A Brilliant Example of Conference Marketing | Ep. #923 - a podcast by Eric Siu & Neil Patel

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A Brilliant Example of Conference Marketing
• [00:35] Drift is a chatbot company.
• [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
• [01:30] Check out what they are offering.
• [02:50] Neil no longer uses Intercom, because it is too expensive.
• [03:10] Meanwhile, Drift is being creative and trying something new.
• [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
• [04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
• [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
• [05:55] That’s all for today!
• [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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