Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682 - a podcast by Eric Siu & Neil Patel

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.
TIME-STAMPED SHOW NOTES:[00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That[00:30] Social platforms are auction-based, meaning prices will keep going up.[00:58] Optimize conversions to squeeze more revenue out of each visitor.[01:32] Experience a new form of shopping and selling using B8TA.[02:10] Experiment with product-led growth instead of paying per click.[03:38] The compounding effects of a solid SEO strategy.[03:47] Targeting people based on what parts of your site they interact on.[04:10] Rotating between different versions of an ad.[05:46] Partner with relevant products and splitting the costs.[04:42] That is it for today![04:45] Go to marketingschool.io/pro to learn more about our free community. 
Links Mentioned in Today’s Episode:VWO
OptimizelyGoogle Optimize
B8TA 
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