PR & Marketing in Times of Uncertainty - a podcast by AMA West Michigan

As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our normal day to day communication while maintaining our consistent brand and image?

The Coronavirus is not just your average crisis, it’s a global pandemic. As the outbreak unfolded before our eyes, we were transformed from brand storytellers to the calming voice of reason and guidance for our organizations, coworkers, clients, customers, and followers. As the pandemic evolves, how can we continue being brand ambassadors while also balancing the delivery of important news and updates in an understanding and empathetic manner?

Key Topics
-Public Relations
-Marketing
-Crisis Communication
-Working Remotely
-Virtual Meetings

Amanda St. Pierre

Amanda is the Director of Advancement Communications at Aquinas College. She has worked in PR and marketing since 2004, primarily serving healthcare and community philanthropy organizations. Amanda earned Accreditation of Public Relations from the Public Relations Society of America in 2012. She is the current board chair of PRSA’s West Michigan Chapter and is a former co-chair of the Young Nonprofit Professionals Network of Grand Rapids.

Kim Skeltis

Kim Skeltis, APR, owns Blue Blaze Public Relations, a solo public relations consultancy in West Michigan offering a full spectrum of public relations services – from strategic planning and strategy development to tactical implementation.

Accredited in Public Relations through the Public Relations Society of America, Kim brings 20-plus years of communications expertise serving organizations from non-profits, to corporations, to government agencies. A veteran of the agency world, she offers the collective experience of working at two global PR agencies plus a boutique firm, in addition to her seven years of owning Blue Blaze PR.

Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP22

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