2020-05-07T01:00
On 20th March 2020, Adam Posner posted a call to action on Listen
#33: Loyalty Insights from Epsilon from 2020-04-30T01:00
As the loyalty platform partner for brands like Dell, Dunkin' and Walgreens, Epsilon powers customer conversations and communications for s...
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#32: AAdvantage - Caring for Loyal Customers through Challenging Times. from 2020-04-23T01:00
As President of the AAdvantage Program and Vice-President of Cu...
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#31: Innovative Ideas and Emerging Tech in Loyalty from 2020-04-16T00:00
In today's episode of "Let's Talk Loyalty", I chat to Simon Rowles, a fellow Listen
#30: (Before Covid 19) Five UK Trends for 2020 from 2020-04-09T02:00
This episode of "Let's Talk Loyalty" was recorded in early March 2020 - some weeks before all of our lives were consumed by the very real threat of the Corona Virus. I had written an article abo...
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#29: Rewarding Loyalty with Luxury Experiences. from 2020-04-02T02:00
The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of some of the most exclusive brands in the world. With over 70...
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#28: Corona Virus Challenges - Solutions for Convenience Retailers from 2020-03-26T02:00
With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers, our staff and ourselves has become our biggest concern. &...
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#27: Customer Loyalty and Landscape Research - South African Insights from 2020-03-18T23:00
With an extra-ordinary career spanning almost 30 years for some of the world's top loyalty brands, Amanda Cromhout is a recognised leader in loyalty. Now based in South Africa, she has...
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#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years from 2020-03-11T22:00
Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do – but the power and potential of these progr...
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#25: Skywards - Loyalty Programme for Emirates and Fly Dubai - Interview with Dr Nejib Ben Khedher from 2020-03-04T22:00
Airline loyalty programmes around the world are recognised and respected as the pioneers of the industry, driving billions of dollars of ancillary revenue for those that truly delight their memb...
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#24: Loyalty Academy and The Wise Marketer - Partnership Announcement from 2020-02-26T22:00
This week I am super excited to announce a partnership with my friends in "The Wise Marketer™" - the world's most widely read source of...
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#23: Dan Gipple on Leveraging Loyalty Psychology to Drive Social Change. from 2020-02-20T04:00
Loyalty programmes are best known as a powerful tool to drive consumers to buy more and spend more however in some rare cases such as "Bella Mossa" in Italy, the programme is drive social change...
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#22: Driving Loyalty Using CX or "Customer Experience" Mindset from 2020-02-13T05:00
CX – or “customer experience” has exploded in recent years as a powerful business tool that truly drives customer loyalty and advocacy – not “just” using structured loyalty programmes, but by re...
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#21: Loyalty Lessons from Australia from 2020-02-06T02:00
Australia is renowned as a sophisticated market when it comes to loyalty - and who better to talk us through it than Sarah Richardson - Chairperson of the Australian Loyalty Association. Sarah h...
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#20: Leveraging customer passions for your loyalty programme. from 2020-01-30T02:00
Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to this episode to hear partnerships expert Tom Sugg from Brand...
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#19: Loyalty Experts Worldwide - An Interview with the "Customer Strategy Network" from 2020-01-23T02:00
Running a loyalty programme can be challenging in many ways - with so many internal stakeholders and members to manage,. From platform decisions, through to legal and privacy management and of c...
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#18: Trends in Loyalty - My Predictions for 2020 from 2020-01-16T02:00
Today's episode discusses my ideas on loyalty TRENDS emerging for 2020 and beyond.
Beyond the more frequently-touted ideas around personalisation, subscription programmes and enviro...
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#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty from 2020-01-08T17:29:03
Deon Olivier is an expert loyalty consultant in South Africa with over two decades of experience across telecommunications, financial services and fuel and convenience retail. Today we discuss D...
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#16: British Gas Rewards - Award Winning Loyalty Programme from 2019-12-18T21:00
Today's episode of "Let's Talk Loyalty" features exclusive insights from an award-winning UK loyalty programme that's loved by millions.
The brief: How can you make customers feel truly r...
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#15: KPMG Global Report - The Truth About Customer Loyalty from 2019-12-11T21:00
KPMG is one of the world's top management consulting firms and one of the "Big Four" accounting organisations globally with offices in over 150 countries globally.
Its advisory services i...
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#14: British Airways Executive Club - Airline Loyalty Insights from 2019-12-04T21:00
The British Airways Executive Club is an industry-leading loyalty programme designed to engage frequent fliers all over the wor...
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#13: Earth Rewards - A Loyalty Solution for the Environment from 2019-11-27T21:00
Climate change is the number one concern for millions of people around the world - whether we've been directly affected by it or simply alarmed by the damage our lifestyles are doing to the plan...
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#12: Award-winning Loyalty in Italy - AS Roma and Advice Group from 2019-11-20T21:00
Sports fans are incredibly loyal advocates of their Clubs - sometimes from generation to generation. So why would a professional football Club like AS Roma invest in a loyalty programme??
<... Listen
#11: Why Loyalty Programs Fail - FREE Report from 2019-11-13T21:00
For anyone involved in designing and operating loyalty programs, a key goal is to understand why loyalty programs can sometimes fail to prevent that happening to yours!
The "Delphi Report...
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#10: Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard from 2019-11-06T21:00
7-Eleven Denmark won the "NACS International Convenience Retailer of the Year" 2019 award - having reinvented its business from a kiosk operator to a destination for Danish consumers to enjoy fa...
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#9: 7 Lessons from 7 Loyalty Experts from 2019-10-30T17:00
After seven incredible interviews, this episode looks back at the seven key lessons I've learned from my expert guests on the show.
"Let's Talk Loyalty" is designed to be educational and ...
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#8: Lessons from a Loyalty Expert: Leanne Papaioannou from 2019-10-23T16:30
Few loyalty professionals can boast in excess of two decades of expertise running loyalty programmes across both consumer and business brands.
Leanne Papaioannou set up "Chilli Pepper" as...
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#7: Award-winning Loyalty Success and Storytelling in South Africa from 2019-10-16T16:30
Helène Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning loyalty programm...
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#6: Driving Loyalty Through Charity from 2019-10-09T18:39:32
It's been said that loyalty marketing is one of the most powerful and effective tools for any commercial marketer - and Crispin Rogers can prove it.
Download this show to hear from the ma...
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#5: Award-winning Loyalty - Insights from the Middle East from 2019-10-02T14:00
Episode five of "Let's Talk Loyalty" discusses an award-winning loyalty programme in the education sector in the Middle East region.
Today I chat to its creator, Manav Fernandez, a loyalt...
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#4: The Loyalty Guru - An Interview with Mike Atkin from 2019-09-25T05:24:44
Mike Atkin has advised, launched or worked on over 85 loyalty programmes in his 30 year career to date and is one of the best known experts in the loyalty industry. His work spans every sector f...
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#3: Award-Winning Loyalty in Ireland from 2019-09-17T17:00
3Plus is the award-winning loyalty programme for the Three mobile phone network in Ireland.
This show discusses the history of 3Plus, what it offers customers and the superb results it ha...
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#2: Award-winning Insights from India - Sanjeev Nichani, Raymond Rewards from 2019-09-06T06:07:10
As a loyalty marketing professional, Sanjeev Nichani has worked with some of India's top loyalty programmes, including Loylty Rewardz - a programme for over 100 million banking customers in Indi...
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#1: Let's Talk Loyalty from 2019-08-22T11:39:38
An introduction to your show host - Paula Thomas and a background to the show. Designed exclusively for loyalty marketing professionals, this episode introduces some of the key people in the ind...
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