Bonus | Interview with Keenan Te: Tiktok, Community Building & Strategy in Social Media - a podcast by Jocelle Koh

On this bonus episode, we invited Asian-Australian singer-songwriter and Tiktok creator Keenan Te onto the Level Up Podcast to answer all our burning questions about Tiktok, social media, and most importantly - how to navigate social media as a musician. Amassing over 4 million followers currently across Tiktok, Spotify and various social media platforms, Te broke through the clutter during Covid while stuck at home during Melbourne's lengthy lockdowns with his soulful covers and heart-wrenching deliveries. But what was even more interesting for us was how he navigated the transition successfully from cover artist to original singer-songwriter, and maintained and grew his audience while doing so.

Back with his new single 'Scars', we took the chance to ask him all our burning questions, and to pick his brain on the changing social media landscape as he sees it. For all budding musicians, this is one episode you won't want to miss.

• Subscribe to our Patreon ‘Level Up’ Tier for forthcoming ‘Level Up’ cheat sheets and materials
• Subscribe to our mailing list for access to the first three episodes’ cheat sheets!
• More about the podcast
• Follow us on Instagram or Facebook for Podcast updates
• Hang with us on Asian Pop Weekly
• Follow Keenan on Tiktok or Instagram
• Listen to 'Scars' out on all streaming platforms

 

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