How Data Guided Mixpanel To Perfect Homepage Copy (Ep. 06) - a podcast by Eytan Buchman

This episode happened because Mixpanel's website messaging moved me on a whole other level (the subject line in my email to them was "Your website is poetry.") So I got them on TMM to figure out how they actually did it.

Amelia Salyers, who runs corporate marketing at Mixpanel, walks us through the process of merging data and some old-fashioned research to come up with the perfect mix.

Further episodes of Marketers In Capes

Further podcasts by Eytan Buchman

Website of Eytan Buchman