Podcasts by Level Up by Jocelle Koh

Bonus | Interview with Freshmusic Awards' YN Chen: On Building & Sustaining Community from 2023-08-13T05:24:03

We had the pleasure of attending the Freshmusic awards LIVE for the first time ever last month, and I came away with so much more than I bargained for. Attending the ceremony and many discussion...

Bonus | Interview with Keenan Te: Tiktok, Community Building & Strategy in Social Media from 2023-04-12T21:26:16

On this bonus episode, we invited Asian-Australian singer-songwriter and Tiktok creator Keenan Te onto the Level Up Podcast to answer all our burning questions about Tiktok, soc...

PR | Writing The Perfect Press Email from 2023-04-03T20:10:47

On this episode of the Level Up podcast, we're going to talk about how to craft that perfect email to media platforms. In such a way that you'll be maximising your time spent, getting a higher r...

PR | Tips for Sourcing Effective Media Leads from 2023-03-06T22:00:08

This week, we're talking about sourcing for media platforms to reach out to to collaborate with, and what's the best way to really be effective in your approach. 

I know that ther...

PR | EPK (Electronic Press Kit) 101 ft. Make Your Mark from 2023-02-06T22:00:06

So today, we're going to be talking about best practices for EPKs, otherwise known as Electronic Press Kits for artists. And as someone who works in journalism and distribution, I think this is ...

Mental Health | 3 Tips for Boundary Setting as Artists from 2022-03-02T21:00:38

Boundaries are a tricky thing for artists. They're subjective, contested, and directly responsible for many an independent artists' mental health.  Yet as tricky as they may be, it's a conversation...

Mental Health | Real Talk on the Indie Artist Experience & Mental Health ft. Marcus Lee from 2022-01-19T21:00

On the first episode of our Level Up podcast in 2022, we've invited Marcus Lee, a promising Singaporean artist, songwriter, and mental health advocate, to join us as we dive deeper into the topi...

Mental Health | Let's Talk about Mental Health for Artists ft. Shapes and Sounds' Asami from 2021-12-08T21:00

Mental Health has increasingly become an important topic to me, especially in recent years as I grow more aware of what’s happening in the industry. Due to multiple factors such as the diversity...

Season 1 Finale | A Love Letter to Independent Artistry from 2021-08-04T04:00

In lieu of the season finale for the first ever season of the Level Up podcast, I wanted to talk about a topic that’s relevant to myself and to artists everywhere – Independence.

 As some...

Digital Distribution | Island-hopping Through Southeast Asia's Streaming Market ft. Believe SEA's Tim Tsen from 2021-07-06T16:00

On the latest episode of the Level Up Podcast, we’re wrapping up our digital distribution topic with a deep dive into a lesser explored music industry, but one brimming with potential. The South...

Digital Distribution | Exploring the Greater China Streaming Market ft. Believe Taiwan's Jim Tseng from 2021-06-01T16:00

This week, we’re honoured to have Believe Distribution’s head of Taiwan and my good friend Jim Tseng on the Level Up podcast to school us all on how the Greater China music streaming industry ...

Digital Distribution | All Your Distro Questions Answered feat. SINGPOP's Hubert Ng & Terrence Huang from 2021-05-04T16:00

I was honoured to be invited by SINGPOP to share about my experience working as a label manager with Believe Digital, and also about my understanding of the streaming market in Asia as well. Over t...

Social Media | Interview with Jaguar Jonze - Finding Artistry & Independence via Social Media from 2021-03-30T16:00

A self-managed artist who has gone from strength to strength with her uniquely sensual and vulnerable alt-rock sound and striking east-meets-west visuals, Deena is one of few artists who has truly ...

Social Media | Artist Case Studies - Jaguar Jonze, Karencici, Joy Crookes from 2021-03-02T17:00

We can talk all we want about social media, but what better way to put it in context than with some case studies deep diving into some artists we love?

With Instagram as our medium of choi...

Social Media | The Social Media Mindset from 2021-02-04T02:00:06

Here's the thing about social media. It's an ESSENTIAL part to your role as an artist. Even your lack thereof of social media use (when done correctly) can establish your branding and your position...

Artist Branding & Positioning | Implementing Your Positioning from 2020-11-28T17:00

We've talked about defining yourself, your branding and positioning as an artist. But after all that work's been put into planning, you might be thinking, what now? How do I implement this new posi...

Artist Branding & Positioning | When Good Positioning Goes The Mile ft. Evangeline??? from 2020-10-30T17:46:44

Malaysian singer-songwriter Evangeline Wong joins us on today’s show to share about her journey through the world of positioning, and the various ways a good positioning strategy can inform your jo...

Artist Branding & Positioning | What Kind Of Artist Do You Want To Be? from 2020-09-12T16:23:37

So you wrote a song. Now what? Let's discuss what kind of artist you want to be, and how simple branding and positioning principles can get you there.

Intro | Welcome To The Level Up Podcast from 2020-09-12T16:23:18

An intro to the 'Level Up' podcast and your host Jocelle Koh. A creative who has had the pleasure of working in the Asian music scene from a variety of perspectives, Jocelle is here to show you how...