Podcasts by Marketing School - Digital Marketing and Online Marketing Tips

How We're Changing Up Marketing School in 2024 from 2023-12-13T12:00

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift ...

Reddit Goes From 69M Visits/Mo To 200M Visits/Mo from 2023-12-12T12:00

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its v...

Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) from 2023-12-11T12:00

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves ...

Why You Don't Have an Audience from 2023-12-10T12:00

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stan...

This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) from 2023-12-09T12:00

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form...

What's Old in Marketing Is New Again, and What's New Is Old from 2023-12-08T12:00

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current marke...

How to Deal with Ad Fatigue from 2023-12-07T12:00

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue in...

Why Neil&Eric Are Going Harder on Written Content Now from 2023-12-06T12:00

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of...

The TikTokification of Everything from 2023-12-05T12:00

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the impor...

How to Launch A Successful Book Funnel in 2021 #1757 from 2023-12-05T04:44:41.890078

In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funne...

The Creativity Faucet Concept (This Will 10x Your Content) from 2023-12-04T12:00

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and wa...

Audience TAM vs Revenue TAM from 2023-12-03T12:00

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when i...

The Anatomy of New York Times' Revenue from 2023-12-02T12:00

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliat...

These New OpenAI Developments Will Change Marketing Forever from 2023-12-01T12:00

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generat...

Dark Social's False Attribution to 'Direct' Traffic from 2023-11-30T12:00

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact i...

Why Millionaires&Billionaires are Becoming Content Creators #2621 from 2023-11-29T12:00

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated pai...

Why Millionaires&Billionaires are Becoming Content Creators from 2023-11-29T12:00

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated ...

How SGE Will Dramatically Change Your SEO Traffic #2620 from 2023-11-28T12:00

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alt...

How SGE Will Dramatically Change Your SEO Traffic from 2023-11-28T12:00

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to ...

Critical Agency Acquisition Mistakes #2619 from 2023-11-27T12:00

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a simi...

Critical Agency Acquisition Mistakes from 2023-11-27T12:00

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a s...

Are Agencies Ripe For Rollups? #2618 from 2023-11-26T12:00

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential adv...

Are Agencies Ripe For Rollups? from 2023-11-26T12:00

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential ...

Modern Content Marketing Vs. Old Content Marketing #2617 from 2023-11-25T12:00

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while m...

Modern Content Marketing Vs. Old Content Marketing from 2023-11-25T12:00

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, whil...

The $68B SEO Industry Will Go Extinct? #2616 from 2023-11-24T12:00

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than...

The $68B SEO Industry Will Go Extinct? from 2023-11-24T12:00

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather t...

The Sites That Dominate Affiliate Rankings #2615 from 2023-11-23T12:00

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking ...

The Sites That Dominate Affiliate Rankings from 2023-11-23T12:00

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranki...

Why TikTok Shops Might Be The Next Big Opportunity #2614 from 2023-11-22T12:00

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push ...

Why TikTok Shops Might Be The Next Big Opportunity from 2023-11-22T12:00

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's pu...

Amazon's fastest new growing business segment… #2613 from 2023-11-21T12:00

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores a...

Amazon's fastest new growing business segment… from 2023-11-21T12:00

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online store...

What you can learn from Sam Altman's Ouster from 2023-11-20T12:00

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the compan...

Struggling To Grow On Social Media? Use This Analogy #2612 from 2023-11-19T12:00

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new feature...

Here's What The Top YouTubers Taught Us About YouTube Marketing #2611 from 2023-11-18T12:00

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consis...

Eric's Experiment with LinkedIn Thought Leader Ads #2610 from 2023-11-17T12:00

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, suc...

Sahil Bloom’s #1 Advice to All Content Creators | Interview with Sahil Bloom from 2023-11-16T15:00

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influe...

What We Are Seeing With AI SEO Right Now #2609 from 2023-11-14T12:00

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying s...

Shoppers Expected to Spend the Same or More This Holiday Season #2608 from 2023-11-13T12:00

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of...

Apply Pressure or Feel It #2607 from 2023-11-12T12:00

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. T...

Diving Deeper on the LinkedIn UGC Strategy #2606 from 2023-11-11T12:00

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where L...

Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts #2605 from 2023-11-10T12:00

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the ne...

Your Customer Service Is Your Marketing #2604 from 2023-11-09T12:00

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after ann...

The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal from 2023-11-08T12:00

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emph...

How to Spend on Marketing the Right Way #2603 from 2023-11-07T12:00

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing sole...

How to Get Out of YouTube Jail (is there one?) #2602 from 2023-11-06T11:00

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also ...

This Will Crush Your Marketing if You Don't Take It Seriously #2601 from 2023-11-05T11:00

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment...

The Powerhouse Role That Is Growing in Popularity #2600 from 2023-11-04T11:00

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create l...

Behind the Scenes Business Trends We Are Seeing #2599 from 2023-11-03T11:00

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and th...

How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598 from 2023-11-02T11:00

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also em...

The Crazy New Way of Doing Infographics at Scale #2597 from 2023-11-01T11:00

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, ...

The Secret to Getting 10M+ Views on YouTube Shorts #2596 from 2023-10-31T11:00

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytell...

Why You Shouldn't Optimize for 1 Million Subscribers #2595 from 2023-10-30T11:00

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We drawfrom our experiences with running ads on social media platforms such as Facebook a...

8 Most Game Changing Marketing Tools #2594 from 2023-10-29T11:00

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mail...

Will the Economy Get Better in 2024? #2593 from 2023-10-28T11:00

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to...

TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview from 2023-10-27T11:00

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of...

How to Market Inside the Metaverse #2592 from 2023-10-26T11:00

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibili...

How to Market Your Business in a Competitive Market #2591 from 2023-10-25T11:00

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we nee...

How to Create More Engaging Content #2590 from 2023-10-24T11:00

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creat...

Marketing Secrets for 2024 #2589 from 2023-10-23T11:00

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also ...

What Are Healthy SEO Growth Rates? #2588 from 2023-10-22T11:00

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note t...

Netflix's Genius Instagram Strategy #2587 from 2023-10-21T11:00

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keepin...

MasterClass Takes a Crash Course in Frugality #2586 from 2023-10-20T11:00

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and lea...

Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal #2585 from 2023-10-19T11:00

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting...

The Trap of Product-Led Growth #2584 from 2023-10-18T11:00

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and us...

LinkedIn's Genius New SEO Strategy? #2583 from 2023-10-17T11:00

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-ge...

How NFL Players Are Raking In The Dough As Creators #2582 from 2023-10-16T11:00

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and...

Are Blog Posts the Best SEO Strategy Today? #2581 from 2023-10-15T11:00

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break do...

Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez from 2023-10-14T11:00

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content crea...

The Best Paid Acquisition Channels for Newsletters #2580 from 2023-10-13T11:00

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘...

How Often Should Content Be Updated? #2579 from 2023-10-12T11:00

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in yo...

The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck) from 2023-10-11T12:35

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, t...

SEO Traffic Will Drop 15–20% With SGE #2578 from 2023-10-10T11:00

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and loser...

The Truth About Video Views on X (Twitter) #2577 from 2023-10-09T11:00

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post ...

Should You Build In Public? #2576 from 2023-10-08T11:00

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in...

Our Thoughts On Selling Courses In Today's World #2575 from 2023-10-07T11:00

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, cha...

What Eric Learned From An E-mail Marketing Mastermind #2574 from 2023-10-06T11:00

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, a...

How To Find The Best AI Marketers To Work With #2573 from 2023-10-05T11:00

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can o...

Are Virtual Summits Still Relevant? #2572 from 2023-10-04T11:00

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and...

Humans Using AI Outperform Humans Without AI by a LOT (Case Study) #2571 from 2023-10-03T11:00

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements ta...

X Turns To Google To Sell Ads #2570 from 2023-10-02T11:00

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their new...

Why B2B Creators Are The Next Big Thing #2569 from 2023-10-01T11:00

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to ...

The Growing Trends With Businesses (Shopify, Flexport, etc.) #2568 from 2023-09-30T11:00

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like ...

Coca-Cola's New Marketing Formula #2567 from 2023-09-29T11:00

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its...

Behind The Scenes AI Secrets for Marketing with Neil Patel&Eric Siu from 2023-09-28T11:00

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater effici...

The Deion Sanders Effect from 2023-09-27T11:00

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES:(00:00) - How much does Deion Sanders make ...

How Deestroying Is Reshaping The NFL #2566 from 2023-09-26T11:00

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and inn...

How Terrible Policies Will Kill Your Business #2565 from 2023-09-25T11:00

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seeming...

The Right Way to Win at YouTube in 2023 #2564 from 2023-09-24T11:00

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into mult...

How Experimenting with AI Tools Led to Better Results with Thomas Ma from 2023-09-23T11:00

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:(00:00) - This AI too...

Podcasts Expand Drastically #2563 from 2023-09-22T11:00

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why ...

How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr from 2023-09-21T11:00

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process....

The Creator Economy 2.0 #2562 from 2023-09-20T11:00

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of th...

How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada from 2023-09-19T11:00

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:(00:00...

The Warren Buffett Way of Thinking About Your Content #2561 from 2023-09-18T11:00

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effec...

Using Generative AI to 10x Your Email Open Rate with Larry Kim from 2023-09-17T11:00

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:(00...

