Season 1 Finale | A Love Letter to Independent Artistry - a podcast by Jocelle Koh

from 2021-08-04T04:00

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In lieu of the season finale for the first ever season of the Level Up podcast, I wanted to talk about a topic that’s relevant to myself and to artists everywhere – Independence.

 As someone who has built their career on taking the unconventional route, it’s safe to say I’m a big fan of independence in general. I believe that anything can be achieved through a good work ethic and a whole lot of passion, and I wouldn’t change anything about my journey for the world. I know just as well as any independent artist out there how empowering it can be to do things your way and GET SHIT DONE. God, what a feeling. And that’s what fuels my creativity and challenges me like no other.

Part of the reason I wanted to start this podcast was so that I could share the mindset that got me this far, so that hopefully it’ll inspire more artists to see independence as a real option rather than a stopover. But on top of this, after quite a few years working in the music industry, I am more in love with the idea of independence than ever before, and here’s why.

The music industry is changing in a way that favours creatives who think differently, move fast and cut through the clutter. Major labels are no longer holding all the cards, and artists now have a real shot at showcasing their creativity and leveraging it to their advantage. Furthermore, the industry has never really been built to ‘help’ artists; scalability and exploitation has always been more of a priority. But it seems to be reaching a tipping point, which is a great opportunity for artists to become key movers in this change.

Other than focusing on the Asian music industry, the other main focus of our podcast is independence, and that’s why I wanted to talk about it on the last episode of this season. Independence is a state of mind. To feel in control of your career, like you understand AND deserve a seat at the table, and to be able to make decisions for yourself is a feeling like no other.

And given the vast potential of the Asian music industry, having this superpower under your belt is only going to empower you to stand out, and have the chance to make an impact at the right time.

As the last episode of the season, I also wanted to take the chance to thank everyone who has contributed, supported and listened to this podcast so far. Your feedback has been so positive and I am so happy that what we do has influenced and inspired at least a handful of artists. This is just goodbye for now, but we’ve got some sick stuff planned for season two, so don’t go anywhere just yet.

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