The Marketing Metric Of The Future…Trust - a podcast by AMA West Michigan

The marketing metric of the next decade will be trust. There will be no more effective - nor more critical - way of building a brand than building a community who trusts you enough to advocate on your behalf.

With trust in brands and advertising at an all-time low, there will never be a better time to build a human-centered marketing strategy. The tactics of this decade - data collection, tracking, endless ads - will not work in the next.

Your customers are already telling you how to connect with them in a way that will grow your business. Are you ready to listen?

Key Topics
-Trust
-Privacy
-Personalization
-Zero Party Data

Cliff Seal

Cliff is a Principal Designer at Salesforce, helping build world-class customer experience tools. Through talks and workshops given around the world, he helps companies become customer-centric by leveraging proven research and design strategies.

He lives in Atlanta where he co-organizes amUX, a morning meetup for the city's user experience community. He also co-hosts TuneDig—a deep-dive music podcast discussing music history, theory, and culture.

You can usually find him tinkering with ideas, standing at a concert (before COVID-19), biking, snowboarding, or defending the Oxford comma.

Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP24

Further episodes of Marketers In Motion

Further podcasts by AMA West Michigan

Website of AMA West Michigan