What Eric Learned From All In Summit #2560 from 2023-09-16T11:00

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023. TIME-STAMPED SHOW NOTES:(00:00) - Eric talks about The All-In Summit 2023 (01:00) - Why you should ...

Our Experience Speaking at HubSpot's INBOUND Conference #2559 from 2023-09-15T11:00

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met. TIME-STAMPED SHOW NOTES:(00:00) - Neil Patel t...

The Secrets Behind the X Algorithm #2558 from 2023-09-14T11:00

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagemen...

4-Part Personal Branding Content Framework with Jasmine Star from 2023-09-13T11:00

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES:(00:00) - Jasmin...

7 Marketing Tools for the Rest of 2023 #2557 from 2023-09-12T11:00

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website perform...

How Hiring Agencies Helped Me Save 10x More Money with Ian Blair from 2023-09-11T11:00

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable ...

Lessons from The Pooter Marketing Funnel #2556 from 2023-09-10T11:00

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard....

How To Guarantee Engagement with any Brand with Greg Lansky from 2023-09-09T11:00

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES:...

Why Semrush’s Numbers Prove That SEO Ain’t Dying #2554 from 2023-09-08T11:00

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of ...

How the Wealthy Leverages Secret Networks and Classified Intel from 2023-09-07T11:00

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES:(00:00) - Do the richest people in the world have secret sourc...

From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues? from 2023-09-06T11:00

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TI...

What Is a Good Free-to-Paid Conversion Rate (With Data) #2553 from 2023-09-05T11:00

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the ...

Dangerous M&A Mistakes You Should Avoid with Deven Soni from 2023-09-04T11:00

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES:(00:00) - The most comm...

The Decline of the CMO Role #2552 from 2023-09-03T11:00

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why mos...

The Real Value of Creating Your Personal Brand with Dan Fleyshman from 2023-09-02T11:00

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES:(00:00) - Why authentic content is the way to go (03:00) - Don’t ...

Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube #2551 from 2023-09-01T11:00

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. Bu...

From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth) from 2023-08-31T11:00

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.  TIME-STAMPED SHOW NOTES:[00:00] - Who is Blake Rocha (mrfourtoeighth)[03:11] ...

The Best Way To Do Paid Media Is… Not To Do Paid Media?! #2550 from 2023-08-30T11:00

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! J...

The Right Way To Get Better at Marketing ASAP #2549 from 2023-08-29T11:00

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and...

The Hormozi Ultimate Offer #2548 from 2023-08-28T11:00

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES:[00:00] - Alex Hormozi’s newest book $100M Offers[01:30] - The Hormozi Ultimate Of...

This Could Replace All Regular Social Media Posting #2545 from 2023-08-27T11:00

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the di...

Is Zero-Click Marketing the Future? #2544 from 2023-08-26T11:00

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information dir...

Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work? from 2023-08-25T11:00

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from ...

Inflation Cools but Rates Go Up – What This Means for Marketing #2543 from 2023-08-24T11:00

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of ...

Threads loses half of its 100M users #2542 from 2023-08-23T11:00

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that mi...

Is Becoming A Bestselling Author A Waste Of Time? #2541 from 2023-08-22T11:00

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving ma...

Why International Expansion Is a Huge Business Growth Hack #2540 from 2023-08-21T11:00

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your l...

Advanced SEO Tactics for 2023 #2538 from 2023-08-20T11:00

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings a...

What We Are Seeing in the Economy #2537 from 2023-08-19T11:00

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the d...

Vice Media Raised $1.6B But Went Bankrupt Because of This #2536 from 2023-08-18T11:00

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships ...

Alex Hormozi Was About to Lose Everything Until He Discovered This from 2023-08-17T11:00

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on...

Mastering Longevity and Abundance with Peter Diamandis from 2023-08-16T11:00

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity U...

LU Founders Q&A: How We're Expanding Our Content Using AI from 2023-08-15T11:00

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion...

Discovery Platforms vs Relationship Platforms #2534 from 2023-08-14T11:00

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discover...

MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results&More from 2023-08-13T11:00

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.  TIME-STAMPED S...

FB Conversion Pixel Going Away #2533 from 2023-08-12T11:00

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) you...

Disney Pulls Back on Marvel and Star Wars Content #2532 from 2023-08-11T11:00

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having...

There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You #2531 from 2023-08-10T11:00

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493...

Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time) #2530 from 2023-08-09T11:00

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of...

What is the Inverse Entrepreneur Effect? #2529 from 2023-08-08T11:00

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the ...

Why Elon's Funding of Legal Bills is a Smart Marketing Move #2555 from 2023-08-07T11:00

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video. TIME-STAMPED ...

Why Webinars Are Still a Moneymaker in 2023 #2528 from 2023-08-06T11:00

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion...

Andrew Wilkinson Makes $12K/Mo on Twitter Subs? #2527 from 2023-08-05T11:00

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique ap...

Paid Social Is a Terrible Investment for B2B #2526 from 2023-08-04T11:00

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective str...

Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term #2525 from 2023-08-03T11:00

In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personali...

Apple Declares War on Newsletters #2524 from 2023-08-02T11:00

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscriber...

X Offers Up to 50% in Discounts #2547 from 2023-08-01T11:00

Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50% TIME-STAMPED SHOW NOTES:[00:00] - “X” wants to make your Twitter ROI more profitable[01:0...

What the Hollywood Actor Strike Can Teach You About Marketing #2546 from 2023-07-31T11:00

Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries. TIME-STAMPED SHOW NOTES:[00:00] - T...

Elon destroyed the concept of hiring brand agencies for millions of dollars from 2023-07-30T11:00

In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars. TIME-STAMPED SHOW NOTES:[00:00] - Elon Musk and 99designs o...

Twitter Rebrands to X and destroys a reported $4-20B in brand value from 2023-07-29T11:00

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the p...

The Wealthiest People in the World Do This One Thing Only #2522 from 2023-07-28T11:00

In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their succ...

Why You Have To Take Back Control of Your Content #2521 from 2023-07-27T11:00

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and m...

Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel #2520 from 2023-07-26T11:00

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel tha...

Content That Actually Converts Into Enterprise Customers #2519 from 2023-07-25T11:00

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we bre...

Discord 125k growth hack, Eric's 1.9M view Tweet, Bryan Johnson's new company, Barbie marketing, AI's horrifying future from 2023-07-24T11:00

In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, ...

Marketing is Getting Harder. But Paid Media is Getting EASIER? #2517 from 2023-07-23T11:00

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spen...

Is It Worth It to Create a User Conference? #2516 from 2023-07-22T11:00

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experie...

How to Measure the ROI of Your Content Efforts in 2023 #2515 from 2023-07-21T11:00

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. Y...

How Can Businesses Use Data to Improve Their Marketing Campaigns #2514 from 2023-07-20T11:00

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking ...

BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets #2513 from 2023-07-19T11:00

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manua...

Crazy Marketing Lesson We Learned From Expedia # 2512 from 2023-07-18T11:00

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels li...

How to use Bard to Come Up with Popular Marketing + Business Questions #2511 from 2023-07-17T11:00

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they ...

Why In Person Podcasts Crush Online Podcasts #2510 from 2023-07-16T11:00

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the b...

Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share from 2023-07-15T11:00

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s in...

Do Offline Ads Work? #2509 from 2023-07-14T11:00

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn...

The LinkedIn Algorithm Changed — Here's How To Win #2508 from 2023-07-13T11:00

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedI...

The Anatomy of a 1M View TikTok Video #2507 from 2023-07-12T11:00

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million ...

Why The Threads Launch Was A Masterclass In Product Marketing #2523 from 2023-07-11T11:00

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES:[00:00] - Why launching Threads is a genius move and the future[...

Threads Is Generating 8.3X More Engagement Than Twitter #2518 from 2023-07-10T11:00

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. TIME-STAMPED SHOW NOTES: [00:00]- Is Threads better th...

Why The Creator Economy Ended Up Being A Dumpster Fire #2506 from 2023-07-09T11:00

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that ha...

Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M from 2023-07-08T11:00

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 ...

Are Rebrands A Good Idea? #2505 from 2023-07-07T11:00

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insigh...

Now You Can View Your Competitors' Google Ads For Free #2504 from 2023-07-06T11:00

In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking...

Where We Would Start From Scratch #2503 from 2023-07-05T11:00

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twit...

How Much We Each Spend on Content Marketing #2502 from 2023-07-04T11:00

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how w...

The AI Video Editor That Will 10x Your Content Creation #2501 from 2023-07-03T11:00

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer ...

What Matters More Than Competency #2500 from 2023-07-02T11:00

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's succes...

How MrBeast Smashed A New Video Record #2499 from 2023-07-01T11:00

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of c...

Why We’re Doing In-Person Podcast Again #2498 from 2023-06-30T11:00

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you...

The Rise of De-Influencers #2497 from 2023-06-29T11:00

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone w...

The Right Way to Market an Event #2496 from 2023-06-28T11:00

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tri...

How to Find the Best Podcast to Advertise On #2495 from 2023-06-27T11:00

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-u...

Business Trends We Are Seeing For 2023 #2494 from 2023-06-26T11:00

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to prote...

How To Unsuck At Social Media #2493 from 2023-06-25T11:00

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works...

The Optimal Way To Post To Social Daily #2492 from 2023-06-24T11:00

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay a...

