Email Marketing Isn't Dead - a podcast by AMA West Michigan

EP 06

How do we create emails that people love?
We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post-conversion metrics, as well as a love/hate relationship with all emails. To solve this problem, we need to rethink how we connect with people via their inboxes, radically reduce the propensity of sending campaigns simply because our organizations have something to announce, and expand the KPIs that dictate success.

Key Topics
Design Best Practices
Creating An Experience on Mobile Platforms
Creating Relative & Personalized Content
Building Trust with Subscibers
Metrics That Matter
SPF, Authentication & Demark Policies

Michael Barber of Godfrey
Michael Barber
SVP, Chief Creative Officer
Godfrey
@michaeljbarber anywhere online
Recently named one of Marketo’s 50 Fearless Marketers

Detailed show notes, links and resources can be found at:
http://www.amawestmichigan.org/EP6

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