Bloody Hell! The Convergence Of Content, Email & My British Mum - a podcast by AMA West Michigan

EP 15: E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.

But, marketers continue to struggle with their email efforts. Even some 26 years after the first email campaign was sent, marketers are still challenged by how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.

Today we’re joined by Michael Barber (and his British Mum) to explore some of the best and most practical ways to improve your e-mail marketing, challenge your email conceptions, and discuss just why this tactic continues to be vitally important for marketers. 

We’ll also discuss how to ethically grow your email subscriber lists and how to select the appropriate Email Service Provider for the job.

Key Topics
Design Best Practices
Creating Relative & Personalized Content
Building Trust with Subscribers
Email List Building Strategies
Selecting The Right ESP For The Job

Michael Barber of Godfrey
Michael Barber
SVP, Chief Creative Officer
Godfrey
@michaeljbarber anywhere online
Recently named one of Marketo’s 50 Fearless Marketers

Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP15

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Further podcasts by AMA West Michigan

Website of AMA West Michigan