Digital Distribution | Island-hopping Through Southeast Asia's Streaming Market ft. Believe SEA's Tim Tsen - a podcast by Jocelle Koh

from 2021-07-06T16:00

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On the latest episode of the Level Up Podcast, we’re wrapping up our digital distribution topic with a deep dive into a lesser explored music industry, but one brimming with potential. The Southeast Asia music scene is one of the most vibrant and diverse in the world, and while streaming is still relatively new here, it’s so exciting to understand the differences between each of the markets, and how one could potentially fit their offerings into these markets.

We invited Believe SEA distribution’s head of Editorial and Marketing Partnerships Tim Tsen onto our podcast to share his insights about the quickly changing landscape, the best ways artists can communicate their music to the platforms and tips for organic digital growth.  

While mature markets like Singapore boast a good understanding of streaming platforms, markets such as Indonesia and Philippines are catching up with a plethora of exciting developments both technological and musical.

And despite digital becoming an increasingly big part of any artist’s strategy, Tim emphasised that artists should manage their expectations of what digital platforms can do for their career, and focus on optimising their metadata, SEO and employing organic growth techniques.

We also cleared up some major misconceptions about the Southeast Asian market which are an important first step to getting into the swing of things. 

What was your understanding of the Southeast Asian market before listening to the podcast? Share your comments below and don’t forget to subscribe to our Patreon ‘Level Up’ Tier to learn about Tim’s 5-star DSP marketing plan, the three main misconceptions about the SEA market, and more resources!

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