Influencer's Perspectives On Partnering With Brands - a podcast by AMA West Michigan

Influencer's Perspectives On Partnering With Brands
EP 05

Influencer marketing. A popular buzzword and a top marketing trend but really, what does it mean? We know marketing pros across industries are looking for ways to integrate influencer marketing into their strategy, but doing so in a smart and authentic way remains a challenge. This was the topic of a recent panel discussion held with three of West Michigan’s brightest influencers on how you can harness influencer marketing in a way that makes sense for your business and brand. The panel discussed how you can approach, interact and work with influencers to help drive your marketing efforts.

Key Topics
-Influencer Marketing
-Audiences & Follower Counts
-Authenticity & Causes
-Costs & Numbers

Show notes available at http://www.amawestmichigan.org/EP5

Meet The Panelists

Liz Della Croce
The Lemon Bowl
Liz Della Croce is the creator and author of The Lemon Bowl®, a healthy food and travel blog. Since 2010, Liz has grown a loyal following of health-conscious readers.

Jill Gleason
Good Life for Less (JillGG)
Jill began her fashion blog, Good Life for Less, as a creative outlet for herself, but soon found that her blog inspired many women as well.

Emily Richett
HAPPY PR
Emily Richett is the founder and owner of HAPPY PR, a public relations and marketing firm. Not only does Emily connect brands with influencers daily, but is one herself.

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