What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org) #2491 from 2023-06-23T11:00

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are ...

What Eric Learned About YouTube By Paying MrBeast $8 #2490 from 2023-06-22T11:00

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-sc...

Lionel Messi Declines $1.9B To Play The Long Game #2489 from 2023-06-21T11:00

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money al...

The Future of Media via Axios #2488 from 2023-06-20T11:00

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occ...

Use These Influence Hacks To 10x Your Conversions #2487 from 2023-06-19T11:00

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing...

The Metric That’s More Important Than Customer Acquisition Costs #2486 from 2023-06-18T11:00

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear...

Instagram’s Algorithm Revealed #2485 from 2023-06-17T11:00

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sh...

The GaryVee Method For Hiring Content Creators #2484 from 2023-06-16T11:00

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but...

How We're Using AI at Our Companies #2483 from 2023-06-15T11:00

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for socia...

Why the Gold is in the Reviews #2482 from 2023-06-14T11:00

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increas...

Eric and Neil's Favorite Way to Learn New Marketing Tactics #2481 from 2023-06-13T11:00

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people...

How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI #2480 from 2023-06-12T11:00

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are comple...

Is Google Sending Fewer Clicks To Websites? #2479 from 2023-06-11T11:00

In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with ...

Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59 from 2023-06-10T13:34

In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59 Links Mentioned in Today’s Episode:Don’t...

Our Favorite Tools for Marketers That Want to Level Up Their Ads #2478 from 2023-06-09T11:00

In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably wi...

Why Finding Your Community Is Critical For Long Term Growth #2477 from 2023-06-08T11:00

In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about help...

Where We Think Podcast Advertising Is Going #2476 from 2023-06-07T11:00

In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that y...

What Eric Learned At An Investor's Conference #2475 from 2023-06-06T11:00

Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended. Links Mentioned in Today’s Episode:Don’t forget to h...

What Eric Learned From Meeting A Marketing School Fan Live #2474 from 2023-06-05T11:00

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when l...

Where Consumer Confidence Sits Right Now #2473 from 2023-06-04T11:00

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the...

How To Truly Scale AI In Your Organization #2472 from 2023-06-03T11:00

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how ...

92.7% of Facebook Posts Are Now Dominated By This Format #2471 from 2023-06-02T11:00

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems ...

You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture #2470 from 2023-06-01T13:00

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requ...

How We Optimize Our Travel For Maximum Output #2469 from 2023-05-31T13:00

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in t...

My Favorite Marketing Hack When Speaking at Conferences #2468 from 2023-05-30T13:00

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, ...

How to Make Your Content Stand Out When Everyone is Using AI #2467 from 2023-05-29T13:00

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI...

Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30% from 2023-05-28T12:57:59

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Today’s Episode:Don’t forget to help us grow by su...

How To Do Outbound at Scale Using AI #2466 from 2023-05-27T13:00

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights ...

This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic #2465 from 2023-05-26T13:00

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t belie...

7 Marketing Tools for Q2 2023 #2463 from 2023-05-24T13:00

In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, power...

Why Newsletters Are Making a Comeback (and Why You Should Care) #2462 from 2023-05-23T13:00

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at...

The Differences Between Mediocre and Standout Marketers #2461 from 2023-05-22T13:00

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, alw...

The Biggest Lesson Neil Learned From Sending Out 255 Million Emails #2460 from 2023-05-21T13:00

In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted...

The Cookieless Future Is Here: Here's What to Do About It #2459 from 2023-05-20T13:00

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing c...

Where Twitter Is Going And Why You Should Care #2458 from 2023-05-19T13:00

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publica...

Microsoft Advertising Is Rolling Out Ads for Chat API #2457 from 2023-05-18T13:00

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatb...

Google Bard release, AI SEO, Tucker Carlson, Shelon Musk from 2023-05-17T13:00

In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more. Links Mentioned in Today’s Episode:Don’t forget to help us grow by ...

How Google Bard Can Actually Do Marketing For You #2456 from 2023-05-16T13:00

In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience enga...

How Khan Academy's AI Shows How Businesses Will Level Up #2455 from 2023-05-15T13:00

In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan A...

What BuzzFeed and Vice's Declines Tells You About Media Businesses #2454 from 2023-05-14T13:00

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming th...

How Inbound Marketing Is Rapidly Changing #2453 from 2023-05-13T13:00

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies ...

How Podcasting Can Unlock Lucrative Monetization Models #2452 from 2023-05-12T13:00

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling prem...

Twitter Doubles Down on Creators #2451 from 2023-05-11T13:00

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying t...

How Grimes Is Shaping The Future of AI Generated Content #2450 from 2023-05-10T13:00

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the r...

The Great Reset #2449 from 2023-05-09T13:00

In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardles...

Is Education A Good Revenue Stream? #2448 from 2023-05-08T13:00

In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil ...

Private Mastermind Lessons Eric Picked Up in Turkey #2447 from 2023-05-07T13:00

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently ...

What Eric Learned From His Failed Airbnb Interview #2446 from 2023-05-06T13:00

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” ...

The Older Your Company The Better Your Marketing #2445 from 2023-05-05T13:00

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove you...

Insider Starts to Experiment with AI #2444 from 2023-05-04T13:00

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new ...

The Pros and Cons of Polarizing Marketing #2443 from 2023-05-03T06:00

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunit...

Should You Take Every Press Appearance? #2442 from 2023-05-02T13:00

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say,...

Reaction to LinkedIn's Latest Features #2441 from 2023-05-01T13:00

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how...

How AutoGPTs Will Change Business&Marketing #2440 from 2023-04-30T13:00

In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function opti...

Project Magi: Google's Making Big Changes to Search #2439 from 2023-04-29T13:00

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of i...

What You Can Learn From The Best Newsletter Businesses #2438 from 2023-04-28T13:00

In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, y...

How to Build an Organization of Top-Performing Marketers #2437 from 2023-04-27T13:00

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as ...

Jack in the Box&Mint Mobile Shake Things Up #2436 from 2023-04-26T13:00

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by so...

Does Ad Quality Score Still Matter in 2023? #2435 from 2023-04-25T13:00

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-thr...

Biz Lessons Behind Instagram Making $660M on Blue Checkmarks #2434 from 2023-04-24T13:00

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue ch...

Practical ChatGPT Use Cases for Businesses #2433 from 2023-04-23T13:00

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overvi...

How to Use Meme Marketing to Grow Faster #2432 from 2023-04-22T13:00

In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to ...

Twitter’s Algo Has Been Open Sourced #2431 from 2023-04-21T13:00

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelati...

Lessons Learned From A Private YouTube Creator's Event #2430 from 2023-04-20T13:00

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle co...

How to Deal With Creator's Block #2429 from 2023-04-19T13:00

In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies fr...

Short Vs Long-Form Podcast Episodes: Which Performs Better #2428 from 2023-04-18T13:00

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are...

The Shady Hack People Are Using to Get Crazy LinkedIn Growth #2427 from 2023-04-17T13:00

In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramati...

Budweiser's gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing from 2023-04-16T09:00

In this episode, Neil&Eric discuss this week's latest business&marketing news  Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feed...

Dubai Conference Q&A - Using Influencers To Grow Your Business&Scaling Your Digital Agency from 2023-04-15T13:00

In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference. Links Mentioned in Today’s Episode:Don’t forget to help us grow by subsc...

Marketing Trends, Growing The Podcast, Marketing Apps and Tips from 2023-04-14T13:00

In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips. Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing an...

7 Unconventional Growth Hacks To 10x Your Growth #2426 from 2023-04-13T13:00

In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Lear...

Biggest Issues With A.I. from 2023-04-12T13:00

In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in! Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing an...

Stuck? Here's How To Unstuck Your Marketing #2425 from 2023-04-11T13:00

In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at so...

7 Marketing Tools for Q2 2023 #2424 from 2023-04-10T13:00

In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a variety of functions. From Chat GPT’s ability to...

How to Address Negative Reviews The Right Way #2423 from 2023-04-09T13:00

In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, business, or service, it’s important to analyze them...

10x Marketing Experiments That We're Running Right Now #2422 from 2023-04-08T13:00

In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various AI tools for content creation, analyzing data, an...

The MrBeast&Logan Paul Monetization Model to Emulate #2421 from 2023-04-07T13:00

In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audien...

Marketing Intensity vs Strategy – What’s More Important? #2420 from 2023-04-06T13:00

In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy and tactics, why marketing intensity is more impo...

OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing #2419 from 2023-04-05T13:00

In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (with examples of how companies use them), how th...

What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing #2418 from 2023-04-04T13:00

In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strateg...

ChatGPT gets banned, The 110M impression LinkedIn page, OnlyFans funnels, Dharmesh Shah spends $10M+ on domains, David Sacks ChatGPT post (R2) from 2023-04-03T13:00

In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure not to miss this episode! Go to https://www.mar...

The Fastest and Easiest Way To Increase Your Open Rate #2416 from 2023-04-02T13:00

In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the power of first impressions, these ideas are bound to...

Are Newsletters Good Businesses? #2415 from 2023-04-01T13:00

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best...

Should You Build Or Buy When It Comes To Talent? #2414 from 2023-03-31T13:00

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and he...

How to Take Accountability for Your Marketing Screwups #2413 from 2023-03-30T13:00

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point....

