Podcasts by Marketers In Motion
The Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.
Further podcasts by AMA West Michigan
Podcast on the topic Wirtschaft
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Inspiring Connection In A Hybrid Workplace from 2022-02-08T23:35:02
Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created f...
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Swimming Through The Data: Demystifying the Complex Simplicity of Data-Driven Marketing from 2022-01-12T01:49:26
‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends...
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More Signal, Less Noise: Finding & Focusing On Metrics That Matter from 2021-10-19T19:10:42
As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the anal...
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Personal Branding Strategies For A Rewarding Career from 2021-07-28T19:29:11
The majority of our AMA programming focuses on marketing, innovation, and problem solving for the organizations at which we work. In this podcast we flip the script and put ourselves in the spotli...
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Building Brands Through Experience Design from 2021-06-08T19:36:26
Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think...
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How to Rock Your Pitch from 2021-05-11T15:08:07
You have to pitch for money for your business or project. You have to tell your boss you deserve a raise. You have to explain why your project is going to be successful. In order to get to X ( the ...
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Cultural Competence & The New Marketplace from 2021-03-17T13:50:44
The truth comes with every phone conversation, every email or text received: your customer base is more diverse than ever. And nowhere is this new reality experienced more than in your brand’s mark...
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Amplify Your Social Media Messaging from 2021-02-11T01:11:28
Back in April, we planned to discuss how organic engagement reached an average low of .07% in 2019 and how can one ensure their message is being seen, but more importantly, heard, using digital med...
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Resilience & Reinvention from 2020-09-10T12:17:53
As we’ve all experienced, disruption can come quickly requiring nimble thinking and the ability to pivot. As we continue navigating these unchartered territories, marketers must remain resilient an...
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The Marketing Metric Of The Future…Trust from 2020-06-23T22:13:34
The marketing metric of the next decade will be trust. There will be no more effective - nor more critical - way of building a brand than building a community who trusts you enough to advocate on y...
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Adapting Your SEO Strategy In Times Of Crisis from 2020-05-28T00:01:35
Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating wi...
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PR & Marketing in Times of Uncertainty from 2020-04-15T14:11:29
As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our no...
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HR Marketing & Crisis Communication from 2020-04-05T15:04:48
With unemployment at 3% (as of 2/11/20) and upcoming demographic changes imminent, it's all hands on deck to help in the "war on talent." In the past, it was the HR department's responsibility to f...
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Mutlimedia Marketing from 2020-03-18T15:45:08
Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term...
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Visual Marketing & Photography from 2020-02-27T00:46:11
Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss th...
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ROI Of The Third Kind-The Exponential Power of Business & Nonprofit Partnerships from 2020-02-13T16:33:41
Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause advocacy that cre...
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What's Next In E-Commerce Marketing from 2020-01-27T12:14:16
EP 17: E-Commerce is a daunting topic for marketers everywhere. We'll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include cons...
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The Evolution Of Content Marketing from 2019-12-17T12:03:17
EP 16: Over the years, we have become a society reliant on technology more than ever, and therefore, more "connected." We no longer knock on the door, we text them "here." We don't ask to see a man...
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Bloody Hell! The Convergence Of Content, Email & My British Mum from 2019-11-26T12:00:27
EP 15: E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though t...
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SEO Smackdown 3.0 from 2019-09-30T10:45:25
After two highly engaged and attended SEO Smackdowns, we brought back this popular panel topic to kick off the 2019-2020 season with a bang. Get ready for some heated debates, the most current info...
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5 Key Elements Of Effective Brand Stories from 2019-09-09T19:42:33
With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tr...
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Don't Let Your Website Hamstring Your Marketing from 2019-08-20T23:49:29
It's 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites go...
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Data Privacy & Legal from 2019-08-06T17:42:22
It is easier than ever to create and maintain a website. However, there are many pitfalls and potential liabilities that quietly exist in cyberspace. Anyone publishing content online through a webs...
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Customer Experience from 2019-07-16T14:46:04
EP 10
Why is differentiation important? Why should companies care?
It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels...
Pace Layering from 2019-06-25T01:50:48
EP 09
With the constant changing Marketing Technology (aka martech) landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement stra...
Entrepreneurial Marketing from 2019-06-06T00:39:30
EP 08
Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue ...
Marketing & Sales: Why Marketing Comes First from 2019-04-22T12:26:19
EP 07
The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a u...
Email Marketing Isn't Dead from 2019-04-09T15:00:53
EP 06
How do we create emails that people love?
We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketer...
Influencer's Perspectives On Partnering With Brands from 2019-03-08T14:29:13
Influencer's Perspectives On Partnering With Brands
EP 05
Influencer marketing. A popular buzzword and a top marketing trend but really, what does it mean? We know marketing pros acros...
MarTech Decisions Begin With Knowing Your Audience and Your Business from 2019-02-22T12:38:50
MarTech Decisions Begin With Knowing Your Audience and Your Business
EP 05
With “Baby boomers” continuing to exit the workforce at a rapid rate, relationships between buyers and seller...
Cause Marketing Is Marketing, Not A Subcategory from 2019-02-08T03:27:47
EP 03
Boxed Water is a present-day David vs Goliath story of a small sustainable water company taking on the $60 billion plastic bottled water industry.
How do you build a brand ...
Social Media's Next Era from 2019-02-04T17:56:13
EP 02
The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place we have the best tools for targeti...
The American Marketing Association & New Marketers In Motion Podcast from 2019-01-30T02:03:48
EP 01
The new Marketers In Motion Podcast is powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialo...