What Wistia’s $111,000 Videos Mean For Marketers. - a podcast by Eytan Buchman
from 2019-01-22T05:12:57
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Mo money, more videos?
What if you could drop over $100,000 to test if video production value impacts ROI? And if it's not all about production, what else drives views, reads, and sales?
I got Andrew Capland, Wistia's marketing director, to dive deep on a a hella expensive experiment they ran that did just that, how he optimizes growth funnels, some killer video ad distribution tips, and more.
And it's all crammed into 7:30 minutes of pure insights (and another 10 seconds of me goofing off).
I'm what you may call a biased audience...but this is good episode.
Further episodes of Marketers In Capes
Further podcasts by Eytan Buchman
Website of Eytan Buchman