THIS Plus ChatGPT Will Turbocharge Your Marketing Results #2412 from 2023-03-29T13:00

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listen...

One Easy Way To Skyrocket Your Conversions #2411 from 2023-03-28T13:00

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often ove...

Batching Content Can Actually Hurt You Sometimes (Here's Why) #2410 from 2023-03-27T13:00

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advan...

How YouTube And Spotify Are Changing The Podcast Game #2409 from 2023-03-26T13:00

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is satura...

GPT-4&Marketing, Balaji's Bet, My First Million collab, video podcasts&more (R1) from 2023-03-25T10:00

Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Links Mentioned in Today’s Episode:Don’t forget...

The Recipe For Success With Any Content #2408 from 2023-03-24T13:00

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all...

How to Nail Your Public Speaking Performance #2407 from 2023-03-23T13:00

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting r...

When Should You Hire Offshore Marketing Talent? #2406 from 2023-03-22T13:00

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore ...

How to Get Maximum ROI From Conferences #2405 from 2023-03-21T13:00

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from th...

What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404 from 2023-03-20T13:00

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable...

How Digital Advertising Will Change in 2023&Beyond #2403 from 2023-03-19T13:00

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limit...

How The Best Marketers Manage Their Most Important Resource, Time #2402 from 2023-03-18T13:00

In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get ...

The App Tracking Transparency Recession #2401 from 2023-03-17T13:00

In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tra...

What We Learned From A Miami Founder's Mastermind #2400 from 2023-03-16T13:00

In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new forma...

Are Uber&Lyft Ads Actually Viable? #2399 from 2023-03-15T13:00

In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences?...

Why AI Is Overhyped For Marketers Right Now #2398 from 2023-03-14T13:00

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new...

How SVB's Downfall Was Caused By Marketing #2397 from 2023-03-13T13:00

This is a quick reaction video. Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback:What should we talk about next? Please le...

How to Create a Marketing Moat Around Your Business #2396 from 2023-03-12T13:00

In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about bui...

Rapid Reaction: What the SVB Fallout Means For You&What We Predict Will Happen #2395 from 2023-03-11T19:40

Neil&Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

How Viable Are Partnerships as a Growth Channel? #2394 from 2023-03-11T14:00

In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you ...

What to Do When You’re Feeling Content Burnout #2393 from 2023-03-10T14:00

In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper sy...

How To Use Pillar Content to 10x Your Output in 2023 #2392 from 2023-03-09T06:00

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or spea...

How To Prevent Churn #2391 from 2023-03-08T14:00

In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the probl...

When Is It Acceptable To Have Churn? #2390 from 2023-03-07T14:00

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting ...

5 AI Marketing Tools To Check Out for 2023 #2389 from 2023-03-06T14:00

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products...

Why We Use the Color Orange On Our Website #2388 from 2023-03-05T14:00

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless ...

What We Think About 'Dark Social' #2387 from 2023-03-04T14:00

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers t...

The Easiest Ways to Hire the Best Marketers in 2023 #2386 from 2023-03-03T14:00

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do...

Where to Learn Marketing in 2023 #2385 from 2023-03-02T14:00

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources t...

What Twitter’s Recent Decisions Can Teach You About Marketing #2384 from 2023-03-01T14:00

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. ...

Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds #2383 from 2023-02-28T14:00

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. ...

Twitter Ad Spend Went Down 46% - Is Twitter Dead? #2382 from 2023-02-27T14:00

In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen...

Why Contractors Are Actually 4x More Loyal Than Full-Time Employees #2381 from 2023-02-26T14:00

In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “...

Why Creativity Isn't As Effective Remotely #2380 from 2023-02-25T14:00

In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communicati...

7 Habits Of Highly Effective SEOs #2379 from 2023-02-24T14:00

In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always tra...

YouTube Scaling Secrets for 2023 #2378 from 2023-02-23T14:00

In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today ...

How to Create Hooks Consistently like Mr. Beast #2377 from 2023-02-22T14:00

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great ex...

How to 2x Your SEO Traffic in 2023 #2376 from 2023-02-21T14:00

In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like ...

Our Thoughts On Bankrate Using AI Writers For Their Content #2375 from 2023-02-20T14:00

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bo...

How to Get 90% Open Rates #2374 from 2023-02-19T14:00

In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. T...

Why We Wish We Never Went to College #2373 from 2023-02-18T14:00

In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why...

How to Get SEO Buy-In In Larger Organizations #2372 from 2023-02-17T14:00

In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in...

The Best Way to Engineer Word of Mouth Marketing #2371 from 2023-02-16T14:00

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this ep...

Personal&Professional Habits That Will Make You A High Performing Marketer #2370 from 2023-02-15T14:00

In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers ar...

Meta and Google No Longer Have Majority of the Advertising Market Share #2369 from 2023-02-14T14:00

In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants...

Bing Is Adding ChatGPT - Is Google Doomed? #2368 from 2023-02-13T14:00

In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Micr...

What's The ROI of Speaking at Events? #2367 from 2023-02-12T14:00

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even...

Google's New Experience Algorithm #2366 from 2023-02-11T14:00

In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, ...

Lessons Learned From 7 Years of Podcasting #2365 from 2023-02-10T14:00

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our a...

Marketing Through the Recession: Lessons Learned and Best Practices #2364 from 2023-02-09T14:00

In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), a...

How Immutable Plans To Build a $1T Business from 2023-02-08T14:00

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his ...

What to Look For in a CMO #2363 from 2023-02-07T14:00

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a l...

What We Learned From Using ChatGPT to Create Podcast Titles #2362 from 2023-02-06T14:00

In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have u...

Should You Hire A Coach? Real Talk. #2361 from 2023-02-05T14:00

In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate ...

How to Launch Products Like Apple. #2360 from 2023-02-04T14:00

In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sus...

The Power of Storytelling in Marketing: Tips and Techniques. #2359 from 2023-02-03T14:00

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as...

Marketing Jobs That Will Be Replaced By AI #2358 from 2023-02-02T14:00

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mar...

How To Fix Your Marketing Funnel #2357 from 2023-02-01T14:00

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick ...

The Importance of Customer Experience in Modern Marketing #2356 from 2023-01-31T14:00

In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often res...

2023 Marketing Predictions #2355 from 2023-01-30T14:00

In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots more, tune in today to hear what you can expect fr...

Maximizing Your Sales with Chatbots and Artificial Intelligence #2354 from 2023-01-29T14:00

In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in ...

5 Practical Ways To Use ChatGPT For Marketing #2353 from 2023-01-28T14:00

In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other availa...

Mastering Influencer Marketing: Tips and Tactics #2352 from 2023-01-27T14:00

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can u...

How To Get More Newsletter Subscribers In 2023 #2351 from 2023-01-26T14:00

In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to ...

5 Evergreen SEO Tactics That Just Work #2350 from 2023-01-25T14:00

In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that w...

The Future of SEO: Predictions and Trends for 2023 #2349 from 2023-01-24T14:00

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGP...

How to Create a Winning Content Marketing Strategy in 2023 #2348 from 2023-01-23T14:00

In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well in...

How to Get 50% Email Marketing Open Rates #2347 from 2023-01-22T14:00

In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content,...

How to Maximize Your ROI With Social Media This Year #2346 from 2023-01-21T14:00

In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting...

The Secret to Converting More Leads into Customers #2345 from 2023-01-20T14:00

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decisi...

3 Cash-Flowing Businesses You Can Start in 2023 #2344 from 2023-01-19T15:40

In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a bonus, it can be doing something you actually en...

7 Business Trends We’re Excited About for 2023 #2343 from 2023-01-19T15:29

In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to h...

Where to Get Better at Marketing in 2023 #2342 from 2023-01-19T15:26

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website hav...

Should You Use A CDP? #2341 from 2023-01-19T15:23

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also facto...

Our Thoughts On Elon Running Twitter So Far #2340 from 2023-01-19T15:19

In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of...

Creative Ways To Use ChatGPT for Marketing #2339 from 2023-01-19T15:14

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and ...

Creative Ways To Use ChatGPT for Marketing #2339 from 2023-01-19T15:14

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and ...

Why More CMOs Are Investing in Their Personal Brand #2338 from 2023-01-13T14:00

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile f...

How to Come Up with Unlimited Content Ideas #2337 from 2023-01-12T14:00

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and f...

Should You Raise Prices in a Recession? #2336 from 2023-01-11T14:00

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and...

What Disney+’s Strategy Tells Us as Marketers #2335 from 2023-01-10T14:00

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms...

Reaction: Google's Global and Local Year In Search&Pinterest Predicts #2334 from 2023-01-09T14:00

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming tren...

Why We Repeat The Same Things #2333 from 2023-01-08T14:00

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take act...

The Biggest Problem With AI Content #2232 from 2023-01-07T14:00

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content...

How to Level Up Your Content In 2023 #2331 from 2023-01-06T14:00

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how ...

Is YouTube Organic Good For Customer Acquisition #2330 from 2023-01-05T14:00

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it off...

How We Plan to Grow Our Podcast to 10 Million Listens a Month #2329 from 2023-01-04T14:00

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right...

How We Grew Our Podcast to Over 50 Million Listens #2328 from 2023-01-03T14:00

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to...

Why Overlearning Is Stunting Your Growth #2327 from 2023-01-02T14:00

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn...

How ChatGPT Will Fundamentally Change Business #2326 from 2023-01-01T14:00

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even ...

