What's Next In E-Commerce Marketing - a podcast by AMA West Michigan

EP 17: E-Commerce is a daunting topic for marketers everywhere. We'll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include consumers and their experiences, your brand, products and services, technology, data privacy, innovation, markets served and what's around the corner for all of us.

Key Topics:
-E-Commerce Marketing
-E-Commerce Evolution
-E-Commerce & Communication Technology
-Leveraging data, privacy & security
-Distribution Channel Strategy

John Tegner

John Tegner has spent most of his career in the apparel and footwear industry, starting at Wolverine Worldwide and now at EssilorLuxottica and Costa Del Mar. He has worked to help large, global brands expand their traditional business models through the ascent of the Communication Age. John is passionate about brands and consumers and has a love for helping businesses think through how to best connect consumers to great products and services to improve lives and the world.

John Tegner
Vice President Direct to Consumer
Costa Del Mar - EssilorLuxottica

Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP17

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