Marketing & Sales: Why Marketing Comes First - a podcast by AMA West Michigan

EP 07

The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a unicorn! It’s more common to hear how marketing folks think sales is comprised of a bunch of lazy divas and how sales folks think marketing is a bunch of creatives who make branded coffee cups and T-shirts (and don’t generate any real value). The evolution of marketing- the digital transformation of marketing – makes it possible to qualify and quantify marketing’s value and enforce the rules by which sales engages with potential customers. But only if you put the right processes and systems in place.

Today we’ll be sharing insights on how the emerging field of marketing operations and the transition to “self-educating buyers” has changed the sales and marketing dynamic to one of the interwoven dependencies, with marketing coming first. From inbound strategies to a demand generation waterfall, to the necessary elements in a service level agreement between sales and marketing, we’ll offer up helpful tools to start breaking down silos and creating a path to marketing and sales nirvana.

Key Topics
Marketing Operations
Bridging the Gap of Marketing & Sales
Traditional & Digital Marketing
Quantitative & Qualitative Data

Detailed show notes, links and resources can be found at:
http://www.amawestmichigan.org/EP7

About 1 Bold Step

There is a gap between old marketing and new, and a general misunderstanding of the evolving role of marketing. It’s no longer just about the creative, but also the analytical, technical, and perhaps most importantly, the data. There’s the traditional marketing mix of product, price, place, and promotion (The 4 P’s), and supporting marketing mediums like print, mail, billboard, sponsor, and mass email. And then there’s the new mix of product, price, place, promotion, people, process and physical evidence (The 7 P’s), and new marketing mediums like inbound content strategies/blogs, personalization, social, predictive analytics, data-driven decisions, etc. Marketing personnel seem to be either traditional or digital, and rarely able to deliver both old and new or to step back and make sure that the organization is doing the right mix of both. That’s where we step in and bridge the gap.

https://1boldstep.com/

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