Why Neil&Eric Are Thinking About Getting Office Space Again #2325 from 2022-12-31T14:00

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work ...

4 Powerful Ways to Improve Your Content Marketing #2324 from 2022-12-30T14:00

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is criti...

3 Marketing Strategies that will Disappear in 2023 #2323 from 2022-12-29T14:00

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must e...

Reaction: Experiential Marketing Drives 20x More ROI Than Digital Marketing? #2322 from 2022-12-28T14:00

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and m...

5 Types of Blog Content To Create That Will Drive Traffic&Conversions #2321 from 2022-12-27T14:00

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help ...

3 Things We Are Excited About in 2023 #2320 from 2022-12-26T14:00

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantag...

How Accurate Are SEO Tools and Should You Rely On Them? #2319 from 2022-12-25T14:00

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of...

Reaction: Black Friday&Cyber Monday Sales Were Strong. Is The Economy Back? #2318 from 2022-12-24T14:00

In episode #2318, Neil and Eric talk about the strong Black Friday&Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there...

How Neil&Eric Use The Holidays To Get Ahead #2317 from 2022-12-23T14:00

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past t...

What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content #2316 from 2022-12-22T14:00

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continua...

How To Plan Your Marketing For The New Year #2315 from 2022-12-21T14:00

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all fel...

He Built A 84M View YouTube Channel on Pokemon with ZERO Experience #2314 from 2022-12-20T14:00

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the...

Reflecting on our Favorite Business Lesson for 2022 #2313 from 2022-12-19T14:00

In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and more, this episode is full of key insights fro...

Our Biggest Marketing Win in 2022 #2312 from 2022-12-18T14:00

In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. ...

Our Biggest Marketing Mistake in 2022 #2311 from 2022-12-17T14:00

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, un...

How to Sabotage Your Business #2310 from 2022-12-16T14:00

In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly! TIME-...

The Importance of Storytelling in Marketing #2309 from 2022-12-15T14:00

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective ...

What We Use to Track Our Marketing #2308 from 2022-12-14T14:00

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their ...

How To Find Amazing Content Topic Ideas #2307 from 2022-12-13T14:00

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune...

LinkedIn Growth Hacks for 2023&Beyond #2306 from 2022-12-12T14:00

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as wel...

Here’s What Messed Up Your Marketing #2305 from 2022-12-11T14:00

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to r...

10 Things that Always Work in Marketing: Part 2 #2304 from 2022-12-10T14:00

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going li...

10 Things that Always Work in Marketing: Part 1 #2303 from 2022-12-09T14:00

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a si...

Airbnb’s “Brand vs Search” Bet Pays Off #2302 from 2022-12-08T14:00

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketin...

Where We Think Twitter is Going in the Long-Term #2301 from 2022-12-07T14:00

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about wh...

5 Tools to Help Scale Up Your Content Production #2300 from 2022-12-06T14:00

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right p...

Do White Papers and Webinars Still Work? #2299 from 2022-12-05T14:00

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approac...

Eric's Content Plan for 2023 #2298 from 2022-12-04T14:00

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas th...

Neil's Content Plan for 2023 #2297 from 2022-12-03T14:00

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in t...

How We Have Been Leveraging AI Writers #2296 from 2022-12-02T14:00

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to ...

25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295 from 2022-12-01T14:00

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophist...

Should You Hire Friends or Family? #2294 from 2022-11-30T14:00

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it com...

Why Some Ad Platforms Will Struggle in The Future #2293 from 2022-11-29T14:00

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google lo...

Focus on Conversions and Then Traffic #2292 from 2022-11-28T14:00

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While b...

Why Brands Matter #2291 from 2022-11-27T14:00

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your catego...

Meta Is Adding More Ad Placements - What This Means For You #2290 from 2022-11-26T14:00

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad...

The Key Ingredient to Successful Ads #2289 from 2022-11-25T14:00

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impressio...

What Google's Step Towards First-Party Advertising Means For You #2288 from 2022-11-24T14:00

In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individua...

How to Use AI-Produced Video #2287 from 2022-11-23T14:00

In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced ...

How Any Company Can Leverage Influencer Marketing #2286 from 2022-11-22T14:00

In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. ...

How Becoming a Media Company Helps You Fight Algorithm Updates #2285 from 2022-11-21T14:00

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can beco...

The Main Metrics You Should Track With Your SEO Campaign #2284 from 2022-11-20T14:00

In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what the...

Just Keep The Main Thing The Main Thing #2283 from 2022-11-19T14:00

In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it...

The Best Way to Learn Marketing is to Work at an Agency #2282 from 2022-11-18T14:00

In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to la...

An Early Sign Your SEO Isn't Working #2281 from 2022-11-17T14:00

In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’...

Why Marketing Videos on Your Homepage Aren't the Best Idea #2280 from 2022-11-16T14:00

In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effe...

How to Hire A-Player Marketers #2279 from 2022-11-15T14:00

In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a ...

Why MrBeast Thinks Podcasts Are Overpowered #2278 from 2022-11-14T14:00

In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his ...

Which Social Channels Will Drive More or Less Traffic in 2023 #2277 from 2022-11-13T14:00

In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, wha...

How to Make The Most Out Of Conferences #2276 from 2022-11-12T14:00

In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bit rusty when it comes to networking after the h...

Our Favorite Way to Grow Faster On YouTube #2275 from 2022-11-11T14:00

In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps t...

How To Run The Perfect Marketing Meeting #2274 from 2022-11-10T14:00

In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure...

Where To Get Winning Content Ideas #2273 from 2022-11-09T14:00

In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about...

This is What's Causing Your Ads to Struggle #2272 from 2022-11-08T14:00

In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what...

Marketing Lessons Learned From Amazon #2271 from 2022-11-07T14:00

In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how th...

How We're Growing This Podcast To 100M Downloads #2270 from 2022-11-06T13:00

In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, but that doesn’t mean you can’t stand out from the ...

Eric Goes Back to School: Does College Help You Become a Better Entrepreneur #2269 from 2022-11-05T13:00

In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’ll learn about the Entrepreneurial Master's Progra...

3 Things We Are Excited About in 2023 #2268 from 2022-11-04T13:00

In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to supply chain disruptions, to widespread uncertainty ...

The Simplest Way to Grow Your Business #2267 from 2022-11-03T13:00

In episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the world experience globalization, and has facilita...

Counterintuitive YouTube Growth Tips #2266 from 2022-11-02T13:00

In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding yo...

How AI Is Completely Changing The Marketing Game #2265 from 2022-11-01T13:00

In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magn...

How To Grow A Podcast FAST In 2023 #2264 from 2022-10-31T13:00

In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how ...

Why Podcasts Are A Huge Growth Hack for 2023&Beyond #2263 from 2022-10-30T13:00

In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023&beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why c...

How to Get On The First Page Of Google Instantly #2262 from 2022-10-29T13:00

In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consis...

Ugly Businesses Are the Best Businesses #2261 from 2022-10-28T13:00

In episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but some of the best businesses are based on basic ne...

The Best Strategy for Every Social Platform #2260 from 2022-10-27T13:00

In episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, LinkedIn, TikTok, and of course YouTube, be sure ...

Why We're Doubling Down On Speaking in 2023 #2259 from 2022-10-26T13:00

In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to...

Building The Next Pixar, Tony Robbins' As A Father, Making The Metaverse Tangible, with Josh from Immi from 2022-10-25T13:00

Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But...

Neil&Eric's Marketing Software Stack #2258 from 2022-10-24T13:00

In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in t...

We Ran A Poll To Determine The Most Valuable Social Channel #2257 from 2022-10-23T13:00

In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see w...

How To Get Better At Marketing In 2023 #2256 from 2022-10-22T13:00

In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve your marketing, along with recommendations for r...

How To Build A Billion Dollar Network #2255 from 2022-10-21T13:00

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their car...

Can Engagement Pods Skyrocket Your Audience Growth? #2254 from 2022-10-20T13:00

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, an...

TCG bets $100M On Finding The Next 'Mr. Beast' #2253 from 2022-10-19T13:00

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. W...

Building a Skool Community with Sam Ovens #2252 from 2022-10-18T13:00

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy betw...

How to Grow a Media Company (led by Erik Rivera) #2251 from 2022-10-17T13:00

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into ...

Leveling Up Your Personal Brand&Building Influence with Chris Do #2250 from 2022-10-16T13:00

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impac...

Pricing and Retention Strategies (led by Patrick Campbell) #2249 from 2022-10-15T13:00

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitW...

Ultimate Hot Seat Session with Eric and Neil #2248 from 2022-10-14T13:00

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil...

What's Happening with Marketing in this Economy #2247 from 2022-10-13T13:00

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companie...

Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246 from 2022-10-12T13:00

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company fro...

Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245 from 2022-10-11T13:00

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you shou...

Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244 from 2022-10-10T13:00

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in ...

Here's How Starbucks Is Embracing NFTs #2243 from 2022-10-09T13:00

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks...

Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242 from 2022-10-08T13:00

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following ...

How to Throw a Slam Dunk Live Event #2241 from 2022-10-07T13:00

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your ...

The $100M Brand Building Playbook with Alex Hormozi #2240 from 2022-10-06T13:00

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple c...

How Event Based Tokens Will Change Marketing #2239 from 2022-10-05T13:00

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to ...

Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238 from 2022-10-04T13:00

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTu...

Recap of Eric's Leveling Up Founders LA Private Event #2237 from 2022-10-03T13:00

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be ...

Should You Work With SMB Clients? #2236 from 2022-10-02T13:00

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. ...

Our Framework For Scheduling Social Content #2235 from 2022-10-01T13:00

In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is ...

How We Stay Focused To Achieve The Best Marketing Results #2234 from 2022-09-30T13:00

In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses ...

How Generative Search Will Change Marketing Forever #2233 from 2022-09-29T13:00

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and ...

If We Could Only Have One Marketing Tool - Our Choice Is #2232 from 2022-09-28T13:00

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of option...

What You Can Learn From Andrew Tate's Marketing #2231 from 2022-09-27T13:00

In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media s...

Investments We Missed Out On and Lessons Learned #2230 from 2022-09-26T13:00

In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Ai...

7 Split Tests You Won’t Regret Running #2229 from 2022-09-25T13:00

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to l...

Rising Interest Rates Will Make Marketing More Affordable #2228 from 2022-09-24T13:00

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are...

Why the Easiest Way to Go Broke is By Acting Rich #2227 from 2022-09-23T13:00

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-es...

3 Reasons Why Your Lookalike Audience Isn’t Converting #2226 from 2022-09-22T13:00

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell app...

The #1 Benefit of Joining a Mastermind Nobody Talks About #2225 from 2022-09-21T13:00

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with...

3 Reasons to Take One Day Off - Especially From the Screens #2224 from 2022-09-20T13:00

In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to inter...

7 Modern Marketing Tools That Will Make Your Life Easier #2223 from 2022-09-19T13:00

In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with c...

The One Thing Was the Biggest Hurdle in Our Business Career #2222 from 2022-09-18T13:00

In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as w...

3 Major Mindset Shifts That Changed Our Lives #2221 from 2022-09-17T13:00

In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids...

How to Build a $1M 1 Person Operation #2220 from 2022-09-16T13:00

In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the abil...

How Eric Sold Out 12,345 NFTs in 19 Minutes #2219 from 2022-09-15T13:00

In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile picture...

Is Now A Good Time To Sell Your Business? #2218 from 2022-09-14T13:00

In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war i...

The Best Marketing Leaders Do This #2217 from 2022-09-13T13:00

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to ...

Where You Should Be Focusing To Grow Fast On Social Right Now #2216 from 2022-09-12T13:00

In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are ...

Facebook Fan Pages Are BACK?! #2215 from 2022-09-11T13:00

In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagr...

Are The Best Marketing Hires Going To Be Remote? #2214 from 2022-09-10T13:00

In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we st...

How Neil Works With No Direct Reports #2213 from 2022-09-09T13:00

In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand t...

Why the Riches are NOT in the Niches (Beginner Mistake) #2212 from 2022-09-08T13:00

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this s...

Why Clubhouse Failed and What Marketers Can Learn From It? #2211 from 2022-09-07T13:00

In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a ...

7 Actionable Lessons Every Marketer Can Learn from Warren Buffett #2210 from 2022-09-06T13:00

In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you...

Why Every Marketer Should Start Listening to Earnings Calls #2209 from 2022-09-05T13:00

In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our ma...

How to Hire Good SEO Freelancers #2208 from 2022-09-04T13:00

In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons w...

Why Product Market Fit is Important For Marketers #2207 from 2022-09-03T13:00

In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that mar...

He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health) from 2022-09-02T13:00

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative health...

7 Copywriting Hacks for High-Converting Copy #2205 from 2022-09-01T13:00

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions....

A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of #2204 from 2022-08-31T13:00

In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, ...

Should Your Agency White Label Its Work? #2203 from 2022-08-30T13:00

In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are als...

Why Neil&Eric Are Speaking At Live Conferences Again #2202 from 2022-08-29T13:00

In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of...

How Many Marketing Channels Should One Person Focus On? #2201 from 2022-08-28T13:00

In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working a...

Should You Invest in Others or Yourself? #2200 from 2022-08-27T13:00

In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your in...

5 Simple Ways to Lower Your Paid Ad Costs #2199 from 2022-08-26T13:00

In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your c...

The Best Way to Grow Isn't Marketing #2198 from 2022-08-25T13:00

In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to ...

Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197 from 2022-08-24T13:00

In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become att...

How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196 from 2022-08-23T13:00

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everythi...

The ONLY Two Things Your Company Needs To Focus On During This Recession #2195 from 2022-08-22T13:00

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But...

Neil&Eric's Inbound 2022 Plans (How To Make The Most Of Live Events) #2194 from 2022-08-21T13:00

In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric wi...

Apple's Sly Move Into Ads #2193 from 2022-08-20T13:00

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to co...

Should You Measure Everything? #2192 from 2022-08-19T13:00

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current er...

How to Win at LinkedIn #2191 from 2022-08-18T13:00

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus u...

How We Batch Our Content #2190 from 2022-08-17T13:00

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time a...

YouTube Success Secrets #2189 from 2022-08-16T13:00

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also ...

Our Boneheaded YouTube Mistake with Marketing School #2188 from 2022-08-15T13:00

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stoppe...

How Eric is Utilizing Product-Led Growth for NFTs #2187 from 2022-08-14T13:00

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the worl...

The Ideal Content Cadence (If We Had Unlimited Resources) #2186 from 2022-08-13T13:00

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? T...

How To Hire Short Form Video Editors at Scale. #2185 from 2022-08-12T13:00

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite devic...

How This Business Game Can 40x Your Company's Valuation from 2022-08-11T13:00

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, a...

How to Create Videos in 60 Different Languages Using AI #2183 from 2022-08-10T13:00

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, b...

How We Would Start From Scratch Today #2182 from 2022-08-09T13:00

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and en...

Reaction: Meta Announces TikTok Redesign of Facebook #2181 from 2022-08-08T13:00

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for ot...

Why It’s Better To Experience Share Than To Give Advice #2180 from 2022-08-07T13:00

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of...

The Layoff Tidal Wave Has Started #2179 from 2022-08-06T13:00

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal exper...

Why Neil and Eric Don't Blog Often #2178 from 2022-08-05T13:00

In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to h...

Lessons Learned Doing Audits on Our Youtube Channels #2177 from 2022-08-04T13:00

In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize...

If It's Too Good To Be True, It Probably Is #2176 from 2022-08-03T13:00

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive in...

Why Neil Bought AnswerThePublic #2175 from 2022-08-02T13:00

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tun...

The Simplest Way to Build Links #2174 from 2022-08-01T13:00

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and...

Why SEO is Great During a Recession #2173 from 2022-07-31T13:00

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climat...

The Best Free SEO Tools for Beginners #2172 from 2022-07-30T13:00

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you ha...

3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171 from 2022-07-29T13:00

In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there a...

The Most Important Leadership Skills According to The Hustle Founder, Sam Parr from 2022-07-28T13:00

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we ge...

3 Lessons Learned Consulting for Agency Owners #2169 from 2022-07-27T13:00

In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three ...

How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168 from 2022-07-26T13:00

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation wit...

How Meta Is Making It 'Easier' For Creators to Make Money #2167 from 2022-07-25T13:00

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of ...

The Bigger Your TAM The Easier Your Marketing Will Be #2166 from 2022-07-24T13:00

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies ...

What Do High Interest Rates Mean for Marketing? #2165 from 2022-07-23T13:00

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as...

Our Thoughts on Twitter's New Ad Features #2164 from 2022-07-22T13:00

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign ou...

$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan from 2022-07-21T13:00

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained succe...

How to Run A Lean Business Without Sacrificing Quality #2162 from 2022-07-20T13:00

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches an...

The One KPI to Focus On When You Start Your Agency #2161 from 2022-07-19T13:00

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing ...

How Our Teams Are Dealing With the Most Recent Apple Updates #2160 from 2022-07-18T13:00

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to f...

How To Get Your First 10k Followers on Any Channel #2159 from 2022-07-17T13:00

In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be...

How to Network with Badass People During A Recession #2158 from 2022-07-16T13:00

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having ...

How to 10x Your Social Media Presence #2157 from 2022-07-15T13:00

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens yo...

Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders from 2022-07-14T13:00

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent m...

What is Google Analytics 4? #2155 from 2022-07-13T13:00

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover ...

NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them #2154 from 2022-07-12T13:00

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things l...

5 Marketing Services That We Use To Grow Faster #2153 from 2022-07-11T13:00

In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find...

Twitter Launches Product Drops #2152 from 2022-07-10T13:00

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use ...

Spotify Podcasting Revenues&Their $20B Opportunity #2151 from 2022-07-09T13:00

In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay...

Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker from 2022-07-08T13:00

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top met...

How To Execute During A Recession #2149 from 2022-07-07T13:00

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are m...

Cryptoys CEO joins us, raising $23.6M from a16z, building an NFT brand, Doodles and Pharrell from 2022-07-06T13:00

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they ...

Should You Run Audio Ads? #2147 from 2022-07-05T13:00

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefit...

What Is The Future Of Advertising? #2146 from 2022-07-04T13:00

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that a...

All of Crypto Has Crashed. Is The Fad Over? #2145 from 2022-07-03T13:00

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in t...

Five Marketing Trends We're Looking At In Q2 2022 #2144 from 2022-07-02T13:00

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build y...

Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143 from 2022-07-01T13:00

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currentl...

How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142 from 2022-06-30T13:00

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the...

Neil&Eric's Weird Habits That Triple Productivity #2141 from 2022-06-29T13:00

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does ...

Why You Should Own Your Traffic Sources. #2140 from 2022-06-28T13:00

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to...

How Pillar Content Makes Content Creation 10x Easier #2139 from 2022-06-27T13:00

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation ...

5 Marketing Fallacies That Will Stunt Your Growth #2138 from 2022-06-26T13:00

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on ...

3 Brutal Truths About the Future of SEO #2137 from 2022-06-25T13:00

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh c...

Do Colors Really Impact Conversions? #2136 from 2022-06-24T13:00

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like te...

How to Run 10 Growth Experiments Per Quarter #2135 from 2022-06-23T13:00

In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with thei...

Are Marketing Masterminds Still Worth It? #2134 from 2022-06-22T13:00

In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity ...

5 Best Practices When Doing Marketing For E-Commerce #2133 from 2022-06-21T13:00

In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment option...

5 Customer Acquisition Strategies to Finish 2022 Strong #2132 from 2022-06-20T13:00

In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in ...

Which Key Metrics Do We Check Every Day? #2131 from 2022-06-19T13:00

In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, ...

Reaction: 23 million Links SEO Case Study #2130 from 2022-06-18T13:00

In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural...

Reaction: Ad Revenues Are Dipping From the Tech Giants #2129 from 2022-06-17T13:00

In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recess...

How to Repurpose Old Content to Get More SEO Traffic #2128 from 2022-06-16T13:00

In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to ...

The Law of Shitty Clickthroughs #2127 from 2022-06-15T13:00

In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing...

Amazon vs. eBay: Which One’s Better for Your Company? #2126 from 2022-06-14T13:00

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them al...

What To Do When New Ad Formats Come Out #2125 from 2022-06-13T13:00

In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still ga...

Reaction: Is Tumblr Making A Comeback? #2124 from 2022-06-12T13:00

In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordabl...

7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123 from 2022-06-11T13:00

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly ...

How To Price Correctly #2122 from 2022-06-10T13:00

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at...

Growth&Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole from 2022-06-09T13:00

In episode #2121, Eric gets together with Kat Cole, President, COO,&Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, a...

How To Create An Engaging Podcast That Builds Your Brand #2120 from 2022-06-08T13:00

In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to...

5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It #2119 from 2022-06-07T13:00

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. T...

How to Stay Resilient In a Turbulent Market #2118 from 2022-06-06T13:00

In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is worki...

Who’s Really Responsible For Ads? #2117 from 2022-06-05T13:00

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case....

Why You Should Create A Swipe File (And What It Is) #2116 from 2022-06-04T13:00

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, a...

7 Practical Ways To Make Customers Fall In Love With Your Business #2115 from 2022-06-03T13:00

In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your...

Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x from 2022-06-02T13:00

In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE nea...

Neil&Eric Debate: Should You Get A Coach? #2113 from 2022-06-01T13:00

In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their cl...

Key Lessons Neil&Eric Have Learned From Running Marketing Agencies #2112 from 2022-05-31T13:00

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that w...

How To Monetize A Podcast The Right Way #2111 from 2022-05-30T13:00

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including ad...

The Anatomy of A High Converting Sales Letter #2110 from 2022-05-29T13:00

In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you...

What All Top Marketers Have In Common #2109 from 2022-05-28T13:00

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one...

Where Twitter Is Going With Elon Musk Owning It #2108 from 2022-05-27T13:00

In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, ...

The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months from 2022-05-26T13:00

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, whi...

Would You Invest in Elon Musk's Twitter? #2106 from 2022-05-25T13:00

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from th...

6 Ways to Lower Your Cost Per Acquisition #2105 from 2022-05-24T13:00

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune i...

Marketing Predictions for the Rest of 2022 #2104 from 2022-05-23T13:00

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become mor...

How We'd Grow Our Podcast to 5M Downloads per month #2103 from 2022-05-22T13:00

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be he...

How to Screen For SEO Talent in 2022 #2102 from 2022-05-21T13:00

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a li...

On the Verge of Bankruptcy, What Do You Do? #2101 from 2022-05-20T13:00

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune i...

How A Founder Sold Over $11.5M In NFTs While Running His Startup with Alex Taub from 2022-05-19T13:00

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NF...

Where To Hire Incredible Marketers in 2022 #2099 from 2022-05-18T13:00

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting i...

How To Prepare Yourself&Your Business Against A Recession #2098 from 2022-05-17T13:00

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tu...

Spray and Pray, the Best Way to Get Started With Social Media #2097 from 2022-05-16T13:00

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different thi...

Where We Think The World Is Headed (And What To Do About It) #2096 from 2022-05-15T13:00

In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing t...

Reaction to Elon Musk Offering To Buy Twitter #2095 from 2022-05-14T13:00

In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to...

What You Should Never Do When You're Selling (How To Lose A Deal) #2094 from 2022-05-13T13:00

In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn...

Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia from 2022-05-12T13:00

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has ex...

How To Keep An Eye On Your Competitors in 2022 #2092 from 2022-05-11T13:00

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mi...

How to Come Up With The Perfect Messaging For Your Product #2091 from 2022-05-10T13:00

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is alway...

With So Many Marketing Channels, Which Channel Should You Pick? #2090 from 2022-05-09T13:00

In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prio...

The Challenges of Podcasting #2089 from 2022-05-08T13:00

In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly diff...

Ad Channels To Consider For This Year #2088 from 2022-05-07T13:00

In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising ...

How Web3 Marketing Differs From Web2 Marketing #2087 from 2022-05-06T13:00

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for We...

How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer. from 2022-05-05T13:00

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Seri...

Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers #2085 from 2022-05-04T13:00

In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how ...

7 Marketing Tools For Q3 2022 #2084 from 2022-05-03T13:00

In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet H...

Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days #2083 from 2022-05-02T13:00

In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type o...

How SEO Influences Your Organic Revenue Growth #2082 from 2022-05-01T13:00

In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. L...

What You Should Do When Your SEO Traffic is Flat #2081 from 2022-04-30T13:00

In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an ...

3 Ways to Drastically Improve Your Client Retention #2080 from 2022-04-29T13:00

In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is...

He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski from 2022-04-28T13:00

In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176...

How Neil&Eric Run Marketing Experiments #2078 from 2022-04-27T13:00

In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experim...

How to Give Every Text Message You Send 30% Boost #2077 from 2022-04-26T13:00

In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this an...

Should You Use Automatic Or Manual Placements on Facebook? #2076 from 2022-04-25T13:00

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why...

How To Manage Your Comments At Scale #2075 from 2022-04-24T13:00

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for dif...

Why You Should Care About TikTok Search Ads #2074 from 2022-04-23T13:00

In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a g...

Effective Alternatives To The Competitive Landscapes of PPC&SEO #2073 from 2022-04-22T13:00

In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC&SEO. Discover the benefits of affiliate marketing, what it means to integrate community and li...

How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs #2072 from 2022-04-21T13:00

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and bus...

Reaction: Heineken has Created 'Virtual Heineken', the Beer You Can Buy in the Metaverse #2071 from 2022-04-20T13:00

In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in th...

Marketing Trends We're Excited About for Q2 2022 #2070 from 2022-04-19T13:00

In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your m...

How Google Ads is Changing #2069 from 2022-04-18T13:00

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it! TIME-ST...

HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going #2068 from 2022-04-17T13:00

In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, ...

Why Neil Still Writes His Own Blog Posts #2067 from 2022-04-16T13:00

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping ...

Neil&Eric's Weekly Content Cadence in 2022 #2066 from 2022-04-15T13:00

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube vide...

Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More #2065 from 2022-04-14T13:00

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear...

How to Grow Your Marketing With Capchase #2064 from 2022-04-13T13:00

In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the ...

Why You Should Be Tap Dancing to Work Each Day #2063 from 2022-04-12T13:00

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your hea...

How to Do Web3 Marketing The Right Way #2062 from 2022-04-11T13:00

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can b...

A Simple Way to Go Viral on Twitter #2061 from 2022-04-10T13:00

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threa...

How Digital Marketers Are Adapting to Privacy Changes #2060 from 2022-04-09T13:00

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of adver...

What Neil&Eric Are Investing In (How To Think About It) #2059 from 2022-04-08T13:00

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you inv...

Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth #2058 from 2022-04-07T13:00

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves i...

What Eric Learned From Launching an NFT #2057 from 2022-04-06T13:00

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential less...

Is Facebook Undervalued? #2056 from 2022-04-05T13:00

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that p...

How Marketing Is Shifting in 2022 #2055 from 2022-04-04T13:00

In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses ma...

Why We Are Big On Saying 'No' These Days #2054 from 2022-04-03T13:00

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the suc...

The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053 from 2022-04-02T13:00

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging...

5 SEO Tips You Should Start Following Today #2052 from 2022-04-01T13:00

In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you ele...

Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon #2051 from 2022-03-31T13:00

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s...

What We're Excited About for YouTube for 2022 #2050 from 2022-03-30T13:00

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to c...

Is Google Search Dying? #2049 from 2022-03-29T13:00

In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Goog...

Modern Marketing Tactics That Are Too Complex For Old People Like Neil&Eric. #2048 from 2022-03-28T13:00

In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your...

