95% of You Will Ignore This SEO Strategy | Ep. #635 - a podcast by Eric Siu & Neil Patel

from 2018-04-27T10:00

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In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy
[00:36] Branding is what separates good companies from the bad.
[01:30] If you don’t know how popular a brand is, it’s hard to outrank them.
[02:00] Neil’s strategy used to be: create good content, create value, wait for results.
[02:04] This wasn’t the best strategy.
[02:15] His best branding strategy was the “Who is Neil Patel?” campaign.
[02:45] BuzzSumo has a great alert system that will help you track your brand.
[02:51] Neil likes to use Google Trends, which is free.
[03:03] Google Search Console is also a great way to track your progress.
[03:10] GSC tracks farther back than 90 days, which is more helpful when gauging progress.
[04:15] The stronger your brand, the higher your domain authority.
[04:40] That’s it for today!
[04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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