152 | Total Revenue Management with Lily Mockerman - a podcast by Jon Albano and Judy Maxwell

Lily Mockerman is Founder, President and CEO of Total Customized Revenue Management.

Lily is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savviness in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team. After earning a B.S. in Hotel Management from Johnson & Wales University, Lily’s career encompassed a variety of roles and responsibilities, including experience with Hilton, Starwood and the independent hotel space.

In This Episode, Lily Reveals:



* What revenue management encompasses, and what total revenue management means to her.

* How Big Data and profitability optimization can help you improve revenues.

* How to optimize your profits, analyze the true value of each channel, and strategically work with the OTAs.

* What resources are available for hoteliers looking to dig a little deeper into total revenue management.

* What you can do if you don’t have the manpower or knowledge to manage all of this on your own.





Download the FREE Infographic



10 Steps to Put Your Property on The Path to Profit Optimization





Resources & Links

Lily Mockerman



* lily@tcrmservices.com

* LinkedIn

* Twitter



Total Customized Revenue Management, LLC



* Website

* Facebook

* LinkedIn

* Phone: 623-536-7066

Further episodes of Lodging Leaders

Further podcasts by Jon Albano and Judy Maxwell

Website of Jon Albano and Judy Maxwell