7 Networking Strategies To Connect With World-class People #2047 from 2022-03-27T13:00

In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an ...

What Neil Learned From Responding to 75,441 Comments #2046 from 2022-03-26T13:00

In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tunin...

Do Personality Tests Actually Help You Pick the Right Marketers #2045 from 2022-03-25T13:00

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that ...

Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau #2044 from 2022-03-24T13:00

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo an...

Which Super Bowl Ads Won, According to YouTube. #2043 from 2022-03-23T13:00

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances b...

How TikTok Is Changing The Way We Shop. #2042 from 2022-03-22T13:00

In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to l...

5 Tips To Future-Proof Your Content Marketing Career From AI #2041 from 2022-03-21T13:00

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be ...

6 Ways Digital Marketers Must Change #2040 from 2022-03-20T13:00

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how t...

Why Video Content is Better Than Text Content, Even Though Google Prefers Text #2039 from 2022-03-19T13:00

In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally conn...

How SEO Will NOT Change in the Future #2038 from 2022-03-18T13:00

In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with you...

Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037 from 2022-03-17T13:00

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week ...

Snap is Sharing Ad Revenue, Here's What Will Happen Next #2036 from 2022-03-16T13:00

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms tha...

This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) #2035 from 2022-03-15T13:00

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service,  and we dish out a few different approaches...

Three Quick Things You Can Do Everyday to Get Traffic #2034 from 2022-03-14T13:00

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following ...

Why GIFs Are the Future of Product Screenshots #2033 from 2022-03-13T14:00

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. ...

How to Release a New Redesign Without Affecting Your Traffic #2032 from 2022-03-12T14:00

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s ...

How SEO Will Change In The Future #2031 from 2022-03-11T14:00

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb....

The Terrifying Trend We Are Seeing In Digital Marketing #2030 from 2022-03-10T14:00

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same am...

Top 5 Quick CRO Wins #2029 from 2022-03-09T14:00

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as ...

How to Build an Amazing Marketing Team #2028 from 2022-03-08T14:00

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are...

How to Drastically Improve Customer Retention #2027 from 2022-03-07T14:00

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be caus...

The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees #2026 from 2022-03-06T14:00

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challengin...

TikTok Contest (ENDS 3/31/22): We're Giving Away $10k to the Best! #2025 from 2022-03-05T14:00

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how t...

Strategy Vs. Tactics - What's More Valuable Long Term? #2024 from 2022-03-04T14:00

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and ...

How Dr. Ali Abdaal Quit His Job, Grew His YouTube to 2.6M Subs&Is Now Doing $4M+ a Year #2023 from 2022-03-03T14:00

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing do...

How Facebook is (Becoming) The New Yellow Pages #2022 from 2022-03-02T14:00

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platfor...

Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs #2021 from 2022-03-01T14:00

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially eviden...

Notable 2022 Super Bowl Advertisers&What We Think #2020 from 2022-02-28T14:00

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers&what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Su...

The Talent Market is Strong. How to Get The Best Marketers This Year #2019 from 2022-02-27T14:00

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hir...

What Should Businesses Do as Labor Prices Increase #2018 from 2022-02-26T14:00

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in sa...

How to Win in a Down Market #2017 from 2022-02-25T14:00

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for ...

How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media) #2016 from 2022-02-24T14:00

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business ...

Awesome Marketing Tools for 2022&Beyond #2015 from 2022-02-23T14:00

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022&beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experie...

How to Create Thought Leadership Content #2014 from 2022-02-22T14:00

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online con...

Our TikTok Growth Experiment - Want To Win $5,000? #2013 from 2022-02-21T14:00

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth o...

How We're Planning To Grow Our Podcast in 2022 #2012 from 2022-02-20T14:00

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entert...

Tried and True Ways to Drive More Leads #2011 from 2022-02-19T14:00

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where ...

The Markets Are Crashing. What To Do About It #2010 from 2022-02-18T14:00

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can ...

2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr. #2009 from 2022-02-17T14:00

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My ...

Top 3 SEO Regrets We Have #2008 from 2022-02-16T14:00

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate o...

Not Doing This Will Slow Your SEO #2007 from 2022-02-15T14:00

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from les...

Reaction to Semrush Buying Backlinko #2006 from 2022-02-14T14:00

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has....

Reaction to Twitter NFT Verification #2005 from 2022-02-13T14:00

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds ...

7 Stupid YouTube Marketing Mistakes We Made #2004 from 2022-02-12T14:00

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos...

Podcast Growth Secrets for 2022 #2003 from 2022-02-11T14:00

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our t...

How Axie Infinity Plans To Reach 4 Billion Gamers (With Co-founder Jeff Zirlin) #2002 from 2022-02-10T14:00

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechani...

One Hack That'll Get You Your First 100,000 YouTube Subscribers #2001 from 2022-02-09T14:00

In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take ...

8 Lessons Learned From 2,000 Episodes of Podcasting #2000 from 2022-02-08T14:00

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that h...

How to Build An Indestructible SEO Strategy #1999 from 2022-02-07T14:00

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of ...

How to Develop A Community-Based Marketing Strategy #1998 from 2022-02-06T14:00

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a comm...

Marketing Is Getting Harder. Here's What to Do About It #1997 from 2022-02-05T14:00

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’...

How Web3 Will Affect The Future of Marketing #1996 from 2022-02-04T14:00

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still ...

Kevin Rose's NFT Price is Skyrocketing. Here's Why #1995 from 2022-02-03T14:00

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Learn more about your ad choices. Visit megaphone.fm/adchoices

How Eric Built FOMO For His NFT Project (And How You Can Join) #1994 from 2022-02-02T14:00

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Run a Company Where People Don't Want to Work Elsewhere #1993 from 2022-02-01T14:00

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation....

How Big Brands Are Using NFTs For Marketing #1992 from 2022-01-31T14:00

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have...

5 Steps to Conduct a Simple Competitor Analysis #1991 from 2022-01-30T14:00

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover t...

How to Create Irresistible Lead Magnets That Convert #1990 from 2022-01-29T14:00

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free th...

6 YouTube Community Building Hacks You Didn't Know About #1989 from 2022-01-28T14:00

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn m...

How to use NFTs as a Reward Mechanism with Lin Dai #1988 from 2022-01-27T14:00

How to use NFTs as a Reward Mechanism with Lin Dai #1988 from 2022-01-27T14:00

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai!Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Key Questions to Ask To Improve Your Content By 10x #1987 from 2022-01-26T14:00

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn abo...

Why You Should Remove Yourself From The Business (And How) #1986 from 2022-01-25T14:00

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work....

Should You Focus In On Crypto Marketing for 2022? #1985 from 2022-01-24T14:00

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! ...

Why Organic Social May Matter More than Any of Our Services #1984 from 2022-01-23T14:00

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to ...

Cut These Meetings From Your Week to Focus #1983 from 2022-01-22T14:00

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to lear...

7 Reasons Accountability to Cultural Values Matter #1982 from 2022-01-21T14:00

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep ...

Lloyed Lobo Shares His Secrets to Building His 7-Figure Community #1981 from 2022-01-20T14:00

Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community! Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Build Your Organic Audience for the Long Term #1980 from 2022-01-19T14:00

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always res...

Marketing Stories We've Never Shared Before #1979 from 2022-01-18T14:00

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his ex...

Should You Allow Employees to Jump Around Projects? #1978 from 2022-01-17T14:00

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that ...

How Agency Partnerships Can Lead to M&A #1977 from 2022-01-16T14:00

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The gre...

How to Structure Your NFT Project The Right Way #1976 from 2022-01-15T14:00

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a r...

How To Build Actual Utility With An NFT Project #1975 from 2022-01-14T14:00

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to peopl...

Six Traits of a Great Community According to Lloyed Lobo #1974 from 2022-01-13T14:00

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Build Community The Right Way #1973 from 2022-01-12T14:00

How to Build Community The Right Way In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building commun...

How NFTs Might Fit Into Your Marketing Strategy #1972 from 2022-01-11T14:00

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs in...

Is It The End Of $997 and $2,000 Courses? #1971 from 2022-01-10T14:00

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, w...

Why Bringing Remote Employees Together Matters #1970 from 2022-01-09T14:00

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still ...

What Eric Has Learned So Far From Building His NFT Project #1969 from 2022-01-08T14:00

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about t...

7 Key Questions To Ask To Get Better #1968 from 2022-01-07T14:00

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesse...

The Secret to Growing 50% Faster with Patrick Campbell #1967 from 2022-01-06T14:00

Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell!Learn more about your ad choices. Visit megaphone.fm/adchoices

3 SEO Trends That Will Explode in 2022 #1966 from 2022-01-05T14:00

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to d...

Why SEO Is An Unfair Advantage #1965 from 2022-01-04T14:00

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-t...

How To Build Your YouTube Channel to 1M Subscribers #1964 from 2022-01-03T14:00

In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the...

How to Network with Badass People #1963 from 2022-01-02T14:00

In episode #1963, we talk about how to network with badass people. When we say badass people, we mean people who you admire and who would be an asset to your network. There are a whole host of meth...

How to Absolutely Crush 2022 #1962 from 2022-01-01T14:00

In episode #1962, we tell you how to crush 2022, absolutely! Visualization, focus, and hard work are some of the ingredients of success, so we recommend that you set one main goal for the entire ye...