[kevin in paris] - a podcast by Magenta Text

Not all PR is good PR. Just ask FIGS, Kraft and the Richards Group. A case study in the power of earned media and how bad ideas can cost careers and good ideas can spring up out of nowhere. Please don't expect to be the chief brand strategist in an agency at 21 years old and please retire before 88.

Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

Reach out to us at: editor@magentatext.com
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